A data profile of the people who buy, follow and care about Human behavior in Italy — modelled from more than twelve digital signal sources. Human behavior has an estimated audience of 8,232,244 people in Italy.
Human behavior has an estimated audience of 8,232,244 people in Italy. 59.1% are female, 40.9% are male, average age 42.2. Top brand affinities: Wikipedia, Satire, Volunteering, Singer-songwriter, New Testament.
Top brand affinities include Wikipedia, Satire, Volunteering, with strongest over-indexing on Wikipedia (5.63× the country average).
Demographically, the Human behavior audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The typical Human behavior fan in Italy is more female, around 42.2 years old, with strong Mindfulness tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Human behavior profile in Italy.
59.1% are female, 40.9% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 42.2 |
| Estimated audience size | 8,232,244 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Human behavior audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.9% |
| Italy | 6.9% |
| Brazil | 6.5% |
The strongest cross-interests of the Human behavior audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Muslim holidays | Politics & Society | 5.89× | ||
| 02 | Wikipedia | Internet & Social Media | 5.63× | ||
| 03 | Improvisation | Music & Radio | 5.18× | ||
| 04 | New Testament | Politics & Society | 4.96× | ||
| 05 | Satire | Literature | 4.21× | ||
| 06 | Doctor of Medicine | Business & Career | 3.07× | ||
| 07 | General practitioner | Health | 3.04× | ||
| 08 | Rose | Home & Garden | 2.80× | ||
| 09 | Sanremo Music Festival | Music & Radio | 2.63× | ||
| 10 | Volunteering | Politics & Society | 2.33× | ||
| 11 | Political science | Business & Career | 2.31× | ||
| 12 | Mediaset | Technology & Electronics | 2.10× | ||
| 13 | Singer-songwriter | Music & Radio | 2.05× | ||
| 14 | Self-awareness | Health | 2.05× | ||
| 15 | Musical theatre | Movies & TV | 2.04× | ||
| 16 | Milk | Food & Beverages | 1.93× | ||
| 17 | Adriatic Sea | Travel & Leisure | 1.80× | ||
| 18 | Genetics | Kids & Family | 1.78× | ||
| 19 | Champagne | Food & Beverages | 1.76× | ||
| 20 | Wine tasting | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.40× | |
| Community Orientation | OPEN | 1.35× | |
| Convenience Orientation | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Need for Security | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Human behavior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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