A data profile of the people who buy, follow and care about All-news radio in Germany — modelled from more than twelve digital signal sources. All-news radio has an estimated audience of 4,004,640 people in Germany.
The average All-news radio fan in Germany is 46.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.
Top brand affinities include Nature, Family, Email, with strongest over-indexing on Nature (3.41× the country average).
Demographically, the All-news radio audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Spirituality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical All-news radio fan in Germany is balanced, around 46.2 years old, with strong Spirituality tendencies and a notable affinity for Nature.
The key figures that characterise the All-news radio profile in Germany.
53.6% are female, 46.4% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 46.2 |
| Estimated audience size | 4,004,640 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 11% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 36% |
of the worldwide All-news radio audience comes from Germany.
| Country | Share |
|---|---|
| United States | 36.5% |
| India | 8.3% |
| United Kingdom | 7.5% |
Where the All-news radio audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~200K | 1.04× | |
| 02 | Nordrhein-Westfalen | ~900K | 1.03× | |
| 03 | Hessen | ~300K | 1.02× | |
| 04 | Bayern | ~600K | 1.01× | |
| 05 | Thüringen | 0.00× | ||
| 06 | Schleswig-Holstein | 0.00× | ||
| 07 | Rheinland-Pfalz | 0.00× | ||
| 08 | Sachsen-Anhalt | 0.00× | ||
| 09 | Saarland | 0.00× | ||
| 10 | Hamburg | 0.00× | ||
| 11 | Baden-Württemberg | 0.00× | ||
| 12 | Berlin | 0.00× |
The strongest cross-interests of the All-news radio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Technology & Electronics | 3.90× | |||
| 02 | Nature | Home & Garden | 3.41× | ||
| 03 | Kitchen | Home & Garden | 3.13× | ||
| 04 | Vacations | Travel & Leisure | 2.95× | ||
| 05 | Ryanair | Travel & Leisure | 2.67× | ||
| 06 | Family | Kids & Family | 2.59× | ||
| 07 | Local news | News | 2.51× | ||
| 08 | Lodging | Travel & Leisure | 2.44× | ||
| 09 | Tattoos | Fashion & Accessoires | 2.17× | ||
| 10 | Desserts | Food & Beverages | 2.15× | ||
| 11 | Mobile app | Technology & Electronics | 2.08× | ||
| 12 | Trousers | Fashion & Accessoires | 2.05× | ||
| 13 | Postbank | Business & Career | 1.95× | ||
| 14 | Online newspaper | News | 1.95× | ||
| 15 | Internet & Social Media | 1.91× | |||
| 16 | TK Maxx | Shopping | 1.88× | ||
| 17 | Germany | Travel & Leisure | 1.75× | ||
| 18 | Tagesschau | Movies & TV | 1.75× | ||
| 19 | North Rhine-Westphalia | Travel & Leisure | 1.71× | ||
| 20 | Netto Marken-Discount | Shopping | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.93× | |
| Extroversion | THRILL | 1.67× | |
| Need for Security | CONSERVATISM | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.64× | |
| DIY Mentality | THRILL | 0.69× | |
| Luxury Orientation | PREMIUM | 0.70× |
All-news radio has an estimated audience of 4,004,640 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
53.6% of All-news radio fans are female, 46.4% are male, with an average age of 46.2 years.
All-news radio fans show strongest brand affinity for Nature (3.41×), Family (2.59×), and Email (3.9×) over the country average.
All-news radio fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~600K), and Hessen (reach ~300K). These three regions account for the largest share of the active audience.
Beyond All-news radio itself, the audience over-indexes on Family (2.59×), Email (3.9×), Kitchen (3.13×), and Germany (1.75×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for All-news radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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