All-news radio Audience in Germany
All-news radio has an estimated audience of 4,004,640 people in Germany. 53.6% are female, 46.4% are male, average age 46.2. Top regions: Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities: Western Union, Satire, Storm of Love, Ryanair, Hygiene.
The average All-news radio fan in Germany is 46.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities include Western Union, Satire, Storm of Love, with strongest over-indexing on Western Union (7.18× the country average). Demographically, the All-news radio audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Spirituality, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of All-news radio fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 46.2 |
| Estimated audience size | 4,004,640 |
Audience persona
The typical All-news radio fan in Germany is balanced, around 46.2 years old, with strong Spirituality tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,071,474 | 2.36× |
| Bayern | 1,064,698 | 1.65× |
| Sachsen | 1,039,618 | 5.29× |
| Hessen | 820,536 | 2.69× |
| Hamburg | None× | |
| Schleswig-Holstein | None× | |
| Sachsen-Anhalt | None× | |
| Berlin | None× | |
| Rheinland-Pfalz | None× | |
| Saarland | None× | |
| Baden-Württemberg | None× | |
| Thüringen | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 7.18× | Business & Career |
| Satire | 4.85× | Literature |
| Storm of Love | 4.28× | Movies & TV |
| Ryanair | 2.84× | Travel & Leisure |
| Hygiene | 3.55× | Beauty & Wellness |
| Tagesschau | 2.08× | Movies & TV |
| TikTok | 1.86× | Internet & Social Media |
| Real property | 3.94× | Home & Garden |
| Self care | 2.97× | Health |
| Pets | 1.55× | Pets & Animals |
| Transfermarkt | 2.33× | Sports |
| Vacations | 2.32× | Travel & Leisure |
| RTL Television | 2.7× | Movies & TV |
| Family | 1.58× | Kids & Family |
| Hairstyle | 2.43× | Beauty & Wellness |
| Stuttgart | 2.51× | Travel & Leisure |
| Sports betting | 5.04× | Games |
| 2.31× | Technology & Electronics | |
| Vanessa Mai | 4.08× | Music & Radio |
| Matthias Reim | 4.42× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 2.01 |
| Pet Ownership | JOY | 1.67 |
| LGBTQ+ Identity | OPEN | 1.44 |
| Convenience Orientation | PREMIUM | 1.42 |
| Extroversion | THRILL | 1.34 |
| Tradition | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.5% |
| India | 8.3% |
| United Kingdom | 7.5% |
See All-news radio audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does All-news radio have in Germany?
All-news radio has an estimated audience of 4,004,640 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of All-news radio fans?
53.6% of All-news radio fans are female, 46.4% are male, with an average age of 46.2 years.
Which brands do All-news radio fans like most?
All-news radio fans show strongest brand affinity for Western Union (7.18×), Satire (4.85×), and Storm of Love (4.28×) over the country average.
Where do All-news radio fans live in Germany?
All-news radio fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,071,474), Bayern (reach 1,064,698), and Sachsen (reach 1,039,618). These three regions account for the largest share of the active audience.
What other brands do All-news radio fans also like?
Beyond All-news radio itself, the audience over-indexes on Satire (4.85×), Storm of Love (4.28×), Ryanair (2.84×), and Hygiene (3.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for All-news radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.