Rascasse Audience Intelligence

Artificial intelligence Audience in United States

A data profile of the people who buy, follow and care about Artificial intelligence in United States — modelled from more than twelve digital signal sources. Artificial intelligence has an estimated audience of 33,234,370 people in United States.

#2among Tech trend in United States#550among Topic in United States#43in Technology & Electronics

The average Artificial intelligence fan in United States is 40.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cloud computing, World Wide Web, Android (operating system), with strongest over-indexing on Cloud computing (3.51× the country average).

Demographically, the Artificial intelligence audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Need for Security, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Artificial intelligence fan in United States is balanced, around 40.7 years old, with strong Need for Security tendencies and a notable affinity for Cloud computing.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Artificial intelligence profile in United States.

Audience size
33.2M
in United States
Gender
47.4%♀
52.6% male
Age
40.7
average years
Country rank
#784
Topic in United States
Fig. 01

Search interest · 12-month trend

+172%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Artificial intelligence fans

47.4% are female, 52.6% are male, average age 40.7.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Artificial intelligence audience in United States
MetricValue
Female47.4%
Male52.6%
Average age40.7
Estimated audience size33,234,370
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Artificial intelligence audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4921%
50+24%
Fig. 04

Worldwide distribution

17.5%

of the worldwide Artificial intelligence audience comes from United States.

Worldwide audience distribution share by country for Artificial intelligence
CountryShare
United States17.5%
India7.9%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Artificial intelligence audience in United States is strongest.

Fig. 05

Top regions by affinity

Artificial intelligence fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~900K3.32×
02Washington, District of Columbia~200K2.44×
03Texas~4M1.48×
04Florida~3M1.44×
05New York~2.5M1.44×
06Louisiana~600K1.43×
07Arkansas~400K1.37×
08California~4.5M1.24×
09Oklahoma~500K1.24×
10Mississippi~300K1.20×
11Colorado~600K1.16×
12Maryland~700K1.15×
13New Mexico~200K1.15×
14New Jersey~900K1.08×
15Virginia~900K1.08×
16Georgia~1M1.05×
17Massachusetts~700K1.01×
18Washington~700K0.99×
19South Carolina~500K0.99×
20North Carolina~1M0.98×
21Illinois~1M0.96×
22Connecticut~300K0.95×
23Tennessee~600K0.92×
24Alabama~400K0.92×
25Arizona~600K0.90×
26Wyoming~40K0.89×
27Pennsylvania~1M0.88×
28Missouri~500K0.85×
29Nevada~300K0.85×
30Delaware~80K0.85×
31Idaho~100K0.84×
32New Hampshire~100K0.84×
33Ohio~800K0.82×
34Oregon~300K0.82×
35Utah~200K0.82×
36Rhode Island~90K0.81×
37North Dakota~60K0.81×
38Michigan~700K0.80×
39Kentucky~300K0.80×
40Indiana~500K0.79×
41West Virginia~100K0.79×
42Hawaii~100K0.78×
43South Dakota~60K0.77×
44Minnesota~400K0.75×
45Alaska~50K0.74×
46Nebraska~100K0.73×
47Iowa~200K0.72×
48Montana~70K0.72×
49Wisconsin~300K0.70×
50Maine~80K0.69×
Fig. 06

Affinity by region

Affinity by region — Artificial intelligence, United States
0.69×1.00×3.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Artificial intelligence audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Artificial intelligence audience
#·InterestCategoryAffinity×
01Claude CodeTechnology & Electronics3.98×
02Cloud computingTechnology & Electronics3.51×
03OpenAITechnology & Electronics2.96×
04GeminiTechnology & Electronics2.51×
05World Wide WebInternet & Social Media2.43×
06ClaudeTechnology & Electronics2.33×
07GrokTechnology & Electronics2.10×
08GoogleInternet & Social Media1.98×
09DatabaseTechnology & Electronics1.94×
10EmailTechnology & Electronics1.87×
11Android (operating system)Technology & Electronics1.82×
12Google MapsInternet & Social Media1.71×
13All-news radioMusic & Radio1.71×
14Mobile deviceTechnology & Electronics1.69×
15AnthropologyBusiness & Career1.68×
16Instant messagingInternet & Social Media1.67×
17SoftwareTechnology & Electronics1.59×
18Mobile gameGames1.53×
19SmartphonesTechnology & Electronics1.52×
20CommunicationTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Artificial intelligence audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Artificial intelligence audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.33×
TraditionCONSERVATISM1.22×
IndividualismJOY1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Artificial intelligence audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
Pet OwnershipJOY0.83×
Luxury OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Artificial intelligence have in United States?

Artificial intelligence has an estimated audience of 33,234,370 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Artificial intelligence fans?

47.4% of Artificial intelligence fans are female, 52.6% are male, with an average age of 40.7 years.

03

Which brands do Artificial intelligence fans like most?

Artificial intelligence fans show strongest brand affinity for Cloud computing (3.51×), World Wide Web (2.43×), and Android (operating system) (1.82×) over the country average.

04

Where do Artificial intelligence fans live in United States?

Artificial intelligence fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~4M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Artificial intelligence fans also like?

Beyond Artificial intelligence itself, the audience over-indexes on World Wide Web (2.43×), Android (operating system) (1.82×), Software (1.59×), and Claude (2.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tech trend audiences in United States

See Artificial intelligence audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Artificial intelligence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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