All-news radio Audience in United States
All-news radio has an estimated audience of 37,209,436 people in United States. 52.8% are female, 47.2% are male, average age 44.7. Top brand affinities: Goop, Governor of Michigan, Wok, Vocal harmony, Grinch.
Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (13.99× the country average). Demographically, the All-news radio audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Music & Radio · Type: Topic
Demographics of All-news radio fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 44.7 |
| Estimated audience size | 37,209,436 |
Audience persona
The typical All-news radio fan in United States is balanced, around 44.7 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 13.99× | Internet & Social Media |
| Governor of Michigan | 15.36× | Politics & Society |
| Wok | 11.72× | Food & Beverages |
| Vocal harmony | 7.81× | Music & Radio |
| Grinch | 6.86× | Movies & TV |
| Google Home | 10.19× | Technology & Electronics |
| headspace | 14.37× | Health |
| Hibachi | 11.61× | Food & Beverages |
| Grace Slick | 12.37× | Music & Radio |
| Cherish (group) | 14.31× | Music & Radio |
| Israel | 2.68× | Travel & Leisure |
| Hipster | 11.35× | Politics & Society |
| No Escape (1994 film) | 12.85× | Movies & TV |
| Fairy godmother | 8.38× | Literature |
| El Paso County, Colorado | 14.41× | Travel & Leisure |
| TV Fanatic | 11.23× | Movies & TV |
| Guitarist (magazine) | 11.75× | Music & Radio |
| Alaska | 1.73× | Travel & Leisure |
| Kikar HaShabbat | 16.39× | News |
| La Jolla | 7.88× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.19 |
| Luxury Orientation | PREMIUM | 1.78 |
| Patriotism | CONSERVATISM | 1.63 |
| Spirituality | BALANCE | 1.36 |
| Community Orientation | OPEN | 1.18 |
| Price Sensitivity | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.5% |
| India | 8.3% |
| United Kingdom | 7.5% |
See All-news radio audiences in other countries
More Music & Radio audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for All-news radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.