Mobile device Audience in United Kingdom
Mobile device has an estimated audience of 11,961,454 people in United Kingdom. 53.9% are female, 46.1% are male, average age 44.6. Top regions: England, South East, East of England. Top brand affinities: Google Maps, WhatsApp, Betfair, Hobby, Weddings.
The average Mobile device fan in United Kingdom is 44.6 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include Google Maps, WhatsApp, Betfair, with strongest over-indexing on Google Maps (2.48× the country average). Demographically, the Mobile device audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Mobile device fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 44.6 |
| Estimated audience size | 11,961,454 |
Audience persona
The typical Mobile device fan in United Kingdom is balanced, around 44.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Maps.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,971,091 | 1.24× |
| South East | 1,370,389 | 0.85× |
| East of England | 1,203,722 | 1.1× |
| Yorkshire and the Humber | 1,108,531 | 1.15× |
| South West | 986,568 | 1× |
| Scotland | 805,540 | 0.75× |
| West Midlands | 764,853 | 1.49× |
| North West | 753,850 | 0.59× |
| East Midlands | 706,250 | 0.84× |
| Wales | 645,699 | 0.95× |
| North East | 450,643 | 0.97× |
| Northern Ireland | 394,019 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 2.48× | Internet & Social Media |
| 2.27× | Internet & Social Media | |
| Betfair | 2.77× | Games |
| Hobby | 1.86× | Home & Garden |
| Weddings | 1.73× | Kids & Family |
| William Hill (bookmaker) | 1.98× | Games |
| Refrigerator | 2.24× | Home & Garden |
| Google Drive | 2.19× | Technology & Electronics |
| Distilled beverage | 1.73× | Food & Beverages |
| TripAdvisor | 1.97× | Travel & Leisure |
| Aldi | 1.6× | Shopping |
| Luxury yacht | 2.94× | Travel & Leisure |
| Home business | 3.75× | Business & Career |
| Expensive Taste | 2.36× | Business & Career |
| TUI | 1.72× | Travel & Leisure |
| Esso | 2.25× | Cars & Mobility |
| DeviantArt | 3.28× | Internet & Social Media |
| Purchase discount | 3.23× | Shopping |
| Breaking news | 1.53× | Movies & TV |
| Wikipedia | 1.81× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.49 |
| Early Adopter Mentality | POWER | 1.27 |
| Luxury Orientation | PREMIUM | 1.18 |
| Social Media Usage | JOY | 1.17 |
| Individualism | JOY | 1.14 |
| Indulgence | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 6.9% |
| Italy | 4.2% |
See Mobile device audiences in other countries
More Technology & Electronics audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Mobile device have in United Kingdom?
Mobile device has an estimated audience of 11,961,454 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Mobile device fans?
53.9% of Mobile device fans are female, 46.1% are male, with an average age of 44.6 years.
Which brands do Mobile device fans like most?
Mobile device fans show strongest brand affinity for Google Maps (2.48×), WhatsApp (2.27×), and Betfair (2.77×) over the country average.
Where do Mobile device fans live in United Kingdom?
Mobile device fans in United Kingdom are most concentrated in England (reach 8,971,091), South East (reach 1,370,389), and East of England (reach 1,203,722). These three regions account for the largest share of the active audience.
What other brands do Mobile device fans also like?
Beyond Mobile device itself, the audience over-indexes on WhatsApp (2.27×), Betfair (2.77×), Hobby (1.86×), and Weddings (1.73×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Mobile device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.