A data profile of the people who buy, follow and care about All-news radio in India — modelled from more than twelve digital signal sources. All-news radio has an estimated audience of 8,483,554 people in India.
All-news radio has an estimated audience of 8,483,554 people in India. 20.3% are female, 79.7% are male, average age 34.6. Top brand affinities: Hindustan, Political science, Crossword, Politics, Psychology.
Top brand affinities include Hindustan, Political science, Crossword, with strongest over-indexing on Hindustan (3.27× the country average).
Demographically, the All-news radio audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical All-news radio fan in India is more male, around 34.6 years old, with strong Community Orientation tendencies and a notable affinity for Hindustan.
The key figures that characterise the All-news radio profile in India.
20.3% are female, 79.7% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 20.3% |
| Male | 79.7% |
| Average age | 34.6 |
| Estimated audience size | 8,483,554 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 29% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide All-news radio audience comes from India.
| Country | Share |
|---|---|
| United States | 36.5% |
| India | 8.3% |
| United Kingdom | 7.5% |
The strongest cross-interests of the All-news radio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hindustan | Politics & Society | 3.27× | ||
| 02 | Crossword | Games | 3.27× | ||
| 03 | Macau | Travel & Leisure | 3.06× | ||
| 04 | Political science | Business & Career | 2.99× | ||
| 05 | Real property | Home & Garden | 2.66× | ||
| 06 | Videography | Internet & Social Media | 2.56× | ||
| 07 | Democracy | Politics & Society | 2.48× | ||
| 08 | Rail transport | Travel & Leisure | 2.41× | ||
| 09 | Philanthropy | Arts & Culture | 2.25× | ||
| 10 | Young's | Food & Beverages | 2.18× | ||
| 11 | Wikipedia | Internet & Social Media | 2.02× | ||
| 12 | Activism | Politics & Society | 1.99× | ||
| 13 | Volunteering | Politics & Society | 1.99× | ||
| 14 | Himalayas | Travel & Leisure | 1.90× | ||
| 15 | Anthropology | Business & Career | 1.85× | ||
| 16 | Innovation | Business & Career | 1.80× | ||
| 17 | Nonprofit organization | Politics & Society | 1.65× | ||
| 18 | Psychology | Business & Career | 1.57× | ||
| 19 | Career development | Business & Career | 1.54× | ||
| 20 | Politics | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.70× | |
| Convenience Orientation | PREMIUM | 1.65× | |
| Career Orientation | POWER | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.67× | |
| Luxury Orientation | PREMIUM | 0.69× | |
| Social Media Usage | JOY | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for All-news radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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