Mobile device Audience in Canada
Mobile device has an estimated audience of 5,437,251 people in Canada. 49.4% are female, 50.6% are male, average age 41.4. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Smart device, Activism, Apple Watch, Sustainable energy, Wearable technology.
The average Mobile device fan in Canada is 41.4 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Smart device, Activism, Apple Watch, with strongest over-indexing on Smart device (2.68× the country average). Demographically, the Mobile device audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Mobile device fans
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 41.4 |
| Estimated audience size | 5,437,251 |
Audience persona
The typical Mobile device fan in Canada is balanced, around 41.4 years old, with strong Family Orientation tendencies and a notable affinity for Smart device.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,163,904 | 0.95× |
| Quebec | 1,008,823 | 0.78× |
| British Columbia | 715,972 | 0.88× |
| Alberta | 593,476 | 0.88× |
| Manitoba | 190,800 | 0.94× |
| Nova Scotia | 185,502 | 1.14× |
| Saskatchewan | 165,522 | 0.96× |
| New Brunswick | 123,508 | 0.98× |
| Newfoundland and Labrador | 83,402 | 1.01× |
| Prince Edward Island | 30,885 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Smart device | 2.68× | Technology & Electronics |
| Activism | 1.5× | Politics & Society |
| Apple Watch | 1.84× | Technology & Electronics |
| Sustainable energy | 1.72× | Home & Garden |
| Wearable technology | 2.54× | Technology & Electronics |
| Tabloid (newspaper format) | 1.54× | Literature |
| Hypermarket | 1.57× | Shopping |
| Non-alcoholic beverage | 1.67× | Food & Beverages |
| Internet service provider | 1.66× | Technology & Electronics |
| Family car | 1.58× | Cars & Mobility |
| Smartwatch | 1.63× | Technology & Electronics |
| OnePlus | 3.56× | Technology & Electronics |
| Mineral water | 1.53× | Food & Beverages |
| Flipkart | 1.85× | Shopping |
| Noise-cancelling headphones | 2.15× | Technology & Electronics |
| Mobile banking | 1.7× | Business & Career |
| Augmented reality | 1.67× | Technology & Electronics |
| Battery charger | 1.85× | Home & Garden |
| Engadget | 1.77× | Technology & Electronics |
| Projectors | 1.65× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.27 |
| Quality Awareness | PREMIUM | 1.27 |
| Convenience Orientation | PREMIUM | 1.25 |
| Early Adopter Mentality | POWER | 1.24 |
| Individualism | JOY | 1.19 |
| Career Orientation | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 6.9% |
| Italy | 4.2% |
See Mobile device audiences in other countries
More Technology & Electronics audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Mobile device have in Canada?
Mobile device has an estimated audience of 5,437,251 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Mobile device fans?
49.4% of Mobile device fans are female, 50.6% are male, with an average age of 41.4 years.
Which brands do Mobile device fans like most?
Mobile device fans show strongest brand affinity for Smart device (2.68×), Activism (1.5×), and Apple Watch (1.84×) over the country average.
Where do Mobile device fans live in Canada?
Mobile device fans in Canada are most concentrated in Ontario (reach 2,163,904), Quebec (reach 1,008,823), and British Columbia (reach 715,972). These three regions account for the largest share of the active audience.
What other brands do Mobile device fans also like?
Beyond Mobile device itself, the audience over-indexes on Activism (1.5×), Apple Watch (1.84×), Sustainable energy (1.72×), and Wearable technology (2.54×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Mobile device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.