A data profile of the people who buy, follow and care about Mobile device in Canada — modelled from more than twelve digital signal sources. Mobile device has an estimated audience of 5,437,251 people in Canada.
The average Mobile device fan in Canada is 41.4 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Smart device, Activism, Apple Watch, with strongest over-indexing on Smart device (2.68× the country average).
Demographically, the Mobile device audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Mobile device fan in Canada is balanced, around 41.4 years old, with strong Family Orientation tendencies and a notable affinity for Smart device.
The key figures that characterise the Mobile device profile in Canada.
49.4% are female, 50.6% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 41.4 |
| Estimated audience size | 5,437,251 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Mobile device audience comes from Canada.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 6.9% |
| Italy | 4.2% |
Where the Mobile device audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Prince Edward Island | ~30K | 1.16× | |
| 02 | Nova Scotia | ~200K | 1.14× | |
| 03 | Newfoundland and Labrador | ~80K | 1.01× | |
| 04 | New Brunswick | ~100K | 0.98× | |
| 05 | Saskatchewan | ~200K | 0.96× | |
| 06 | Ontario | ~2M | 0.95× | |
| 07 | Manitoba | ~200K | 0.94× | |
| 08 | British Columbia | ~700K | 0.88× | |
| 09 | Alberta | ~600K | 0.88× | |
| 10 | Quebec | ~1M | 0.78× |
The strongest cross-interests of the Mobile device audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OnePlus | Technology & Electronics | 3.56× | ||
| 02 | Smart device | Technology & Electronics | 2.68× | ||
| 03 | Wearable technology | Technology & Electronics | 2.54× | ||
| 04 | Noise-cancelling headphones | Technology & Electronics | 2.15× | ||
| 05 | Flipkart | Shopping | 1.85× | ||
| 06 | Battery charger | Home & Garden | 1.85× | ||
| 07 | Apple Watch | Technology & Electronics | 1.84× | ||
| 08 | Engadget | Technology & Electronics | 1.77× | ||
| 09 | Sustainable energy | Home & Garden | 1.72× | ||
| 10 | Mobile banking | Business & Career | 1.70× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 1.67× | ||
| 12 | Augmented reality | Technology & Electronics | 1.67× | ||
| 13 | Internet service provider | Technology & Electronics | 1.66× | ||
| 14 | Projectors | Technology & Electronics | 1.65× | ||
| 15 | Smartwatch | Technology & Electronics | 1.63× | ||
| 16 | Family car | Cars & Mobility | 1.58× | ||
| 17 | Hypermarket | Shopping | 1.57× | ||
| 18 | Tabloid (newspaper format) | Literature | 1.54× | ||
| 19 | Mineral water | Food & Beverages | 1.53× | ||
| 20 | Activism | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.27× | |
| Quality Awareness | PREMIUM | 1.27× | |
| Convenience Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.73× | |
| Design Affinity | PREMIUM | 0.73× | |
| Luxury Orientation | PREMIUM | 0.75× |
Mobile device has an estimated audience of 5,437,251 people in Canada, concentrated in Ontario and Quebec.
49.4% of Mobile device fans are female, 50.6% are male, with an average age of 41.4 years.
Mobile device fans show strongest brand affinity for Smart device (2.68×), Activism (1.5×), and Apple Watch (1.84×) over the country average.
Mobile device fans in Canada are most concentrated in Ontario (reach ~2M), Quebec (reach ~1M), and British Columbia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Mobile device itself, the audience over-indexes on Activism (1.5×), Apple Watch (1.84×), Sustainable energy (1.72×), and Wearable technology (2.54×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Mobile device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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