Human behavior Audience in Spain
Human behavior has an estimated audience of 5,695,595 people in Spain. 61.6% are female, 38.4% are male, average age 43.3. Top brand affinities: IBEX 35, MSN, Aldi, TripAdvisor, Caixabank.
Top brand affinities include IBEX 35, MSN, Aldi, with strongest over-indexing on IBEX 35 (3× the country average). Demographically, the Human behavior audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, Need for Security.
Category: Kids & Family · Type: Topic
Demographics of Human behavior fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 43.3 |
| Estimated audience size | 5,695,595 |
Audience persona
The typical Human behavior fan in Spain is more female, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for IBEX 35.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IBEX 35 | 3× | Business & Career |
| MSN | 3.51× | News |
| Aldi | 3.1× | Shopping |
| TripAdvisor | 3.59× | Travel & Leisure |
| Caixabank | 2.72× | Business & Career |
| Al Pacino | 5.66× | Movies & TV |
| Dentistry | 4.18× | Business & Career |
| Robert De Niro | 5.25× | Movies & TV |
| Julio Iglesias | 2.43× | Music & Radio |
| Mapfre | 2.85× | Business & Career |
| Movistar | 2.2× | Technology & Electronics |
| Goodfellas | 8.44× | Movies & TV |
| Lunch | 3.09× | Food & Beverages |
| Iberia (airline) | 1.61× | Travel & Leisure |
| Public administration | 4.73× | Business & Career |
| CAC 40 | 2.39× | Business & Career |
| Rugby union | 4.73× | Sports |
| Google Maps | 2.1× | Internet & Social Media |
| Self-awareness | 2.23× | Health |
| Risk management | 4.15× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.5 |
| Need for Security | CONSERVATISM | 1.5 |
| Mindfulness | BALANCE | 1.42 |
| Pet Ownership | JOY | 1.14 |
| DIY Mentality | THRILL | 1.07 |
| Sports Activity | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Italy | 6.9% |
| Brazil | 6.5% |
See Human behavior audiences in other countries
More Kids & Family audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Human behavior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.