All-news radio Audience in United States
All-news radio has an estimated audience of 37,209,436 people in United States. 52.8% are female, 47.2% are male, average age 44.7. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Google News.
Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (17.43× the country average). Demographically, the All-news radio audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Music & Radio · Type: Topic
Demographics of All-news radio fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 44.7 |
| Estimated audience size | 37,209,436 |
Audience persona
The typical All-news radio fan in United States is balanced, around 44.7 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 17.43× | Business & Career |
| Google Maps | 14.38× | Internet & Social Media |
| CarGurus | 16.98× | Cars & Mobility |
| Indeed.com | 10.16× | Business & Career |
| Google News | 13.24× | News |
| Aaron Rodgers | 14.39× | Sports |
| Circle K | 15.54× | Shopping |
| AccuWeather | 13.48× | Home & Garden |
| Diane Keaton | 12.8× | Movies & TV |
| Autism Awareness | 19.03× | Health |
| Bruce Willis | 14.58× | Movies & TV |
| DeviantArt | 14.1× | Internet & Social Media |
| Beetlejuice | 9.57× | Movies & TV |
| Enterprise Rent-A-Car | 11.94× | Cars & Mobility |
| Diabetes mellitus awareness | 12.48× | Health |
| Billy Bob Thornton | 15.75× | Movies & TV |
| Khan Academy | 15.09× | Business & Career |
| ICloud | 16.05× | Technology & Electronics |
| Apple Store | 11.92× | Shopping |
| Blake Lively | 14.55× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.19 |
| Luxury Orientation | PREMIUM | 1.78 |
| Patriotism | CONSERVATISM | 1.63 |
| Spirituality | BALANCE | 1.36 |
| Community Orientation | OPEN | 1.18 |
| Price Sensitivity | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.5% |
| India | 8.3% |
| United Kingdom | 7.5% |
See All-news radio audiences in other countries
More Music & Radio audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for All-news radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.