A data profile of the people who buy, follow and care about Philanthropy in India — modelled from more than twelve digital signal sources. Philanthropy has an estimated audience of 5,158,939 people in India.
The average Philanthropy fan in India is 34.5 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.
Top brand affinities include FIFA World Cup, Charitable organization, International Chamber of Commerce, with strongest over-indexing on FIFA World Cup (1.61× the country average).
Demographically, the Philanthropy audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Community Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Philanthropy fan in India is more male, around 34.5 years old, with strong Community Orientation tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Philanthropy profile in India.
20.6% are female, 79.4% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 20.6% |
| Male | 79.4% |
| Average age | 34.5 |
| Estimated audience size | 5,158,939 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 28% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 12% |
of the worldwide Philanthropy audience comes from India.
| Country | Share |
|---|---|
| United States | 29.0% |
| United Kingdom | 8.9% |
| India | 5.3% |
Where the Philanthropy audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~200K | 1.37× | |
| 02 | Arunachal Pradesh | ~4K | 1.32× | |
| 03 | Manipur | ~8K | 1.31× | |
| 04 | Nagaland | ~5K | 1.31× | |
| 05 | Meghalaya | ~7K | 1.21× | |
| 06 | Karnataka | ~100K | 1.09× | |
| 07 | Jammu and Kashmir | ~30K | 1.09× | |
| 08 | Uttarakhand | ~30K | 1.08× | |
| 09 | Kerala | ~80K | 1.05× | |
| 10 | Maharashtra | ~300K | 1.00× | |
| 11 | Telangana | ~70K | 1.00× | |
| 12 | Sikkim | ~2K | 1.00× | |
| 13 | Himachal Pradesh | ~20K | 0.99× | |
| 14 | Tripura | ~7K | 0.99× | |
| 15 | Mizoram | ~3K | 0.98× | |
| 16 | Punjab (region) | ~70K | 0.97× | |
| 17 | Assam | ~50K | 0.97× | |
| 18 | Haryana | ~60K | 0.95× | |
| 19 | Goa | ~5K | 0.92× | |
| 20 | West Bengal | ~100K | 0.88× | |
| 21 | Jharkhand | ~40K | 0.87× | |
| 22 | Uttar Pradesh | ~200K | 0.85× | |
| 23 | Andhra Pradesh | ~50K | 0.82× | |
| 24 | Odisha | ~40K | 0.80× | |
| 25 | Madhya Pradesh | ~80K | 0.79× | |
| 26 | Chhattisgarh | ~30K | 0.77× | |
| 27 | Gujarat | ~100K | 0.73× | |
| 28 | Rajasthan | ~80K | 0.71× | |
| 29 | Bihar | ~60K | 0.63× |
The strongest cross-interests of the Philanthropy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charitable organization | Politics & Society | 3.71× | ||
| 02 | Social movement | Politics & Society | 3.28× | ||
| 03 | Social change | Politics & Society | 3.15× | ||
| 04 | Charity and causes | Business & Career | 3.03× | ||
| 05 | Nonprofit organization | Politics & Society | 2.97× | ||
| 06 | Volunteering | Politics & Society | 2.86× | ||
| 07 | Sanskrit | Politics & Society | 2.04× | ||
| 08 | Politics | Politics & Society | 1.82× | ||
| 09 | International Chamber of Commerce | Business & Career | 1.69× | ||
| 10 | Comedy movies | Movies & TV | 1.62× | ||
| 11 | Dance | Business & Career | 1.62× | ||
| 12 | FIFA World Cup | Sports | 1.61× | ||
| 13 | Education | Business & Career | 1.61× | ||
| 14 | Music videos | Music & Radio | 1.60× | ||
| 15 | Business | Business & Career | 1.53× | ||
| 16 | Politics and social issues | Politics & Society | 1.53× | ||
| 17 | Photography | Arts & Culture | 1.53× | ||
| 18 | News broadcasting | Business & Career | 1.53× | ||
| 19 | Cooking | Food & Beverages | 1.53× | ||
| 20 | Social media | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.35× | |
| Mindfulness | BALANCE | 1.68× | |
| Convenience Orientation | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.86× | |
| Quality Awareness | PREMIUM | 0.90× | |
| Urban Lifestyle | OPEN | 0.94× |
Philanthropy has an estimated audience of 5,158,939 people in India, concentrated in Maharashtra and Uttar Pradesh.
20.6% of Philanthropy fans are female, 79.4% are male, with an average age of 34.5 years.
Philanthropy fans show strongest brand affinity for FIFA World Cup (1.61×), Charitable organization (3.71×), and International Chamber of Commerce (1.69×) over the country average.
Philanthropy fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~200K), and Tamil Nadu (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Philanthropy itself, the audience over-indexes on Charitable organization (3.71×), International Chamber of Commerce (1.69×), Business (1.53×), and Charity and causes (3.03×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Philanthropy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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