A data profile of the people who buy, follow and care about Mobile device in Brazil — modelled from more than twelve digital signal sources. Mobile device has an estimated audience of 11,834,719 people in Brazil.
Mobile device has an estimated audience of 11,834,719 people in Brazil. 54.5% are female, 45.5% are male, average age 42.0. Top brand affinities: Do it yourself (DIY), Computer hardware, Apple Watch, Samsung, Apple.
Top brand affinities include Do it yourself (DIY), Computer hardware, Apple Watch, with strongest over-indexing on Do it yourself (DIY) (2× the country average).
Demographically, the Mobile device audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
The typical Mobile device fan in Brazil is balanced, around 42.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Mobile device profile in Brazil.
54.5% are female, 45.5% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 42.0 |
| Estimated audience size | 11,834,719 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Mobile device audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 6.9% |
| Italy | 4.2% |
The strongest cross-interests of the Mobile device audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wearable technology | Technology & Electronics | 3.72× | ||
| 02 | Apple Watch | Technology & Electronics | 3.01× | ||
| 03 | Projectors | Technology & Electronics | 2.57× | ||
| 04 | Dishwasher | Home & Garden | 2.53× | ||
| 05 | Nintendo Switch | Games | 2.21× | ||
| 06 | Computer hardware | Technology & Electronics | 2.13× | ||
| 07 | Apple | Technology & Electronics | 2.05× | ||
| 08 | Do it yourself (DIY) | Home & Garden | 2.00× | ||
| 09 | Smart device | Technology & Electronics | 1.93× | ||
| 10 | Apple Music | Music & Radio | 1.81× | ||
| 11 | Mobile banking | Business & Career | 1.77× | ||
| 12 | Casino games | Games | 1.77× | ||
| 13 | Fortnite | Games | 1.71× | ||
| 14 | Samsung | Technology & Electronics | 1.70× | ||
| 15 | Fairy tale | Literature | 1.69× | ||
| 16 | Mobile payment | Business & Career | 1.67× | ||
| 17 | Twitch | Games | 1.60× | ||
| 18 | Sustainable energy | Home & Garden | 1.53× | ||
| 19 | Comedy club | Movies & TV | 1.51× | ||
| 20 | Samsung Galaxy | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.05× | |
| Convenience Orientation | PREMIUM | 1.37× | |
| DIY Mentality | THRILL | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Tradition | CONSERVATISM | 0.67× | |
| Spirituality | BALANCE | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Mobile device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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