A data profile of the people who buy, follow and care about Politics in Spain — modelled from more than twelve digital signal sources. Politics has an estimated audience of 9,972,320 people in Spain.
The average Politics fan in Spain is 47.7 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include DIRECTV Sports, Pull&Bear, Últimas Noticias, with strongest over-indexing on DIRECTV Sports (1.57× the country average).
Demographically, the Politics audience skews balanced with an average age of 47.7, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Politics fan in Spain is balanced, around 47.7 years old, with strong Patriotism tendencies and a notable affinity for DIRECTV Sports.
The key figures that characterise the Politics profile in Spain.
53.9% are female, 46.1% are male, average age 47.7.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 47.7 |
| Estimated audience size | 9,972,320 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 40% |
of the worldwide Politics audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 5.5% |
| Italy | 5.3% |
Where the Politics audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~2.5M | 1.50× | |
| 02 | Community of Madrid | ~2M | 1.23× | |
| 03 | Balearic Islands | ~300K | 1.12× | |
| 04 | Comunidad Valenciana | ~1M | 1.09× | |
| 05 | La Rioja | ~70K | 1.05× | |
| 06 | Canary Islands | ~500K | 1.04× | |
| 07 | Region of Murcia | ~300K | 1.01× | |
| 08 | Navarre | ~100K | 1.01× | |
| 09 | Andalusia | ~2M | 1.00× | |
| 10 | Cantabria | ~100K | 0.97× | |
| 11 | Aragon | ~300K | 0.96× | |
| 12 | Principality of Asturias | ~200K | 0.96× | |
| 13 | Extremadura | ~200K | 0.95× | |
| 14 | Basque Autonomous Country | ~400K | 0.94× | |
| 15 | Castilla-La Mancha | ~400K | 0.93× | |
| 16 | Castile and León | ~400K | 0.92× | |
| 17 | Galicia | ~400K | 0.90× |
The strongest cross-interests of the Politics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blanca Suárez | Movies & TV | 3.10× | ||
| 02 | Pull&Bear | Fashion & Accessoires | 2.85× | ||
| 03 | Obituary | Literature | 2.40× | ||
| 04 | Últimas Noticias | News | 2.37× | ||
| 05 | Privalia | Fashion & Accessoires | 2.27× | ||
| 06 | El Mueble | Home & Garden | 1.97× | ||
| 07 | Humanities | Politics & Society | 1.92× | ||
| 08 | Gmail | Internet & Social Media | 1.80× | ||
| 09 | Used good | Politics & Society | 1.78× | ||
| 10 | Economy | Business & Career | 1.77× | ||
| 11 | Individual | Politics & Society | 1.77× | ||
| 12 | idealista.com | Home & Garden | 1.76× | ||
| 13 | FilmAffinity | Movies & TV | 1.73× | ||
| 14 | Parfois (fashion accessories) | Fashion & Accessoires | 1.72× | ||
| 15 | Human behavior | Kids & Family | 1.72× | ||
| 16 | El Economista | News | 1.71× | ||
| 17 | Social science | Business & Career | 1.65× | ||
| 18 | DIRECTV Sports | Movies & TV | 1.57× | ||
| 19 | El País (Uruguay) | News | 1.54× | ||
| 20 | Higher education | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.01× | |
| Community Orientation | OPEN | 1.81× | |
| Mindfulness | BALANCE | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.98× | |
| DIY Mentality | THRILL | 1.01× | |
| Luxury Orientation | PREMIUM | 1.03× |
Politics has an estimated audience of 9,972,320 people in Spain, concentrated in Catalonia and Community of Madrid.
53.9% of Politics fans are female, 46.1% are male, with an average age of 47.7 years.
Politics fans show strongest brand affinity for DIRECTV Sports (1.57×), Pull&Bear (2.85×), and Últimas Noticias (2.37×) over the country average.
Politics fans in Spain are most concentrated in Catalonia (reach ~2.5M), Community of Madrid (reach ~2M), and Andalusia (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Politics itself, the audience over-indexes on Pull&Bear (2.85×), Últimas Noticias (2.37×), idealista.com (1.76×), and Higher education (1.52×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Politics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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