A data profile of the people who buy, follow and care about Smart device in France — modelled from more than twelve digital signal sources. Smart device has an estimated audience of 2,288,556 people in France.
The average Smart device fan in France is 45.8 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Smartwatch, Design, Arts and music, with strongest over-indexing on Smartwatch (9.73× the country average).
Demographically, the Smart device audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Smart device fan in France is more male, around 45.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Smartwatch.
The key figures that characterise the Smart device profile in France.
35.2% are female, 64.8% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 35.2% |
| Male | 64.8% |
| Average age | 45.8 |
| Estimated audience size | 2,288,556 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Smart device audience comes from France.
| Country | Share |
|---|---|
| United States | 12.5% |
| India | 6.8% |
| Italy | 5.8% |
Where the Smart device audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Corsica | ~10K | 1.19× | |
| 02 | Grand Est | ~200K | 0.98× | |
| 03 | Provence-Alpes-Côte d'Azur | ~200K | 0.98× | |
| 04 | Bourgogne-Franche-Comté | ~90K | 0.98× | |
| 05 | Centre-Val de Loire | ~80K | 0.98× | |
| 06 | Hauts-de-France | ~200K | 0.97× | |
| 07 | Pays de la Loire | ~100K | 0.97× | |
| 08 | Occitanie | ~200K | 0.96× | |
| 09 | Normandy | ~100K | 0.96× | |
| 10 | Brittany | ~100K | 0.95× | |
| 11 | Nouvelle-Aquitaine | ~200K | 0.93× | |
| 12 | Île-de-France | ~400K | 0.91× | |
| 13 | Auvergne-Rhône-Alpes | ~200K | 0.90× |
The strongest cross-interests of the Smart device audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Home | Technology & Electronics | 12.80× | ||
| 02 | Internet of Things | Business & Career | 12.18× | ||
| 03 | Smartwatch | Technology & Electronics | 9.73× | ||
| 04 | Computer engineering | Business & Career | 7.01× | ||
| 05 | Home automation | Technology & Electronics | 6.98× | ||
| 06 | HVAC | Home & Garden | 4.38× | ||
| 07 | Internet & Social Media | 3.84× | |||
| 08 | Mobile device | Technology & Electronics | 3.04× | ||
| 09 | Design | Home & Garden | 2.61× | ||
| 10 | Boulanger | Shopping | 2.39× | ||
| 11 | Smartphones | Technology & Electronics | 2.27× | ||
| 12 | Engie | Home & Garden | 2.26× | ||
| 13 | Automobiles | Cars & Mobility | 1.98× | ||
| 14 | Arts and music | Arts & Culture | 1.88× | ||
| 15 | Shopping | Shopping | 1.81× | ||
| 16 | Consumer electronics | Technology & Electronics | 1.62× | ||
| 17 | Food and drink | Food & Beverages | 1.61× | ||
| 18 | Clothing | Fashion & Accessoires | 1.59× | ||
| 19 | Games | Games | 1.59× | ||
| 20 | Reading | Literature | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 3.01× | |
| Need for Security | CONSERVATISM | 1.84× | |
| Convenience Orientation | PREMIUM | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.54× | |
| Mindfulness | BALANCE | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.82× |
Smart device has an estimated audience of 2,288,556 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
35.2% of Smart device fans are female, 64.8% are male, with an average age of 45.8 years.
Smart device fans show strongest brand affinity for Smartwatch (9.73×), Design (2.61×), and Arts and music (1.88×) over the country average.
Smart device fans in France are most concentrated in Île-de-France (reach ~400K), Auvergne-Rhône-Alpes (reach ~200K), and Hauts-de-France (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Smart device itself, the audience over-indexes on Design (2.61×), Arts and music (1.88×), Google Home (12.8×), and Shopping (1.81×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Smart device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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