DIY (magazine) Audience in Germany

DIY (magazine) has an estimated audience of 4,933,663 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: New Year's Eve, Do it yourself (DIY), Hygiene, Tour de France, Hornbach.

DIY (magazine) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for New Year's Eve. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include New Year's Eve, Do it yourself (DIY), Hygiene, with strongest over-indexing on New Year's Eve (7.84× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of DIY (magazine) fans

Demographic split for DIY (magazine) audience in Germany
MetricValue
Estimated audience size4,933,663

Audience persona

The typical DIY (magazine) fan in Germany shows strong DIY Mentality tendencies and a notable affinity for New Year's Eve.

Top regions in Germany

Top regions ranked by reach for DIY (magazine) in Germany
RegionReachAffinity
Nordrhein-Westfalen1,191,5441.1×
Bayern858,7441.08×
Baden-Württemberg730,8011.09×
Niedersachsen541,5071.13×
Hessen432,9231.15×
Rheinland-Pfalz251,4511.02×
Sachsen243,0371×
Berlin223,8251.01×
Schleswig-Holstein163,4530.92×
Brandenburg153,9011.01×
Thüringen123,8840.99×
Sachsen-Anhalt118,5220.93×
Hamburg110,6410.99×
Mecklenburg-Vorpommern84,3450.9×
Saarland53,4950.88×
Bremen36,5580.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DIY (magazine) audience
BrandAffinityCategory
New Year's Eve7.84×Home & Garden
Do it yourself (DIY)2.28×Home & Garden
Hygiene2.79×Beauty & Wellness
Tour de France4.85×Sports
Hornbach2.12×Shopping
Catering3.88×Food & Beverages
JYSK2.72×Home & Garden
Meghan Markle5.33×Fashion & Accessoires
REWE1.77×Shopping
Telegram3.37×Internet & Social Media
Stihl6.06×Home & Garden
Obi (store)1.69×Shopping
Livemusic2.54×Music & Radio
Ryanair1.96×Travel & Leisure
Fressnapf2.71×Shopping
Home improvement1.7×Home & Garden
Baby food2.5×Kids & Family
Sports betting4.63×Games
Renovation2.11×Home & Garden
Vacation rental2.98×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DIY (magazine) audience
TraitClusterScore
DIY MentalityTHRILL2.17
LGBTQ+ IdentityOPEN1.65
Design AffinityPREMIUM1.47
IndulgenceJOY1.41
SustainabilityBALANCE1.39
CreativityOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for DIY (magazine)
CountryShare
United States28.7%
Germany8.7%
United Kingdom5.9%

See DIY (magazine) audiences in other countries

More Home & Garden audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for DIY (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.