A data profile of the people who buy, follow and care about Politics in India — modelled from more than twelve digital signal sources. Politics has an estimated audience of 21,215,478 people in India.
The average Politics fan in India is 34.7 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Bihar.
Top brand affinities include Politics and social issues, Dance, Motivation, with strongest over-indexing on Politics and social issues (1.74× the country average).
Demographically, the Politics audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Community Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Politics fan in India is more male, around 34.7 years old, with strong Community Orientation tendencies and a notable affinity for Politics and social issues.
The key figures that characterise the Politics profile in India.
20.9% are female, 79.1% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 20.9% |
| Male | 79.1% |
| Average age | 34.7 |
| Estimated audience size | 21,215,478 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 30% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide Politics audience comes from India.
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 5.5% |
| Italy | 5.3% |
Where the Politics audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Assam | ~400K | 1.74× | |
| 02 | Bihar | ~600K | 1.48× | |
| 03 | Arunachal Pradesh | ~20K | 1.46× | |
| 04 | Tripura | ~40K | 1.34× | |
| 05 | Nagaland | ~20K | 1.31× | |
| 06 | Rajasthan | ~600K | 1.27× | |
| 07 | Meghalaya | ~30K | 1.19× | |
| 08 | Jharkhand | ~200K | 1.13× | |
| 09 | Madhya Pradesh | ~400K | 1.09× | |
| 10 | Uttarakhand | ~100K | 1.09× | |
| 11 | Jammu and Kashmir | ~100K | 1.01× | |
| 12 | Chhattisgarh | ~100K | 1.00× | |
| 13 | Himachal Pradesh | ~80K | 0.99× | |
| 14 | Manipur | ~30K | 0.97× | |
| 15 | Uttar Pradesh | ~1M | 0.94× | |
| 16 | Sikkim | ~9K | 0.92× | |
| 17 | Mizoram | ~10K | 0.91× | |
| 18 | Odisha | ~200K | 0.90× | |
| 19 | Tamil Nadu | ~400K | 0.85× | |
| 20 | Telangana | ~200K | 0.82× | |
| 21 | Haryana | ~200K | 0.80× | |
| 22 | Maharashtra | ~800K | 0.79× | |
| 23 | Andhra Pradesh | ~200K | 0.79× | |
| 24 | West Bengal | ~500K | 0.76× | |
| 25 | Punjab (region) | ~200K | 0.75× | |
| 26 | Karnataka | ~400K | 0.73× | |
| 27 | Goa | ~20K | 0.72× | |
| 28 | Kerala | ~200K | 0.67× | |
| 29 | Gujarat | ~300K | 0.50× |
The strongest cross-interests of the Politics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Commercial bank | Business & Career | 1.77× | ||
| 02 | Bank of India | Business & Career | 1.75× | ||
| 03 | Politics and social issues | Politics & Society | 1.74× | ||
| 04 | Political party | Politics & Society | 1.74× | ||
| 05 | Election | Politics & Society | 1.73× | ||
| 06 | Public broadcasting | Movies & TV | 1.72× | ||
| 07 | Political science | Business & Career | 1.67× | ||
| 08 | Bhojpuri language | Politics & Society | 1.66× | ||
| 09 | Activism | Politics & Society | 1.64× | ||
| 10 | Film industry | Movies & TV | 1.63× | ||
| 11 | Web portal | Internet & Social Media | 1.60× | ||
| 12 | Motivational speaking | Business & Career | 1.58× | ||
| 13 | Television network | Movies & TV | 1.58× | ||
| 14 | Virtual private network | Technology & Electronics | 1.56× | ||
| 15 | Cinema of West Bengal | Movies & TV | 1.54× | ||
| 16 | Motivation | Business & Career | 1.53× | ||
| 17 | West Bengal | Travel & Leisure | 1.53× | ||
| 18 | All-news radio | Music & Radio | 1.53× | ||
| 19 | Dance | Business & Career | 1.52× | ||
| 20 | Viral video | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.22× | |
| Extroversion | THRILL | 1.03× | |
| DIY Mentality | THRILL | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.68× | |
| Quality Awareness | PREMIUM | 0.68× | |
| Luxury Orientation | PREMIUM | 0.68× |
Politics has an estimated audience of 21,215,478 people in India, concentrated in Uttar Pradesh and Maharashtra.
20.9% of Politics fans are female, 79.1% are male, with an average age of 34.7 years.
Politics fans show strongest brand affinity for Politics and social issues (1.74×), Dance (1.52×), and Motivation (1.53×) over the country average.
Politics fans in India are most concentrated in Uttar Pradesh (reach ~1M), Maharashtra (reach ~800K), and Bihar (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Politics itself, the audience over-indexes on Dance (1.52×), Motivation (1.53×), Viral video (1.52×), and Bhojpuri language (1.66×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Politics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.