A data profile of the people who buy, follow and care about DIY (magazine) in United Kingdom — modelled from more than twelve digital signal sources. DIY (magazine) has an estimated audience of 3,337,142 people in United Kingdom.
DIY (magazine) fans in United Kingdom are concentrated in England, with strong brand affinity for Screwfix.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Screwfix, Toolstation, Home Appliances, with strongest over-indexing on Screwfix (2.01× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical DIY (magazine) fan in United Kingdom shows strong Quality Awareness tendencies and a notable affinity for Screwfix.
The key figures that characterise the DIY (magazine) profile in United Kingdom.
| Metric | Value |
|---|---|
| Estimated audience size | 3,337,142 |
of the worldwide DIY (magazine) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 28.7% |
| Germany | 8.7% |
| United Kingdom | 5.9% |
Where the DIY (magazine) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~400K | 1.17× | |
| 02 | Wales | ~200K | 1.09× | |
| 03 | England | ~2.5M | 0.88× | |
| 04 | Northern Ireland | ~90K | 0.87× |
The strongest cross-interests of the DIY (magazine) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Reiss (brand) | Fashion & Accessoires | 3.13× | ||
| 02 | Air purifier | Home & Garden | 2.90× | ||
| 03 | Christmas decoration | Home & Garden | 2.80× | ||
| 04 | Handmade | Home & Garden | 2.73× | ||
| 05 | Sustainable energy | Home & Garden | 2.56× | ||
| 06 | LED lamp | Home & Garden | 2.45× | ||
| 07 | Hardware store | Home & Garden | 2.34× | ||
| 08 | Garden furniture | Home & Garden | 2.02× | ||
| 09 | Screwfix | Home & Garden | 2.01× | ||
| 10 | Houseplant | Home & Garden | 1.93× | ||
| 11 | Innovation | Business & Career | 1.91× | ||
| 12 | Microwave oven | Home & Garden | 1.90× | ||
| 13 | Toolstation | Home & Garden | 1.81× | ||
| 14 | HVAC | Home & Garden | 1.79× | ||
| 15 | Home Appliances | Home & Garden | 1.74× | ||
| 16 | Kitchenware | Home & Garden | 1.67× | ||
| 17 | Renovation | Home & Garden | 1.63× | ||
| 18 | IKEA | Home & Garden | 1.57× | ||
| 19 | Costco | Shopping | 1.55× | ||
| 20 | Home Bargains | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.64× | |
| DIY Mentality | THRILL | 1.50× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.83× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Career Orientation | POWER | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for DIY (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.