Politics Audience in Brazil
Politics has an estimated audience of 18,941,053 people in Brazil. 55.8% are female, 44.2% are male, average age 43.5. Top regions: São Paulo, Minas Gerais, Rio de Janeiro.
The average Politics fan in Brazil is 43.5 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Demographically, the Politics audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Tradition, Mindfulness.
Category: Politics & Society · Type: Topic · Subtype: Field of study
Demographics of Politics fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 43.5 |
| Estimated audience size | 18,941,053 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 4,785,325 | 0.97× |
| Minas Gerais | 1,836,636 | 0.94× |
| Rio de Janeiro | 1,655,823 | 0.93× |
| Bahia | 1,186,006 | 0.95× |
| Rio Grande do Sul | 1,095,221 | 0.98× |
| Paraná | 932,739 | 0.81× |
| Pernambuco | 842,225 | 0.97× |
| Santa Catarina | 785,945 | 0.91× |
| Ceará | 679,155 | 0.82× |
| Pará | 528,905 | 0.86× |
| Goiás | 528,319 | 0.73× |
| Federal District | 459,296 | 1.45× |
| Paraíba | 446,603 | 1.17× |
| Mato Grosso | 426,918 | 1.2× |
| Maranhão | 394,169 | 0.83× |
| Espírito Santo | 334,094 | 0.85× |
| Rio Grande do Norte | 319,183 | 1.01× |
| Amazonas | 249,433 | 0.76× |
| Piauí | 229,689 | 0.87× |
| Alagoas | 214,772 | 0.78× |
| Mato Grosso do Sul | 203,091 | 0.74× |
| Sergipe | 186,683 | 0.95× |
| Rondônia | 141,038 | 0.89× |
| Amapá | 111,985 | 1.67× |
| Acre | 103,585 | 1.57× |
| Roraima | 91,275 | 1.71× |
| Tocantins | 87,411 | 0.7× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.76 |
| Mindfulness | BALANCE | 1.73 |
| Need for Security | CONSERVATISM | 1.69 |
| Family Orientation | CONSERVATISM | 1.67 |
| Creativity | OPEN | 1.59 |
| Risk Appetite | THRILL | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 5.5% |
| Italy | 5.3% |
See Politics audiences in other countries
More Field of study audiences in Brazil
- Music (40,781,319)
- Politics and social issues (32,209,976)
- Psychology (26,504,100)
- Education (25,462,598)
- Architecture (22,995,552)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Politics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.