A data profile of the people who buy, follow and care about Mobile device in United Kingdom — modelled from more than twelve digital signal sources. Mobile device has an estimated audience of 11,961,454 people in United Kingdom.
The average Mobile device fan in United Kingdom is 44.6 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Wikipedia, Google Maps, Esso, with strongest over-indexing on Wikipedia (3.53× the country average).
Demographically, the Mobile device audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Mobile device fan in United Kingdom is balanced, around 44.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Mobile device profile in United Kingdom.
53.9% are female, 46.1% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 44.6 |
| Estimated audience size | 11,961,454 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Mobile device audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 6.9% |
| Italy | 4.2% |
Where the Mobile device audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~600K | 1.26× | |
| 02 | England | ~9M | 1.21× | |
| 03 | Yorkshire and the Humber | ~1M | 1.06× | |
| 04 | East of England | ~1M | 1.04× | |
| 05 | Northern Ireland | ~400K | 1.01× | |
| 06 | South West | ~1M | 1.00× | |
| 07 | Wales | ~700K | 0.99× | |
| 08 | North East | ~500K | 0.99× | |
| 09 | East Midlands | ~800K | 0.97× | |
| 10 | South East | ~1.5M | 0.94× | |
| 11 | Scotland | ~1M | 0.92× | |
| 12 | North West | ~1M | 0.90× |
The strongest cross-interests of the Mobile device audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.53× | ||
| 02 | Esso | Cars & Mobility | 3.00× | ||
| 03 | Risk management | Business & Career | 2.79× | ||
| 04 | Google Maps | Internet & Social Media | 2.75× | ||
| 05 | Google Drive | Technology & Electronics | 2.59× | ||
| 06 | Sketch comedy | Movies & TV | 2.58× | ||
| 07 | Office 365 | Technology & Electronics | 2.34× | ||
| 08 | Adoption | Kids & Family | 2.33× | ||
| 09 | Betfair | Games | 2.27× | ||
| 10 | Refrigerator | Home & Garden | 2.21× | ||
| 11 | Satire | Literature | 2.14× | ||
| 12 | Internet & Social Media | 2.02× | |||
| 13 | Mother's Day | Kids & Family | 2.01× | ||
| 14 | Mobile home | Cars & Mobility | 1.96× | ||
| 15 | William Hill (bookmaker) | Games | 1.86× | ||
| 16 | Hobby | Home & Garden | 1.80× | ||
| 17 | Volunteering | Politics & Society | 1.80× | ||
| 18 | Mobile game | Games | 1.63× | ||
| 19 | Distilled beverage | Food & Beverages | 1.59× | ||
| 20 | Aldi | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.40× | |
| Early Adopter Mentality | POWER | 1.38× | |
| Need for Security | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.74× | |
| Community Orientation | OPEN | 0.81× | |
| Pet Ownership | JOY | 0.82× |
Mobile device has an estimated audience of 11,961,454 people in United Kingdom, concentrated in England and South East.
53.9% of Mobile device fans are female, 46.1% are male, with an average age of 44.6 years.
Mobile device fans show strongest brand affinity for Wikipedia (3.53×), Google Maps (2.75×), and Esso (3×) over the country average.
Mobile device fans in United Kingdom are most concentrated in England (reach ~9M), South East (reach ~1.5M), and North West (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Mobile device itself, the audience over-indexes on Google Maps (2.75×), Esso (3×), Google Drive (2.59×), and WhatsApp (2.02×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Mobile device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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