A data profile of the people who buy, follow and care about All-news radio in United Kingdom — modelled from more than twelve digital signal sources. All-news radio has an estimated audience of 7,588,015 people in United Kingdom.
The average All-news radio fan in United Kingdom is 45.2 years old, balanced, and lives primarily in South East.
The audience is concentrated in South East.
Top brand affinities include Wikipedia, Political science, Breaking news, with strongest over-indexing on Wikipedia (4.95× the country average).
Demographically, the All-news radio audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 1 regions tracked by Rascasse.
The typical All-news radio fan in United Kingdom is balanced, around 45.2 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the All-news radio profile in United Kingdom.
53.9% are female, 46.1% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 45.2 |
| Estimated audience size | 7,588,015 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 37% |
of the worldwide All-news radio audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 36.5% |
| India | 8.3% |
| United Kingdom | 7.5% |
Where the All-news radio audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~1M | 1.00× |
The strongest cross-interests of the All-news radio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tidal (service) | Music & Radio | 7.15× | ||
| 02 | Harvey Norman | Shopping | 5.71× | ||
| 03 | Wikipedia | Internet & Social Media | 4.95× | ||
| 04 | Political science | Business & Career | 4.75× | ||
| 05 | Turkish Airlines | Travel & Leisure | 4.70× | ||
| 06 | Talk radio | Music & Radio | 3.49× | ||
| 07 | Hypermarket | Shopping | 3.06× | ||
| 08 | Master of Business Administration | Business & Career | 2.80× | ||
| 09 | Online newspaper | News | 2.59× | ||
| 10 | Rangers FC | Sports | 2.49× | ||
| 11 | Risk management | Business & Career | 2.47× | ||
| 12 | Eurostar | Cars & Mobility | 2.34× | ||
| 13 | Innovation | Business & Career | 2.19× | ||
| 14 | Breaking news | Movies & TV | 2.10× | ||
| 15 | Sky Bet | Games | 1.89× | ||
| 16 | Genetics | Kids & Family | 1.74× | ||
| 17 | Politics | Politics & Society | 1.66× | ||
| 18 | Local news | News | 1.66× | ||
| 19 | Refrigerator | Home & Garden | 1.66× | ||
| 20 | Donald Trump | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.64× | |
| Individualism | JOY | 1.40× | |
| Early Adopter Mentality | POWER | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.73× | |
| Pet Ownership | JOY | 0.77× | |
| Creativity | OPEN | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for All-news radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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