Mobile device Audience in Brazil

Mobile device has an estimated audience of 11,834,719 people in Brazil. 54.5% are female, 45.5% are male, average age 42.0. Top brand affinities: Smart device, Nature, Apple Watch, Do it yourself (DIY), Mixed martial arts.

Top brand affinities include Smart device, Nature, Apple Watch, with strongest over-indexing on Smart device (7.9× the country average). Demographically, the Mobile device audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Category: Technology & Electronics · Type: Topic

Demographics of Mobile device fans

Demographic split for Mobile device audience in Brazil
MetricValue
Female54.5%
Male45.5%
Average age42.0
Estimated audience size11,834,719

Audience persona

The typical Mobile device fan in Brazil is balanced, around 42.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Smart device.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mobile device audience
BrandAffinityCategory
Smart device7.9×Technology & Electronics
Nature1.81×Home & Garden
Apple Watch3.95×Technology & Electronics
Do it yourself (DIY)2.03×Home & Garden
Mixed martial arts3.07×Sports
Telegram2.21×Internet & Social Media
Sport Club do Recife1.93×Sports
Computer hardware2.19×Technology & Electronics
Electrolux1.97×Home & Garden
Samsung1.72×Technology & Electronics
Steam2.31×Games
Xiaomi2.48×Technology & Electronics
Apple1.95×Technology & Electronics
Google1.65×Internet & Social Media
Mobile game1.55×Games
Fortnite2.36×Games
Forró1.59×Music & Radio
Localiza1.52×Cars & Mobility
Drawing1.67×Home & Garden
TripAdvisor1.75×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mobile device audience
TraitClusterScore
Early Adopter MentalityPOWER1.85
Luxury OrientationPREMIUM1.61
Quality AwarenessPREMIUM1.57
DIY MentalityTHRILL1.32
Family OrientationCONSERVATISM1.31
Price SensitivityPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Mobile device
CountryShare
United States17.5%
India6.9%
Italy4.2%

See Mobile device audiences in other countries

More Technology & Electronics audiences in Brazil

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Mobile device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.