DIY (magazine) Audience in Germany
A data profile of the people who buy, follow and care about DIY (magazine) in Germany — modelled from more than twelve digital signal sources. DIY (magazine) has an estimated audience of 4,933,663 people in Germany.
DIY (magazine) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Telegram.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Telegram, New Year's Eve, Stihl, with strongest over-indexing on Telegram (4.19× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical DIY (magazine) fan in Germany shows strong Quality Awareness tendencies and a notable affinity for Telegram.
At a glance
The key figures that characterise the DIY (magazine) profile in Germany.
Search interest · 12-month trend
Demographics of DIY (magazine) fans
Gender split
| Metric | Value |
|---|---|
| Estimated audience size | 4,933,663 |
Worldwide distribution
of the worldwide DIY (magazine) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 28.7% |
| Germany | 8.7% |
| United Kingdom | 5.9% |
Geography
Where the DIY (magazine) audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~400K | 1.15× | |
| 02 | Niedersachsen | ~500K | 1.11× | |
| 03 | Nordrhein-Westfalen | ~1M | 1.07× | |
| 04 | Baden-Württemberg | ~700K | 1.06× | |
| 05 | Bayern | ~800K | 1.05× | |
| 06 | Thüringen | ~100K | 1.05× | |
| 07 | Rheinland-Pfalz | ~300K | 1.02× | |
| 08 | Brandenburg | ~200K | 1.02× | |
| 09 | Sachsen | ~200K | 1.01× | |
| 10 | Sachsen-Anhalt | ~100K | 0.97× | |
| 11 | Berlin | ~200K | 0.96× | |
| 12 | Hamburg | ~100K | 0.96× | |
| 13 | Schleswig-Holstein | ~200K | 0.95× | |
| 14 | Mecklenburg-Vorpommern | ~90K | 0.93× | |
| 15 | Saarland | ~60K | 0.92× | |
| 16 | Bremen | ~40K | 0.91× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the DIY (magazine) audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Earth Day | Politics & Society | 8.43× | ||
| 02 | New Year's Eve | Home & Garden | 6.66× | ||
| 03 | Stihl | Home & Garden | 6.56× | ||
| 04 | Small Business Administration | Business & Career | 5.73× | ||
| 05 | Telegram | Internet & Social Media | 4.19× | ||
| 06 | Porcelain | Home & Garden | 4.07× | ||
| 07 | Fundraising | Business & Career | 3.22× | ||
| 08 | Political science | Business & Career | 2.97× | ||
| 09 | Sewing machine | Home & Garden | 2.88× | ||
| 10 | Tour de France | Sports | 2.78× | ||
| 11 | Zara | Shopping | 2.76× | ||
| 12 | Automobile repair shop | Cars & Mobility | 2.73× | ||
| 13 | Houseplant | Home & Garden | 2.55× | ||
| 14 | CHIO Aachen | Sports | 2.40× | ||
| 15 | Efficient energy use | Technology & Electronics | 2.31× | ||
| 16 | French Bulldog | Pets & Animals | 2.27× | ||
| 17 | Hornbach | Shopping | 2.13× | ||
| 18 | Ryanair | Travel & Leisure | 1.62× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.57× | ||
| 20 | Home improvement | Home & Garden | 1.51× |
Personality of the DIY (magazine) audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.76× | |
| DIY Mentality | THRILL | 1.71× | |
| Design Affinity | PREMIUM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.90× | |
| Need for Security | CONSERVATISM | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.96× |
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See DIY (magazine) audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for DIY (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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