Underfloor heating Audience in Germany
Underfloor heating has an estimated audience of 270,894 people in Germany. 38.6% are female, 61.4% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bauhaus, Heating system, Central heating, Obi (store), Wallpaper.
The average Underfloor heating fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bauhaus, Heating system, Central heating, with strongest over-indexing on Bauhaus (4.57× the country average). Demographically, the Underfloor heating audience skews more male with an average age of 41.2, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Underfloor heating fans
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 41.2 |
| Estimated audience size | 270,894 |
Audience persona
The typical Underfloor heating fan in Germany is more male, around 41.2 years old, with strong DIY Mentality tendencies and a notable affinity for Bauhaus.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,188 | 1.02× |
| Bayern | 44,358 | 1.02× |
| Baden-Württemberg | 38,948 | 1.05× |
| Niedersachsen | 29,441 | 1.12× |
| Hessen | 19,309 | 0.94× |
| Sachsen | 14,136 | 1.06× |
| Rheinland-Pfalz | 13,484 | 0.99× |
| Berlin | 12,048 | 0.99× |
| Brandenburg | 10,305 | 1.23× |
| Schleswig-Holstein | 8,846 | 0.91× |
| Sachsen-Anhalt | 8,029 | 1.14× |
| Thüringen | 7,256 | 1.05× |
| Mecklenburg-Vorpommern | 4,968 | 0.96× |
| Hamburg | 4,758 | 0.78× |
| Saarland | 3,081 | 0.93× |
| Bremen | 1,878 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bauhaus | 4.57× | Shopping |
| Heating system | 13.61× | Home & Garden |
| Central heating | 11.44× | Home & Garden |
| Obi (store) | 3.23× | Shopping |
| Wallpaper | 7.36× | Home & Garden |
| Home-improvement center | 4.81× | Home & Garden |
| Borussia Dortmund | 1.71× | Sports |
| Electric heating | 8.35× | Home & Garden |
| AutoScout24 | 2.62× | Cars & Mobility |
| Garden furniture | 4.49× | Home & Garden |
| Commercial mortgage | 6.74× | Business & Career |
| Hardware store | 3.48× | Home & Garden |
| DIY (magazine) | 4.27× | Home & Garden |
| Hornbach | 2.5× | Shopping |
| HVAC | 4.24× | Home & Garden |
| FRITZ!Box | 2.97× | Technology & Electronics |
| Globus Baumarkt | 2.4× | Shopping |
| Tedox | 3.76× | Shopping |
| Home improvement | 2.22× | Home & Garden |
| Renovation | 2.87× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.12 |
| Quality Awareness | PREMIUM | 1.92 |
| Need for Security | CONSERVATISM | 1.57 |
| Patriotism | CONSERVATISM | 1.36 |
| Price Sensitivity | PREMIUM | 1.35 |
| Luxury Orientation | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 34.9% |
| United Kingdom | 9.5% |
| United States | 5.1% |
See Underfloor heating audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Underfloor heating have in Germany?
Underfloor heating has an estimated audience of 270,894 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Underfloor heating fans?
38.6% of Underfloor heating fans are female, 61.4% are male, with an average age of 41.2 years.
Which brands do Underfloor heating fans like most?
Underfloor heating fans show strongest brand affinity for Bauhaus (4.57×), Heating system (13.61×), and Central heating (11.44×) over the country average.
Where do Underfloor heating fans live in Germany?
Underfloor heating fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,188), Bayern (reach 44,358), and Baden-Württemberg (reach 38,948). These three regions account for the largest share of the active audience.
What other brands do Underfloor heating fans also like?
Beyond Underfloor heating itself, the audience over-indexes on Heating system (13.61×), Central heating (11.44×), Obi (store) (3.23×), and Wallpaper (7.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Underfloor heating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.