A data profile of the people who buy, follow and care about FIFA World Cup in India — modelled from more than twelve digital signal sources. FIFA World Cup has an estimated audience of 34,014,149 people in India.
The average FIFA World Cup fan in India is 27.8 years old, more male, and lives primarily in West Bengal.
The audience is concentrated in West Bengal, Maharashtra, Kerala.
Top brand affinities include FIFA World Cup 2026, Asia Cup, UEFA Champions League, with strongest over-indexing on FIFA World Cup 2026 (2.93× the country average).
Demographically, the FIFA World Cup audience skews more male with an average age of 27.8, and over-indexes on personality traits such as Need for Security, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical FIFA World Cup fan in India is more male, around 27.8 years old, with strong Need for Security tendencies and a notable affinity for FIFA World Cup 2026.
The key figures that characterise the FIFA World Cup profile in India.
15.9% are female, 84.1% are male, average age 27.8.
| Metric | Value |
|---|---|
| Female | 15.9% |
| Male | 84.1% |
| Average age | 27.8 |
| Estimated audience size | 34,014,149 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 51% | |
| 20-29 | 26% | |
| 30-39 | 12% | |
| 40-49 | 6% | |
| 50+ | 5% |
of the worldwide FIFA World Cup audience comes from India.
| Country | Share |
|---|---|
| United States | 19.1% |
| India | 8.1% |
| United Kingdom | 7.9% |
Where the FIFA World Cup audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Meghalaya | ~80K | 2.19× | |
| 02 | Manipur | ~90K | 2.09× | |
| 03 | Kerala | ~1M | 1.90× | |
| 04 | West Bengal | ~2M | 1.67× | |
| 05 | Arunachal Pradesh | ~30K | 1.62× | |
| 06 | Goa | ~60K | 1.56× | |
| 07 | Nagaland | ~40K | 1.48× | |
| 08 | Tripura | ~70K | 1.46× | |
| 09 | Assam | ~500K | 1.40× | |
| 10 | Sikkim | ~20K | 1.22× | |
| 11 | Mizoram | ~30K | 1.10× | |
| 12 | Karnataka | ~700K | 0.83× | |
| 13 | Tamil Nadu | ~700K | 0.81× | |
| 14 | Maharashtra | ~1.5M | 0.77× | |
| 15 | Odisha | ~300K | 0.76× | |
| 16 | Jharkhand | ~200K | 0.73× | |
| 17 | Uttarakhand | ~100K | 0.70× | |
| 18 | Gujarat | ~600K | 0.60× | |
| 19 | Jammu and Kashmir | ~90K | 0.60× | |
| 20 | Telangana | ~300K | 0.58× | |
| 21 | Chhattisgarh | ~100K | 0.57× | |
| 22 | Punjab (region) | ~200K | 0.53× | |
| 23 | Himachal Pradesh | ~70K | 0.53× | |
| 24 | Haryana | ~200K | 0.49× | |
| 25 | Andhra Pradesh | ~200K | 0.49× | |
| 26 | Madhya Pradesh | ~300K | 0.48× | |
| 27 | Uttar Pradesh | ~800K | 0.47× | |
| 28 | Rajasthan | ~400K | 0.47× | |
| 29 | Bihar | ~300K | 0.46× |
The strongest cross-interests of the FIFA World Cup audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | UEFA Europa League | Sports | 4.96× | ||
| 02 | Neymar | Sports | 4.14× | ||
| 03 | UEFA Champions League | Sports | 3.65× | ||
| 04 | ICC World Twenty20 | Sports | 3.43× | ||
| 05 | FC Barcelona | Sports | 3.22× | ||
| 06 | FIFA World Cup 2026 | Sports | 2.93× | ||
| 07 | Lionel Messi | Sports | 2.90× | ||
| 08 | Cristiano Ronaldo | Sports | 2.88× | ||
| 09 | Asia Cup | Sports | 2.73× | ||
| 10 | Manchester City F.C. | Sports | 2.63× | ||
| 11 | Real Madrid C.F. | Sports | 2.53× | ||
| 12 | Manchester United F.C. | Sports | 2.48× | ||
| 13 | Premier League | Sports | 2.35× | ||
| 14 | Big Bash League | Sports | 1.90× | ||
| 15 | Fantasy sport | Sports | 1.70× | ||
| 16 | England cricket team | Sports | 1.65× | ||
| 17 | Pro Kabaddi | Sports | 1.61× | ||
| 18 | Fantasy cricket | Sports | 1.58× | ||
| 19 | Cricket World Cup | Sports | 1.55× | ||
| 20 | Rohit Sharma | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.10× | |
| Sustainability | BALANCE | 1.06× | |
| Spirituality | BALANCE | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.67× | |
| Convenience Orientation | PREMIUM | 0.71× | |
| DIY Mentality | THRILL | 0.73× |
FIFA World Cup has an estimated audience of 34,014,149 people in India, concentrated in West Bengal and Maharashtra.
15.9% of FIFA World Cup fans are female, 84.1% are male, with an average age of 27.8 years.
FIFA World Cup fans show strongest brand affinity for FIFA World Cup 2026 (2.93×), Asia Cup (2.73×), and UEFA Champions League (3.65×) over the country average.
FIFA World Cup fans in India are most concentrated in West Bengal (reach ~2M), Maharashtra (reach ~1.5M), and Kerala (reach ~1M). These three regions account for the largest share of the active audience.
Beyond FIFA World Cup itself, the audience over-indexes on Asia Cup (2.73×), UEFA Champions League (3.65×), FC Barcelona (3.22×), and UEFA Europa League (4.96×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for FIFA World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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