Safety engineering Audience in Germany
Safety engineering has an estimated audience of 926,202 people in Germany. 23.8% are female, 76.2% are male, average age 44.9. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Borussia Dortmund, FRITZ!Box, Shopping, Automobiles, Design.
The average Safety engineering fan in Germany is 44.9 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Borussia Dortmund, FRITZ!Box, Shopping, with strongest over-indexing on Borussia Dortmund (1.68× the country average). Demographically, the Safety engineering audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Safety engineering fans
| Metric | Value |
|---|---|
| Female | 23.8% |
| Male | 76.2% |
| Average age | 44.9 |
| Estimated audience size | 926,202 |
Audience persona
The typical Safety engineering fan in Germany is more male, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 135,639 | 1.07× |
| Nordrhein-Westfalen | 116,469 | 0.57× |
| Bayern | 110,147 | 0.74× |
| Hessen | 71,601 | 1.01× |
| Niedersachsen | 54,164 | 0.6× |
| Sachsen | 34,604 | 0.76× |
| Rheinland-Pfalz | 32,244 | 0.69× |
| Sachsen-Anhalt | 31,456 | 1.31× |
| Brandenburg | 24,990 | 0.87× |
| Thüringen | 24,292 | 1.03× |
| Mecklenburg-Vorpommern | 22,232 | 1.26× |
| Bremen | 21,206 | 2.68× |
| Saarland | 20,627 | 1.81× |
| Schleswig-Holstein | 19,331 | 0.58× |
| Hamburg | 13,932 | 0.67× |
| Berlin | 13,837 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.68× | Sports |
| FRITZ!Box | 3.33× | Technology & Electronics |
| Shopping | 1.64× | Shopping |
| Automobiles | 2.11× | Cars & Mobility |
| Design | 1.65× | Home & Garden |
| Online shopping | 1.66× | Shopping |
| Business | 1.75× | Business & Career |
| Soccer | 1.9× | Sports |
| Hornbach | 2.37× | Shopping |
| YouTube | 1.79× | Movies & TV |
| Beauty | 1.62× | Beauty & Wellness |
| REWE | 2.02× | Shopping |
| Do it yourself (DIY) | 2.06× | Home & Garden |
| SUVs | 2.64× | Cars & Mobility |
| Home improvement | 2.12× | Home & Garden |
| Coop | 14.58× | Food & Beverages |
| Real estate | 2.07× | Business & Career |
| Bauhaus | 2.07× | Shopping |
| Family | 1.77× | Kids & Family |
| Discount stores | 1.71× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.86 |
| Patriotism | CONSERVATISM | 1.83 |
| Family Orientation | CONSERVATISM | 1.77 |
| DIY Mentality | THRILL | 1.76 |
| Need for Security | CONSERVATISM | 1.74 |
| Pet Ownership | JOY | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.0% |
| India | 12.5% |
| Germany | 7.8% |
See Safety engineering audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Safety engineering have in Germany?
Safety engineering has an estimated audience of 926,202 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Safety engineering fans?
23.8% of Safety engineering fans are female, 76.2% are male, with an average age of 44.9 years.
Which brands do Safety engineering fans like most?
Safety engineering fans show strongest brand affinity for Borussia Dortmund (1.68×), FRITZ!Box (3.33×), and Shopping (1.64×) over the country average.
Where do Safety engineering fans live in Germany?
Safety engineering fans in Germany are most concentrated in Baden-Württemberg (reach 135,639), Nordrhein-Westfalen (reach 116,469), and Bayern (reach 110,147). These three regions account for the largest share of the active audience.
What other brands do Safety engineering fans also like?
Beyond Safety engineering itself, the audience over-indexes on FRITZ!Box (3.33×), Shopping (1.64×), Automobiles (2.11×), and Design (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Safety engineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.