DIY (magazine) Audience in Germany
DIY (magazine) has an estimated audience of 4,933,663 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Graham Greene, Natural rubber, Figure painting (hobby), Janitor.
DIY (magazine) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Progressive rock. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Graham Greene, Natural rubber, with strongest over-indexing on Progressive rock (4.26× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of DIY (magazine) fans
| Metric | Value |
|---|---|
| Estimated audience size | 4,933,663 |
Audience persona
The typical DIY (magazine) fan in Germany shows strong DIY Mentality tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,191,544 | 1.1× |
| Bayern | 858,744 | 1.08× |
| Baden-Württemberg | 730,801 | 1.09× |
| Niedersachsen | 541,507 | 1.13× |
| Hessen | 432,923 | 1.15× |
| Rheinland-Pfalz | 251,451 | 1.02× |
| Sachsen | 243,037 | 1× |
| Berlin | 223,825 | 1.01× |
| Schleswig-Holstein | 163,453 | 0.92× |
| Brandenburg | 153,901 | 1.01× |
| Thüringen | 123,884 | 0.99× |
| Sachsen-Anhalt | 118,522 | 0.93× |
| Hamburg | 110,641 | 0.99× |
| Mecklenburg-Vorpommern | 84,345 | 0.9× |
| Saarland | 53,495 | 0.88× |
| Bremen | 36,558 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.26× | Music & Radio |
| Graham Greene | 3.93× | Literature |
| Natural rubber | 1.96× | Cars & Mobility |
| Figure painting (hobby) | 2.77× | Arts & Culture |
| Janitor | 3.79× | Home & Garden |
| Caprivi Strip | 5.06× | |
| Corfu (regional unit) | 1.6× | Travel & Leisure |
| Alaska | 1.75× | Travel & Leisure |
| Headhunters (film) | 2.31× | Movies & TV |
| Standing rib roast | 3.63× | Food & Beverages |
| Building insulation | 1.96× | Home & Garden |
| Buddy – The Buddy Holly Story | 2.04× | Music & Radio |
| Information sensitivity | 2.23× | Technology & Electronics |
| Rhodiola | 4× | Health |
| Gloria | 1.97× | Music & Radio |
| Coworking | 1.68× | Business & Career |
| vienna.info | 3.38× | Travel & Leisure |
| Ho, Ghana | 1.82× | Travel & Leisure |
| Vijesti.ba | 1.69× | News |
| Theocracy | 4.05× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.17 |
| LGBTQ+ Identity | OPEN | 1.65 |
| Design Affinity | PREMIUM | 1.47 |
| Indulgence | JOY | 1.41 |
| Sustainability | BALANCE | 1.39 |
| Creativity | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.7% |
| Germany | 8.7% |
| United Kingdom | 5.9% |
See DIY (magazine) audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for DIY (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.