Politics Audience in Spain
Politics has an estimated audience of 9,972,320 people in Spain. 53.9% are female, 46.1% are male, average age 47.7. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: DIRECTV Sports, Últimas Noticias, Pull&Bear, Blanca Suárez, idealista.com.
The average Politics fan in Spain is 47.7 years old, balanced, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include DIRECTV Sports, Últimas Noticias, Pull&Bear, with strongest over-indexing on DIRECTV Sports (1.57× the country average). Demographically, the Politics audience skews balanced with an average age of 47.7, and over-indexes on personality traits such as Community Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Field of study
Demographics of Politics fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 47.7 |
| Estimated audience size | 9,972,320 |
Audience persona
The typical Politics fan in Spain is balanced, around 47.7 years old, with strong Community Orientation tendencies and a notable affinity for DIRECTV Sports.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 2,899,511 | 1.61× |
| Community of Madrid | 2,171,670 | 1.29× |
| Andalusia | 1,953,799 | 1× |
| Comunidad Valenciana | 1,266,845 | 1.13× |
| Canary Islands | 539,322 | 1.08× |
| Balearic Islands | 368,422 | 1.32× |
| Region of Murcia | 358,932 | 1.05× |
| Galicia | 342,947 | 0.74× |
| Basque Autonomous Country | 320,396 | 0.86× |
| Castile and León | 314,850 | 0.72× |
| Castilla-La Mancha | 302,528 | 0.75× |
| Aragon | 216,639 | 0.82× |
| Principality of Asturias | 189,649 | 0.81× |
| Navarre | 130,642 | 1.05× |
| Extremadura | 119,038 | 0.55× |
| Cantabria | 95,552 | 0.76× |
| La Rioja | 95,254 | 1.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| DIRECTV Sports | 1.57× | Movies & TV |
| Últimas Noticias | 2.37× | News |
| Pull&Bear | 2.85× | Fashion & Accessoires |
| Blanca Suárez | 3.1× | Movies & TV |
| idealista.com | 1.76× | Home & Garden |
| Higher education | 1.52× | Business & Career |
| El Economista | 1.71× | News |
| Parfois (fashion accessories) | 1.72× | Fashion & Accessoires |
| Economy | 1.77× | Business & Career |
| Privalia | 2.27× | Fashion & Accessoires |
| El País (Uruguay) | 1.54× | News |
| Gmail | 1.8× | Internet & Social Media |
| Social science | 1.65× | Business & Career |
| Humanities | 1.92× | Politics & Society |
| Revista HOLA | 1.63× | News |
| El Mueble | 1.97× | Home & Garden |
| Used good | 1.78× | Politics & Society |
| Obituary | 2.4× | Literature |
| FilmAffinity | 1.73× | Movies & TV |
| Telepizza | 2.07× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.33 |
| Need for Security | CONSERVATISM | 1.18 |
| Mindfulness | BALANCE | 1.16 |
| Travelling | THRILL | 1.06 |
| Family Orientation | CONSERVATISM | 1.06 |
| Quality Awareness | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 5.5% |
| Italy | 5.3% |
See Politics audiences in other countries
More Field of study audiences in Spain
- Music (25,479,471)
- Politics and social issues (18,124,549)
- Psychology (15,047,740)
- Education (14,931,332)
- Philosophy (13,201,802)
Frequently asked questions
How many fans does Politics have in Spain?
Politics has an estimated audience of 9,972,320 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Politics fans?
53.9% of Politics fans are female, 46.1% are male, with an average age of 47.7 years.
Which brands do Politics fans like most?
Politics fans show strongest brand affinity for DIRECTV Sports (1.57×), Últimas Noticias (2.37×), and Pull&Bear (2.85×) over the country average.
Where do Politics fans live in Spain?
Politics fans in Spain are most concentrated in Catalonia (reach 2,899,511), Community of Madrid (reach 2,171,670), and Andalusia (reach 1,953,799). These three regions account for the largest share of the active audience.
What other brands do Politics fans also like?
Beyond Politics itself, the audience over-indexes on Últimas Noticias (2.37×), Pull&Bear (2.85×), Blanca Suárez (3.1×), and idealista.com (1.76×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Politics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.