Rascasse Audience Intelligence

Underfloor heating Audience in Germany

A data profile of the people who buy, follow and care about Underfloor heating in Germany — modelled from more than twelve digital signal sources. Underfloor heating has an estimated audience of 270,894 people in Germany.

#6507among Topic in Germany#719in Technology & Electronics

The average Underfloor heating fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Würth, Bauhaus, Heating system, with strongest over-indexing on Würth (13.39× the country average).

Demographically, the Underfloor heating audience skews more male with an average age of 41.2, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Underfloor heating fan in Germany is more male, around 41.2 years old, with strong DIY Mentality tendencies and a notable affinity for Würth.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Underfloor heating profile in Germany.

Audience size
271K
in Germany
Gender
38.6%♀
61.4% male
Age
41.2
average years
Country rank
#18682
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Underfloor heating fans

38.6% are female, 61.4% are male, average age 41.2.

Fig. 02

Gender split

38.6%
Female
61.4%
Male
Demographic split for Underfloor heating audience in Germany
MetricValue
Female38.6%
Male61.4%
Average age41.2
Estimated audience size270,894
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Underfloor heating audience in Germany
Age bracketShare%
16-1912%
20-2918%
30-3926%
40-4924%
50+20%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Underfloor heating audience comes from Germany.

Worldwide audience distribution share by country for Underfloor heating
CountryShare
Japan34.9%
United Kingdom9.5%
United States5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Underfloor heating audience in Germany is strongest.

Fig. 05

Top regions by affinity

Underfloor heating fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~10K1.23×
02Sachsen-Anhalt~8K1.18×
03Niedersachsen~30K1.11×
04Thüringen~8K1.10×
05Sachsen~10K1.08×
06Baden-Württemberg~40K1.03×
07Bayern~40K1.00×
08Mecklenburg-Vorpommern~5K1.00×
09Nordrhein-Westfalen~60K0.99×
10Rheinland-Pfalz~10K0.99×
11Saarland~3K0.98×
12Schleswig-Holstein~9K0.93×
13Hessen~20K0.91×
14Berlin~10K0.88×
15Bremen~2K0.87×
16Hamburg~5K0.79×
Fig. 06

Affinity by region

Affinity by region — Underfloor heating, Germany
0.79×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Underfloor heating audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Underfloor heating audience
#·InterestCategoryAffinity×
01Heating systemHome & Garden13.61×
02WürthHome & Garden13.39×
03Central heatingHome & Garden11.44×
04Electric heatingHome & Garden8.35×
05WallpaperHome & Garden7.36×
06Commercial mortgageBusiness & Career6.74×
07Home-improvement centerHome & Garden4.81×
08BauhausShopping4.57×
09Garden furnitureHome & Garden4.49×
10DIY (magazine)Home & Garden4.27×
11HVACHome & Garden4.24×
12TedoxShopping3.76×
13Hardware storeHome & Garden3.48×
14PropertyHome & Garden3.31×
15Obi (store)Shopping3.23×
16FRITZ!BoxTechnology & Electronics2.97×
17RenovationHome & Garden2.87×
18AutoScout24Cars & Mobility2.62×
19HornbachShopping2.50×
20Home improvementHome & Garden2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Underfloor heating audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Underfloor heating audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.75×
Quality AwarenessPREMIUM1.95×
Family OrientationCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Underfloor heating audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.86×
MindfulnessBALANCE0.97×
Pet OwnershipJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Underfloor heating have in Germany?

Underfloor heating has an estimated audience of 270,894 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Underfloor heating fans?

38.6% of Underfloor heating fans are female, 61.4% are male, with an average age of 41.2 years.

03

Which brands do Underfloor heating fans like most?

Underfloor heating fans show strongest brand affinity for Würth (13.39×), Bauhaus (4.57×), and Heating system (13.61×) over the country average.

04

Where do Underfloor heating fans live in Germany?

Underfloor heating fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Underfloor heating fans also like?

Beyond Underfloor heating itself, the audience over-indexes on Bauhaus (4.57×), Heating system (13.61×), Central heating (11.44×), and Obi (store) (3.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Underfloor heating audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Underfloor heating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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