A data profile of the people who buy, follow and care about Human behavior in India — modelled from more than twelve digital signal sources. Human behavior has an estimated audience of 5,206,766 people in India.
Human behavior has an estimated audience of 5,206,766 people in India. 23.2% are female, 76.8% are male, average age 32.0. Top brand affinities: Videography, M.I.A. (rapper), Edward Norton, Jim Carrey, Real property.
Top brand affinities include Videography, M.I.A. (rapper), Edward Norton, with strongest over-indexing on Videography (4.69× the country average).
Demographically, the Human behavior audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Human behavior fan in India is more male, around 32.0 years old, with strong Community Orientation tendencies and a notable affinity for Videography.
The key figures that characterise the Human behavior profile in India.
23.2% are female, 76.8% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 23.2% |
| Male | 76.8% |
| Average age | 32.0 |
| Estimated audience size | 5,206,766 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Human behavior audience comes from India.
| Country | Share |
|---|---|
| United States | 20.9% |
| Italy | 6.9% |
| Brazil | 6.5% |
The strongest cross-interests of the Human behavior audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | M.I.A. (rapper) | Music & Radio | 8.49× | ||
| 02 | Edward Norton | Movies & TV | 8.49× | ||
| 03 | Rey Mysterio | Sports | 8.49× | ||
| 04 | Italo disco | Music & Radio | 8.49× | ||
| 05 | SEMrush | Internet & Social Media | 7.82× | ||
| 06 | Portugal national football team | Sports | 6.93× | ||
| 07 | Úrsula Corberó | Movies & TV | 6.15× | ||
| 08 | Jim Carrey | Movies & TV | 6.00× | ||
| 09 | Brazil national football team | Sports | 5.57× | ||
| 10 | Borussia Dortmund | Sports | 5.27× | ||
| 11 | Google Images | Internet & Social Media | 4.83× | ||
| 12 | Zootopia | Movies & TV | 4.73× | ||
| 13 | Videography | Internet & Social Media | 4.69× | ||
| 14 | Alibaba.com | Shopping | 4.42× | ||
| 15 | Roman Reigns | Sports | 3.33× | ||
| 16 | Real property | Home & Garden | 2.78× | ||
| 17 | FC Bayern Munich | Sports | 2.71× | ||
| 18 | OnePlus | Technology & Electronics | 1.88× | ||
| 19 | Internet celebrity | Internet & Social Media | 1.74× | ||
| 20 | Activism | Politics & Society | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.64× | |
| Early Adopter Mentality | POWER | 1.29× | |
| Career Orientation | POWER | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.72× | |
| Need for Security | CONSERVATISM | 0.75× | |
| Social Media Usage | JOY | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Human behavior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.