Human behavior Audience in Mexico
Human behavior has an estimated audience of 5,776,062 people in Mexico. 51.7% are female, 48.3% are male, average age 30.9. Top brand affinities: Shopping and fashion, Game consoles, Catholic Church, Banana, Sarcasm.
Top brand affinities include Shopping and fashion, Game consoles, Catholic Church, with strongest over-indexing on Shopping and fashion (3.38× the country average). Demographically, the Human behavior audience skews balanced with an average age of 30.9, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Kids & Family · Type: Topic
Demographics of Human behavior fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 30.9 |
| Estimated audience size | 5,776,062 |
Audience persona
The typical Human behavior fan in Mexico is balanced, around 30.9 years old, with strong Mindfulness tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Human behavior fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 3.38× | Shopping |
| Game consoles | 3.38× | Technology & Electronics |
| Catholic Church | 3.38× | Politics & Society |
| Banana | 3.38× | Food & Beverages |
| Sarcasm | 3.38× | Politics & Society |
| Costa Rica | 3.38× | Travel & Leisure |
| Travel agency | 3.38× | Travel & Leisure |
| El País | 3.38× | News |
| Freeware | 3.38× | Technology & Electronics |
| Dentistry | 3.38× | Business & Career |
| Sexology | 3.38× | Kids & Family |
| Broadcasting of sports events | 3.38× | Movies & TV |
| Breastfeeding | 3.38× | Kids & Family |
| Mobile game | 1.93× | Games |
| captain america | 3.38× | Movies & TV |
| Avocado | 3.38× | Food & Beverages |
| Doctor of Medicine | 3.38× | Business & Career |
| Papaya | 3.38× | Food & Beverages |
| RT (TV network) | 3.38× | Movies & TV |
| Machu Picchu | 3.38× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.95 |
| Risk Appetite | THRILL | 1.8 |
| Travelling | THRILL | 1.65 |
| Spirituality | BALANCE | 1.54 |
| Urban Lifestyle | OPEN | 1.35 |
| Family Orientation | CONSERVATISM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Italy | 6.9% |
| Brazil | 6.5% |
See Human behavior audiences in other countries
More Kids & Family audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Human behavior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.