Rascasse Audience Intelligence

Underfloor heating Audience in United States

A data profile of the people who buy, follow and care about Underfloor heating in United States — modelled from more than twelve digital signal sources. Underfloor heating has an estimated audience of 375,750 people in United States.

#12569among Topic in United States#1127in Technology & Electronics

The average Underfloor heating fan in United States is 41.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Underfloor heating profile in United States.

Audience size
376K
in United States
Gender
52.8%♀
47.2% male
Age
41.8
average years
Country rank
#42992
Topic in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Underfloor heating fans

52.8% are female, 47.2% are male, average age 41.8.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Underfloor heating audience in United States
MetricValue
Female52.8%
Male47.2%
Average age41.8
Estimated audience size375,750
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Underfloor heating audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3919%
40-4923%
50+26%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Underfloor heating audience comes from United States.

Worldwide audience distribution share by country for Underfloor heating
CountryShare
Japan34.9%
United Kingdom9.5%
United States5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Underfloor heating audience in United States is strongest.

Fig. 05

Top regions by affinity

Underfloor heating fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~1K1.25×
02Vermont<1K1.25×
03North Dakota<1K1.17×
04Maine~2K1.13×
05Montana~1K1.13×
06South Dakota<1K1.13×
07Oregon~5K1.11×
08Virginia~10K1.09×
09Washington~8K1.08×
10New York~20K1.06×
11Wisconsin~6K1.06×
12West Virginia~2K1.04×
13New Hampshire~2K1.04×
14Rhode Island~1K1.04×
15Washington, District of Columbia~1K1.04×
16Delaware~1K1.04×
17Pennsylvania~10K1.03×
18Ohio~10K1.02×
19Iowa~3K1.02×
20Idaho~2K1.02×
21Michigan~10K0.99×
22Connecticut~4K0.99×
23New Mexico~2K0.99×
24Nebraska~2K0.99×
25Colorado~6K0.98×
26Minnesota~5K0.98×
27Hawaii~2K0.98×
28Massachusetts~7K0.96×
29Missouri~6K0.96×
30Illinois~10K0.95×
31New Jersey~9K0.95×
32Kentucky~4K0.95×
33Kansas~3K0.95×
34Mississippi~3K0.94×
35Arkansas~3K0.94×
36Maryland~6K0.90×
37Oklahoma~4K0.90×
38Utah~3K0.89×
39Tennessee~7K0.88×
40Louisiana~4K0.88×
41Nevada~3K0.88×
42Indiana~6K0.87×
43Alabama~5K0.86×
44South Carolina~5K0.85×
45North Carolina~9K0.80×
46Arizona~6K0.79×
47Georgia~9K0.78×
48California~30K0.77×
49Florida~20K0.61×
50Texas~20K0.58×
Fig. 06

Affinity by region

Affinity by region — Underfloor heating, United States
0.58×1.00×1.25×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Underfloor heating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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