A data profile of the people who buy, follow and care about Human behavior in Portugal — modelled from more than twelve digital signal sources. Human behavior has an estimated audience of 1,470,477 people in Portugal.
The average Human behavior fan in Portugal is 44.8 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Mineral water, Opel Adam, Atlanta Braves, with strongest over-indexing on Mineral water (1.54× the country average).
Demographically, the Human behavior audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 7 brand affinities and 12 regions tracked by Rascasse.
The typical Human behavior fan in Portugal is more female, around 44.8 years old, with strong Mindfulness tendencies and a notable affinity for Mineral water.
The key figures that characterise the Human behavior profile in Portugal.
59.3% are female, 40.7% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 44.8 |
| Estimated audience size | 1,470,477 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide Human behavior audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.9% |
| Italy | 6.9% |
| Brazil | 6.5% |
Where the Human behavior audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Castelo Branco District | ~30K | 1.16× | |
| 02 | Viana do Castelo District | ~40K | 1.10× | |
| 03 | Madeira | ~50K | 1.05× | |
| 04 | Coimbra District | ~70K | 1.02× | |
| 05 | Leiria District | ~80K | 1.00× | |
| 06 | Aveiro District | ~100K | 0.98× | |
| 07 | Braga District | ~100K | 0.96× | |
| 08 | Faro District | ~90K | 0.96× | |
| 09 | Setúbal District | ~200K | 0.95× | |
| 10 | Porto District | ~300K | 0.92× | |
| 11 | Santarém District | ~60K | 0.92× | |
| 12 | Lisbon District | ~400K | 0.91× |
The strongest cross-interests of the Human behavior audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Opel Adam | Cars & Mobility | 3.01× | ||
| 02 | Freedom of thought | Politics & Society | 1.67× | ||
| 03 | New York Red Bulls | Sports | 1.64× | ||
| 04 | Copa América | Sports | 1.57× | ||
| 05 | Mineral water | Food & Beverages | 1.54× | ||
| 06 | Atlanta Braves | Sports | 1.52× | ||
| 07 | Cagliari Calcio | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.36× | |
| Community Orientation | OPEN | 1.32× | |
| Career Orientation | POWER | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Quality Awareness | PREMIUM | 0.93× | |
| Risk Appetite | THRILL | 0.94× |
Human behavior has an estimated audience of 1,470,477 people in Portugal, concentrated in Lisbon District and Porto District.
59.3% of Human behavior fans are female, 40.7% are male, with an average age of 44.8 years.
Human behavior fans show strongest brand affinity for Mineral water (1.54×), Opel Adam (3.01×), and Atlanta Braves (1.52×) over the country average.
Human behavior fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Human behavior itself, the audience over-indexes on Opel Adam (3.01×), Atlanta Braves (1.52×), New York Red Bulls (1.64×), and Freedom of thought (1.67×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Human behavior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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