Mobile device Audience in France

Mobile device has an estimated audience of 8,292,848 people in France. 51.1% are female, 48.9% are male, average age 44.3. Top brand affinities: Vueling, Google Drive, Google Maps, Mobile payment, Office 365.

Top brand affinities include Vueling, Google Drive, Google Maps, with strongest over-indexing on Vueling (22.31× the country average). Demographically, the Mobile device audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Category: Technology & Electronics · Type: Topic

Demographics of Mobile device fans

Demographic split for Mobile device audience in France
MetricValue
Female51.1%
Male48.9%
Average age44.3
Estimated audience size8,292,848

Audience persona

The typical Mobile device fan in France is balanced, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Vueling.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mobile device audience
BrandAffinityCategory
Vueling22.31×Travel & Leisure
Google Drive9.38×Technology & Electronics
Google Maps5.16×Internet & Social Media
Mobile payment7.7×Business & Career
Office 3655.45×Technology & Electronics
Mobile game3.25×Games
Ethical consumerism6.36×Shopping
Crédit Mutuel2.76×Business & Career
Mobile banking9.18×Business & Career
Free Mobile2.92×Technology & Electronics
Google News2.22×News
Permanent residency4.48×Business & Career
Google Photos4.51×Technology & Electronics
Orange2.03×Technology & Electronics
RC Lens2.58×Sports
Breaking news2.79×Movies & TV
Happiness1.67×Health
Anthropology2.25×Business & Career
Spas1.68×Beauty & Wellness
Instant Gaming2.97×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mobile device audience
TraitClusterScore
PatriotismCONSERVATISM7.32
Need for SecurityCONSERVATISM1.67
Convenience OrientationPREMIUM1.61
Community OrientationOPEN1.52
IndividualismJOY1.51
Family OrientationCONSERVATISM1.48

Worldwide distribution

Worldwide audience distribution share by country for Mobile device
CountryShare
United States17.5%
India6.9%
Italy4.2%

See Mobile device audiences in other countries

More Technology & Electronics audiences in France

How to read this data

Audience size is the estimated number of people in France who actively search for Mobile device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.