Rascasse Audience Intelligence

Safety engineering Audience in Germany

A data profile of the people who buy, follow and care about Safety engineering in Germany — modelled from more than twelve digital signal sources. Safety engineering has an estimated audience of 926,202 people in Germany.

#194among Field of study in Germany#3313among Topic in Germany#606in Business & Career

The average Safety engineering fan in Germany is 44.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include dB’s, FRITZ!Box, Shopping, with strongest over-indexing on dB’s (1.56× the country average).

Demographically, the Safety engineering audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Safety engineering fan in Germany is more male, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for dB’s.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Safety engineering profile in Germany.

Audience size
926K
in Germany
Gender
23.8%♀
76.2% male
Age
44.9
average years
Country rank
#6980
Topic in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Safety engineering fans

23.8% are female, 76.2% are male, average age 44.9.

Fig. 02

Gender split

23.8%
Female
76.2%
Male
Demographic split for Safety engineering audience in Germany
MetricValue
Female23.8%
Male76.2%
Average age44.9
Estimated audience size926,202
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Safety engineering audience in Germany
Age bracketShare%
16-198%
20-2913%
30-3922%
40-4928%
50+30%
Fig. 04

Worldwide distribution

7.8%

of the worldwide Safety engineering audience comes from Germany.

Worldwide audience distribution share by country for Safety engineering
CountryShare
United States27.0%
India12.5%
Germany7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Safety engineering audience in Germany is strongest.

Fig. 05

Top regions by affinity

Safety engineering fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.49×
02Saarland~10K1.24×
03Sachsen-Anhalt~30K1.08×
04Mecklenburg-Vorpommern~20K1.04×
05Thüringen~20K1.02×
06Baden-Württemberg~100K1.01×
07Brandenburg~30K1.00×
08Hessen~70K0.93×
09Hamburg~20K0.93×
10Nordrhein-Westfalen~200K0.91×
11Schleswig-Holstein~30K0.91×
12Rheinland-Pfalz~40K0.89×
13Sachsen~40K0.89×
14Berlin~30K0.81×
15Bayern~100K0.79×
16Niedersachsen~70K0.79×
Fig. 06

Affinity by region

Affinity by region — Safety engineering, Germany
0.79×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Safety engineering audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Safety engineering audience
#·InterestCategoryAffinity×
01CoopFood & Beverages14.58×
02FRITZ!BoxTechnology & Electronics3.33×
03SUVsCars & Mobility2.64×
04HornbachShopping2.37×
05Home improvementHome & Garden2.12×
06AutomobilesCars & Mobility2.11×
07Real estateBusiness & Career2.07×
08BauhausShopping2.07×
09Do it yourself (DIY)Home & Garden2.06×
10REWEShopping2.02×
11SoccerSports1.90×
12YouTubeMovies & TV1.79×
13BusinessBusiness & Career1.75×
14FIFA World CupSports1.68×
15Borussia DortmundSports1.68×
16Online shoppingShopping1.66×
17DesignHome & Garden1.65×
18ShoppingShopping1.64×
19BeautyBeauty & Wellness1.62×
20dB’sMusic & Radio1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Safety engineering audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Safety engineering audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.13×
DIY MentalityTHRILL2.01×
PatriotismCONSERVATISM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Safety engineering audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.87×
TraditionCONSERVATISM0.96×
Pet OwnershipJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Safety engineering have in Germany?

Safety engineering has an estimated audience of 926,202 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Safety engineering fans?

23.8% of Safety engineering fans are female, 76.2% are male, with an average age of 44.9 years.

03

Which brands do Safety engineering fans like most?

Safety engineering fans show strongest brand affinity for dB’s (1.56×), FRITZ!Box (3.33×), and Shopping (1.64×) over the country average.

04

Where do Safety engineering fans live in Germany?

Safety engineering fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Safety engineering fans also like?

Beyond Safety engineering itself, the audience over-indexes on FRITZ!Box (3.33×), Shopping (1.64×), Automobiles (2.11×), and FIFA World Cup (1.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Safety engineering audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Safety engineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →