Mobile device Audience in United States

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Mobile device has an estimated audience of 51,357,476 people in United States. 50.8% are female, 49.2% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Grinch, Wok.

The average Mobile device fan in United States is 41.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (14.99× the country average). Demographically, the Mobile device audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as LGBTQ+ Identity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Mobile device fans

Demographic split for Mobile device audience in United States
MetricValue
Female50.8%
Male49.2%
Average age41.7
Estimated audience size51,357,476

Audience persona

The typical Mobile device fan in United States is balanced, around 41.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Mobile device in United States
RegionReachAffinity
California9,359,3941.66×
Texas4,583,5971.04×
Florida4,194,8881.21×
New York2,686,3070.94×
Georgia1,950,6771.23×
Illinois1,677,3300.98×
Pennsylvania1,630,0560.94×
North Carolina1,623,5111.05×
Virginia1,481,6821.18×
Ohio1,466,8990.93×
Tennessee1,246,6951.21×
New Jersey1,108,6640.85×
Michigan1,037,1340.77×
Arizona985,5230.94×
Maryland982,8261.11×
Missouri941,3491.14×
Washington933,2520.91×
Indiana909,0000.97×
Massachusetts883,0550.87×
South Carolina877,5251.14×
Louisiana797,3451.2×
Alabama751,9701.05×
Kentucky716,3291.11×
Colorado696,2100.86×
Oklahoma666,3541.17×
Minnesota641,5050.87×
Wisconsin635,4720.82×
Utah611,8241.33×
Oregon577,0310.98×
Arkansas513,6501.21×
Nevada498,7671×
Mississippi460,1881.09×
Kansas413,8881.02×
Iowa392,9230.93×
Connecticut376,6860.73×
West Virginia224,0470.94×
Hawaii206,2350.93×
Nebraska204,3490.79×
New Mexico203,2810.79×
Idaho179,9100.7×
Washington, District of Columbia170,3891.1×
New Hampshire160,5270.79×
Maine131,6770.72×
Delaware124,9330.88×
Rhode Island124,0060.76×
Montana118,6380.83×
South Dakota117,1000.99×
Alaska116,6511.06×
Vermont99,0991.1×
North Dakota97,7280.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mobile device audience
BrandAffinityCategory
Goop14.99×Internet & Social Media
Governor of Michigan18.19×Politics & Society
Vocal harmony10.04×Music & Radio
Grinch8.38×Movies & TV
Wok12.34×Food & Beverages
Google Home10.99×Technology & Electronics
Hibachi13.31×Food & Beverages
headspace14.18×Health
Hipster14.55×Politics & Society
Grace Slick13.09×Music & Radio
Cherish (group)16.14×Music & Radio
No Escape (1994 film)15.62×Movies & TV
Fairy godmother9.98×Literature
El Paso County, Colorado16.26×Travel & Leisure
TV Fanatic13.18×Movies & TV
La Jolla9.78×Travel & Leisure
Combat sport1.66×Sports
Guitarist (magazine)11.73×Music & Radio
Kikar HaShabbat16.11×News
Mathcore7.8×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mobile device audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.27
Need for SecurityCONSERVATISM1.26
Early Adopter MentalityPOWER1.21
Family OrientationCONSERVATISM1.2
Price SensitivityPREMIUM1.17
Convenience OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Mobile device
CountryShare
United States17.5%
India6.9%
Italy4.2%

See Mobile device audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Mobile device have in United States?

Mobile device has an estimated audience of 51,357,476 people in United States, concentrated in California and Texas.

What is the gender split and age of Mobile device fans?

50.8% of Mobile device fans are female, 49.2% are male, with an average age of 41.7 years.

Which brands do Mobile device fans like most?

Mobile device fans show strongest brand affinity for Goop (14.99×), Governor of Michigan (18.19×), and Vocal harmony (10.04×) over the country average.

Where do Mobile device fans live in United States?

Mobile device fans in United States are most concentrated in California (reach 9,359,394), Texas (reach 4,583,597), and Florida (reach 4,194,888). These three regions account for the largest share of the active audience.

What other brands do Mobile device fans also like?

Beyond Mobile device itself, the audience over-indexes on Governor of Michigan (18.19×), Vocal harmony (10.04×), Grinch (8.38×), and Wok (12.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mobile device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.