Human behavior Audience in Germany
Human behavior has an estimated audience of 3,497,215 people in Germany. 56.3% are female, 43.7% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Western Union, Felix Baumgartner, Tagesschau, Italo disco.
The average Human behavior fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Western Union, Felix Baumgartner, with strongest over-indexing on Satire (7.5× the country average). Demographically, the Human behavior audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Human behavior fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 39.5 |
| Estimated audience size | 3,497,215 |
Audience persona
The typical Human behavior fan in Germany is more female, around 39.5 years old, with strong Sustainability tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 205,422 | 0.27× |
| Bayern | 179,032 | 0.32× |
| Baden-Württemberg | 142,356 | 0.3× |
| Hessen | 141,513 | 0.53× |
| Thüringen | 121,971 | 1.37× |
| Sachsen-Anhalt | 118,457 | 1.31× |
| Rheinland-Pfalz | 108,179 | 0.62× |
| Mecklenburg-Vorpommern | 107,341 | 1.61× |
| Brandenburg | 104,801 | 0.97× |
| Berlin | 104,215 | 0.67× |
| Bremen | 101,637 | 3.4× |
| Niedersachsen | 99,119 | 0.29× |
| Saarland | 98,861 | 2.3× |
| Sachsen | 94,131 | 0.55× |
| Schleswig-Holstein | 92,651 | 0.74× |
| Hamburg | 60,968 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 7.5× | Literature |
| Western Union | 5.62× | Business & Career |
| Felix Baumgartner | 6× | Sports |
| Tagesschau | 2.5× | Movies & TV |
| Italo disco | 10.32× | Music & Radio |
| Tom Selleck | 11.47× | Movies & TV |
| Real property | 5× | Home & Garden |
| Ryanair | 2.64× | Travel & Leisure |
| Pets | 1.67× | Pets & Animals |
| Country rap | 5.16× | Music & Radio |
| German television comedy | 4.9× | Movies & TV |
| Tour de France | 4.7× | Sports |
| Sports betting | 5.36× | Games |
| FOCUS Online | 2.3× | News |
| Transfermarkt | 2.2× | Sports |
| Automobiles | 1.62× | Cars & Mobility |
| Westdeutscher Rundfunk | 2.84× | Movies & TV |
| FIS Alpine Ski World Cup | 5.67× | Sports |
| Lieferando.de | 1.88× | Food & Beverages |
| Self-awareness | 2.3× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.48 |
| Mindfulness | BALANCE | 1.46 |
| Community Orientation | OPEN | 1.41 |
| Sports Activity | POWER | 1.39 |
| Pet Ownership | JOY | 1.38 |
| Indulgence | JOY | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Italy | 6.9% |
| Brazil | 6.5% |
See Human behavior audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Human behavior have in Germany?
Human behavior has an estimated audience of 3,497,215 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Human behavior fans?
56.3% of Human behavior fans are female, 43.7% are male, with an average age of 39.5 years.
Which brands do Human behavior fans like most?
Human behavior fans show strongest brand affinity for Satire (7.5×), Western Union (5.62×), and Felix Baumgartner (6×) over the country average.
Where do Human behavior fans live in Germany?
Human behavior fans in Germany are most concentrated in Nordrhein-Westfalen (reach 205,422), Bayern (reach 179,032), and Baden-Württemberg (reach 142,356). These three regions account for the largest share of the active audience.
What other brands do Human behavior fans also like?
Beyond Human behavior itself, the audience over-indexes on Western Union (5.62×), Felix Baumgartner (6×), Tagesschau (2.5×), and Italo disco (10.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Human behavior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.