Mobile device Audience in Mexico
Mobile device has an estimated audience of 5,517,246 people in Mexico. 47.5% are female, 52.5% are male, average age 35.1. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (175.94× the country average). Demographically, the Mobile device audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Technology & Electronics · Type: Topic
Demographics of Mobile device fans
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 35.1 |
| Estimated audience size | 5,517,246 |
Audience persona
The typical Mobile device fan in Mexico is balanced, around 35.1 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Mobile device fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 175.94× | Shopping |
| Costa Rica | 306.29× | Travel & Leisure |
| Game consoles | 118.49× | Technology & Electronics |
| Catholic Church | 78.99× | Politics & Society |
| Mobile game | 51.31× | Games |
| Exfoliation (cosmetology) | 119.22× | Beauty & Wellness |
| Sarcasm | 50.27× | Politics & Society |
| Banana | 43.09× | Food & Beverages |
| Travel agency | 46.68× | Travel & Leisure |
| Broadcasting of sports events | 57.45× | Movies & TV |
| El País | 43.09× | News |
| Valentine's Day | 71.81× | Kids & Family |
| Freeware | 34.37× | Technology & Electronics |
| Dentistry | 33.32× | Business & Career |
| Daily Horoscope | 424.39× | Internet & Social Media |
| Love & Sex | 40.36× | Kids & Family |
| Sexology | 25.3× | Kids & Family |
| Machu Picchu | 27× | Travel & Leisure |
| Immigration | 35.34× | Politics & Society |
| Papaya | 25.34× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 16.46 |
| Travelling | THRILL | 12.32 |
| Urban Lifestyle | OPEN | 3.19 |
| Risk Appetite | THRILL | 1.95 |
| Mindfulness | BALANCE | 1.41 |
| Quality Awareness | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 6.9% |
| Italy | 4.2% |
See Mobile device audiences in other countries
More Technology & Electronics audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Mobile device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.