Mobile device Audience in Mexico
Mobile device has an estimated audience of 5,517,246 people in Mexico. 47.5% are female, 52.5% are male, average age 35.1. Top brand affinities: Freeware, Catholic Church, MSN, Banana, Game consoles.
Top brand affinities include Freeware, Catholic Church, MSN, with strongest over-indexing on Freeware (3.62× the country average). Demographically, the Mobile device audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Luxury Orientation, Family Orientation.
Category: Technology & Electronics · Type: Topic
Demographics of Mobile device fans
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 35.1 |
| Estimated audience size | 5,517,246 |
Audience persona
The typical Mobile device fan in Mexico is balanced, around 35.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Freeware.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Freeware | 3.62× | Technology & Electronics |
| Catholic Church | 2.47× | Politics & Society |
| MSN | 2.55× | News |
| Banana | 2.69× | Food & Beverages |
| Game consoles | 2.08× | Technology & Electronics |
| Sarcasm | 2.38× | Politics & Society |
| Pedro Pascal | 2.4× | Movies & TV |
| El País | 2.63× | News |
| Broadcasting of sports events | 3.31× | Movies & TV |
| Travel agency | 2.29× | Travel & Leisure |
| Puma | 1.76× | Fashion & Accessoires |
| Live television | 3.59× | Movies & TV |
| Credit (finance) | 1.83× | Business & Career |
| Dentistry | 2.17× | Business & Career |
| Mobile banking | 2.37× | Business & Career |
| Sexology | 2.52× | Kids & Family |
| Immigration | 3.95× | Politics & Society |
| Papaya | 2.72× | Food & Beverages |
| Machu Picchu | 2.78× | Travel & Leisure |
| Bruce Willis | 2.07× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.35 |
| Family Orientation | CONSERVATISM | 1.33 |
| Quality Awareness | PREMIUM | 1.32 |
| Spirituality | BALANCE | 1.3 |
| LGBTQ+ Identity | OPEN | 1.28 |
| DIY Mentality | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 6.9% |
| Italy | 4.2% |
See Mobile device audiences in other countries
More Technology & Electronics audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Mobile device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.