A data profile of the people who buy, follow and care about Human behavior in Mexico — modelled from more than twelve digital signal sources. Human behavior has an estimated audience of 5,776,062 people in Mexico.
Human behavior has an estimated audience of 5,776,062 people in Mexico. 51.7% are female, 48.3% are male, average age 30.9. Top brand affinities: Shopping and fashion, Game consoles, Catholic Church, Banana, Sarcasm.
Top brand affinities include Shopping and fashion, Game consoles, Catholic Church, with strongest over-indexing on Shopping and fashion (3.38× the country average).
Demographically, the Human behavior audience skews balanced with an average age of 30.9, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
The typical Human behavior fan in Mexico is balanced, around 30.9 years old, with strong Mindfulness tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Human behavior profile in Mexico.
51.7% are female, 48.3% are male, average age 30.9.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 30.9 |
| Estimated audience size | 5,776,062 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 21% | |
| 30-39 | 16% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide Human behavior audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 20.9% |
| Italy | 6.9% |
| Brazil | 6.5% |
The strongest cross-interests of the Human behavior audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 3.38× | ||
| 02 | Game consoles | Technology & Electronics | 3.38× | ||
| 03 | Catholic Church | Politics & Society | 3.38× | ||
| 04 | Banana | Food & Beverages | 3.38× | ||
| 05 | Sarcasm | Politics & Society | 3.38× | ||
| 06 | Costa Rica | Travel & Leisure | 3.38× | ||
| 07 | Travel agency | Travel & Leisure | 3.38× | ||
| 08 | El País | News | 3.38× | ||
| 09 | Freeware | Technology & Electronics | 3.38× | ||
| 10 | Dentistry | Business & Career | 3.38× | ||
| 11 | Sexology | Kids & Family | 3.38× | ||
| 12 | Broadcasting of sports events | Movies & TV | 3.38× | ||
| 13 | Breastfeeding | Kids & Family | 3.38× | ||
| 14 | captain america | Movies & TV | 3.38× | ||
| 15 | Avocado | Food & Beverages | 3.38× | ||
| 16 | Doctor of Medicine | Business & Career | 3.38× | ||
| 17 | Papaya | Food & Beverages | 3.38× | ||
| 18 | RT (TV network) | Movies & TV | 3.38× | ||
| 19 | Machu Picchu | Travel & Leisure | 3.38× | ||
| 20 | Mobile game | Games | 1.93× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.95× | |
| Risk Appetite | THRILL | 1.80× | |
| Travelling | THRILL | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.86× | |
| Pet Ownership | JOY | 0.91× | |
| DIY Mentality | THRILL | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Human behavior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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