A data profile of the people who buy, follow and care about All-news radio in Italy — modelled from more than twelve digital signal sources. All-news radio has an estimated audience of 4,332,470 people in Italy.
All-news radio has an estimated audience of 4,332,470 people in Italy. 49.0% are female, 51.0% are male, average age 45.7. Top brand affinities: Wikipedia, Weather, WhatsApp, Personal finance, Mediaset.
Top brand affinities include Wikipedia, Weather, WhatsApp, with strongest over-indexing on Wikipedia (4.67× the country average).
Demographically, the All-news radio audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical All-news radio fan in Italy is balanced, around 45.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the All-news radio profile in Italy.
49.0% are female, 51.0% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 45.7 |
| Estimated audience size | 4,332,470 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide All-news radio audience comes from Italy.
| Country | Share |
|---|---|
| United States | 36.5% |
| India | 8.3% |
| United Kingdom | 7.5% |
The strongest cross-interests of the All-news radio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.67× | ||
| 02 | Weather | Home & Garden | 4.20× | ||
| 03 | New Testament | Politics & Society | 3.32× | ||
| 04 | Satire | Literature | 3.20× | ||
| 05 | Mediaset | Technology & Electronics | 2.81× | ||
| 06 | Dentistry | Business & Career | 2.36× | ||
| 07 | Genetics | Kids & Family | 2.09× | ||
| 08 | Champagne | Food & Beverages | 1.98× | ||
| 09 | Internet & Social Media | 1.89× | |||
| 10 | Personal finance | Business & Career | 1.83× | ||
| 11 | Volunteering | Politics & Society | 1.74× | ||
| 12 | Instant messaging | Internet & Social Media | 1.74× | ||
| 13 | Serie B | Sports | 1.74× | ||
| 14 | Singer-songwriter | Music & Radio | 1.66× | ||
| 15 | Borsa Italiana | Business & Career | 1.65× | ||
| 16 | Musical theatre | Movies & TV | 1.64× | ||
| 17 | Financial services | Business & Career | 1.63× | ||
| 18 | Slovenia | Travel & Leisure | 1.61× | ||
| 19 | Innovation | Business & Career | 1.59× | ||
| 20 | Milk | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.43× | |
| Community Orientation | OPEN | 1.32× | |
| Patriotism | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.73× | |
| Creativity | OPEN | 0.82× | |
| Extroversion | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for All-news radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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