A data profile of the people who buy, follow and care about Mobile device in France — modelled from more than twelve digital signal sources. Mobile device has an estimated audience of 8,292,848 people in France.
Mobile device has an estimated audience of 8,292,848 people in France. 51.1% are female, 48.9% are male, average age 44.3. Top brand affinities: Love & Sex, Google Drive, Google Maps, Broadcasting of sports events, Dentistry.
Top brand affinities include Love & Sex, Google Drive, Google Maps, with strongest over-indexing on Love & Sex (164.26× the country average).
Demographically, the Mobile device audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Mobile device fan in France is balanced, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Mobile device profile in France.
51.1% are female, 48.9% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 44.3 |
| Estimated audience size | 8,292,848 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Mobile device audience comes from France.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 6.9% |
| Italy | 4.2% |
The strongest cross-interests of the Mobile device audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 164.26× | ||
| 02 | Christmas tree | Kids & Family | 15.87× | ||
| 03 | Christmas Gift | Kids & Family | 14.78× | ||
| 04 | Broadcasting of sports events | Movies & TV | 13.32× | ||
| 05 | Dentistry | Business & Career | 12.21× | ||
| 06 | Google Drive | Technology & Electronics | 11.14× | ||
| 07 | Photocopier | Business & Career | 10.02× | ||
| 08 | Zoom lens | Technology & Electronics | 9.07× | ||
| 09 | Girl power | Politics & Society | 8.18× | ||
| 10 | Kitchen garden | Home & Garden | 7.84× | ||
| 11 | Mobile banking | Business & Career | 7.41× | ||
| 12 | Google Maps | Internet & Social Media | 6.41× | ||
| 13 | Office 365 | Technology & Electronics | 6.27× | ||
| 14 | Mobile payment | Business & Career | 5.73× | ||
| 15 | Improvisation | Music & Radio | 5.09× | ||
| 16 | Ethical consumerism | Shopping | 4.23× | ||
| 17 | Instant Gaming | Games | 3.63× | ||
| 18 | Mobile game | Games | 2.57× | ||
| 19 | Midi Libre | News | 2.54× | ||
| 20 | Ouest France | News | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.25× | |
| Need for Security | CONSERVATISM | 1.77× | |
| Community Orientation | OPEN | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.67× | |
| Design Affinity | PREMIUM | 0.72× | |
| DIY Mentality | THRILL | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Mobile device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.