Rascasse Audience Intelligence

Mobile device Audience in United States

A data profile of the people who buy, follow and care about Mobile device in United States — modelled from more than twelve digital signal sources. Mobile device has an estimated audience of 51,357,476 people in United States.

#282among Topic in United States#19in Technology & Electronics

The average Mobile device fan in United States is 41.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mobile phones, Google, Planet Fitness, with strongest over-indexing on Mobile phones (1.9× the country average).

Demographically, the Mobile device audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mobile device fan in United States is balanced, around 41.7 years old, with strong Need for Security tendencies and a notable affinity for Mobile phones.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mobile device profile in United States.

Audience size
51.4M
in United States
Gender
50.8%♀
49.2% male
Age
41.7
average years
Country rank
#386
Topic in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mobile device fans

50.8% are female, 49.2% are male, average age 41.7.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Mobile device audience in United States
MetricValue
Female50.8%
Male49.2%
Average age41.7
Estimated audience size51,357,476
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Mobile device audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3919%
40-4922%
50+26%
Fig. 04

Worldwide distribution

17.5%

of the worldwide Mobile device audience comes from United States.

Worldwide audience distribution share by country for Mobile device
CountryShare
United States17.5%
India6.9%
Italy4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mobile device audience in United States is strongest.

Fig. 05

Top regions by affinity

Mobile device fans by region: top regions in United States
#RegionReachAffinity×
01California~7.5M1.37×
02South Carolina~1M1.33×
03Florida~4M1.15×
04Georgia~2M1.13×
05Utah~500K1.13×
06Alabama~800K1.12×
07Louisiana~700K1.12×
08Kentucky~700K1.11×
09Arkansas~500K1.11×
10Virginia~1.5M1.08×
11Tennessee~1M1.08×
12Oklahoma~600K1.08×
13Mississippi~500K1.07×
14Maryland~900K1.05×
15Missouri~900K1.04×
16Alaska~100K1.04×
17Vermont~90K1.03×
18Texas~4.5M1.02×
19North Carolina~1.5M1.02×
20Washington, District of Columbia~200K1.01×
21South Dakota~100K1.01×
22North Dakota~100K1.01×
23West Virginia~200K0.99×
24Hawaii~200K0.99×
25Indiana~900K0.98×
26Nevada~500K0.98×
27Kansas~400K0.98×
28Delaware~100K0.98×
29Montana~100K0.97×
30Illinois~1.5M0.95×
31Arizona~1M0.95×
32Oregon~600K0.95×
33Rhode Island~200K0.95×
34Pennsylvania~1.5M0.94×
35Iowa~400K0.94×
36Nebraska~200K0.94×
37New Mexico~200K0.94×
38New Hampshire~200K0.94×
39Maine~200K0.94×
40Idaho~200K0.93×
41Minnesota~700K0.92×
42Washington~900K0.91×
43Connecticut~500K0.91×
44New York~2.5M0.90×
45Ohio~1.5M0.90×
46Colorado~700K0.90×
47Massachusetts~900K0.89×
48Wisconsin~700K0.89×
49Michigan~1M0.88×
50New Jersey~1M0.88×
Fig. 06

Affinity by region

Affinity by region — Mobile device, United States
0.88×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mobile device audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mobile device audience
#·InterestCategoryAffinity×
01Mobile phone accessoriesTechnology & Electronics4.26×
02Smart deviceTechnology & Electronics2.58×
03Privacy policyTechnology & Electronics2.17×
04Diaper bagKids & Family1.98×
05Mobile phonesTechnology & Electronics1.90×
06GoogleInternet & Social Media1.77×
07CrosswordGames1.77×
08RefrigeratorHome & Garden1.76×
09Computer securityBusiness & Career1.72×
10Artificial intelligenceTechnology & Electronics1.69×
11Apple WatchTechnology & Electronics1.69×
12Venture capitalBusiness & Career1.67×
13HormoneHealth1.64×
14Made in USABusiness & Career1.61×
15Risk managementBusiness & Career1.61×
16LibraryLiterature1.57×
17Planet FitnessSports1.56×
18InnovationBusiness & Career1.56×
19DentistryBusiness & Career1.53×
20LumberHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mobile device audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mobile device audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.47×
PatriotismCONSERVATISM1.26×
IndulgenceJOY1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mobile device audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.84×
CreativityOPEN0.86×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mobile device have in United States?

Mobile device has an estimated audience of 51,357,476 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mobile device fans?

50.8% of Mobile device fans are female, 49.2% are male, with an average age of 41.7 years.

03

Which brands do Mobile device fans like most?

Mobile device fans show strongest brand affinity for Mobile phones (1.9×), Google (1.77×), and Planet Fitness (1.56×) over the country average.

04

Where do Mobile device fans live in United States?

Mobile device fans in United States are most concentrated in California (reach ~7.5M), Texas (reach ~4.5M), and Florida (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Mobile device fans also like?

Beyond Mobile device itself, the audience over-indexes on Google (1.77×), Planet Fitness (1.56×), Refrigerator (1.76×), and Artificial intelligence (1.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Mobile device audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mobile device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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