A data profile of the people who buy, follow and care about DIY (magazine) in France — modelled from more than twelve digital signal sources. DIY (magazine) has an estimated audience of 2,485,520 people in France.
DIY (magazine) fans in France are concentrated in Île-de-France, with strong brand affinity for Love & Sex.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (409.93× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical DIY (magazine) fan in France shows strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the DIY (magazine) profile in France.
| Metric | Value |
|---|---|
| Estimated audience size | 2,485,520 |
of the worldwide DIY (magazine) audience comes from France.
| Country | Share |
|---|---|
| United States | 28.7% |
| Germany | 8.7% |
| United Kingdom | 5.9% |
Where the DIY (magazine) audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nouvelle-Aquitaine | ~200K | 1.13× | |
| 02 | Île-de-France | ~500K | 1.11× | |
| 03 | Auvergne-Rhône-Alpes | ~300K | 1.11× | |
| 04 | Occitanie | ~200K | 1.07× | |
| 05 | Brittany | ~100K | 1.07× | |
| 06 | Centre-Val de Loire | ~100K | 1.06× | |
| 07 | Pays de la Loire | ~100K | 1.05× | |
| 08 | Bourgogne-Franche-Comté | ~100K | 1.00× | |
| 09 | Hauts-de-France | ~200K | 0.97× | |
| 10 | Grand Est | ~200K | 0.96× | |
| 11 | Normandy | ~100K | 0.96× | |
| 12 | Provence-Alpes-Côte d'Azur | ~200K | 0.93× | |
| 13 | Corsica | ~10K | 0.80× |
The strongest cross-interests of the DIY (magazine) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 466.21× | ||
| 02 | Love & Sex | Kids & Family | 409.93× | ||
| 03 | Christmas Gift | Kids & Family | 64.10× | ||
| 04 | Christmas tree | Kids & Family | 47.03× | ||
| 05 | Sustainable products | Politics & Society | 28.92× | ||
| 06 | Breast Cancer awareness | Health | 25.79× | ||
| 07 | Girl power | Politics & Society | 25.49× | ||
| 08 | Christmas ornament | Home & Garden | 21.08× | ||
| 09 | Christmas lights | Home & Garden | 21.06× | ||
| 10 | Ceramic art | Arts & Culture | 12.02× | ||
| 11 | Kitchen garden | Home & Garden | 8.83× | ||
| 12 | Porcelain | Home & Garden | 7.91× | ||
| 13 | Quilting | Home & Garden | 7.48× | ||
| 14 | Bohemian style | Fashion & Accessoires | 4.99× | ||
| 15 | Smart device | Technology & Electronics | 4.59× | ||
| 16 | Livemusic | Music & Radio | 3.65× | ||
| 17 | Brico Dépôt | Shopping | 3.14× | ||
| 18 | Castorama | Shopping | 2.63× | ||
| 19 | Home Appliances | Home & Garden | 2.32× | ||
| 20 | TikTok | Internet & Social Media | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 5.00× | |
| Career Orientation | POWER | 2.00× | |
| Quality Awareness | PREMIUM | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.86× | |
| Sports Activity | POWER | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for DIY (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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