A data profile of the people who buy, follow and care about Human behavior in Spain — modelled from more than twelve digital signal sources. Human behavior has an estimated audience of 5,695,595 people in Spain.
Human behavior has an estimated audience of 5,695,595 people in Spain. 61.6% are female, 38.4% are male, average age 43.3. Top brand affinities: Al Pacino, IBEX 35, Robert De Niro, Caixabank, Volunteering.
Top brand affinities include Al Pacino, IBEX 35, Robert De Niro, with strongest over-indexing on Al Pacino (7.88× the country average).
Demographically, the Human behavior audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical Human behavior fan in Spain is more female, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for Al Pacino.
The key figures that characterise the Human behavior profile in Spain.
61.6% are female, 38.4% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 43.3 |
| Estimated audience size | 5,695,595 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 26% |
of the worldwide Human behavior audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.9% |
| Italy | 6.9% |
| Brazil | 6.5% |
The strongest cross-interests of the Human behavior audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 8.57× | ||
| 02 | Goodfellas | Movies & TV | 8.44× | ||
| 03 | Colin Farrell | Movies & TV | 8.44× | ||
| 04 | Novo Nordisk | Health | 7.89× | ||
| 05 | Al Pacino | Movies & TV | 7.88× | ||
| 06 | Robert De Niro | Movies & TV | 7.25× | ||
| 07 | Muslim holidays | Politics & Society | 7.16× | ||
| 08 | Alexander Skarsgård | Movies & TV | 5.51× | ||
| 09 | Satire | Literature | 4.71× | ||
| 10 | Rayo Vallecano | Travel & Leisure | 4.12× | ||
| 11 | Arturo Pérez-Reverte | Literature | 3.82× | ||
| 12 | Volunteering | Politics & Society | 3.44× | ||
| 13 | IBEX 35 | Business & Career | 2.83× | ||
| 14 | Lunch | Food & Beverages | 2.58× | ||
| 15 | Caixabank | Business & Career | 2.51× | ||
| 16 | Self-awareness | Health | 2.29× | ||
| 17 | Real property | Home & Garden | 2.22× | ||
| 18 | Travel website | Travel & Leisure | 2.11× | ||
| 19 | Aldi | Shopping | 1.93× | ||
| 20 | Politics | Politics & Society | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.61× | |
| Spirituality | BALANCE | 1.30× | |
| Individualism | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.83× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| Social Media Usage | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Human behavior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.