Human behavior Audience in Mexico
Human behavior has an estimated audience of 5,776,062 people in Mexico. 51.7% are female, 48.3% are male, average age 30.9. Top brand affinities: Valentine's Day, Exfoliation (cosmetology), Love & Sex, MSN, Pedro Pascal.
Top brand affinities include Valentine's Day, Exfoliation (cosmetology), Love & Sex, with strongest over-indexing on Valentine's Day (7.44× the country average). Demographically, the Human behavior audience skews balanced with an average age of 30.9, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Kids & Family · Type: Topic
Demographics of Human behavior fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 30.9 |
| Estimated audience size | 5,776,062 |
Audience persona
The typical Human behavior fan in Mexico is balanced, around 30.9 years old, with strong Mindfulness tendencies and a notable affinity for Valentine's Day.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Valentine's Day | 7.44× | Kids & Family |
| Exfoliation (cosmetology) | 8.62× | Beauty & Wellness |
| Love & Sex | 6.2× | Kids & Family |
| MSN | 2.98× | News |
| Pedro Pascal | 3.01× | Movies & TV |
| Office 365 | 3.38× | Technology & Electronics |
| Google Drive | 3.38× | Technology & Electronics |
| Sarcasm | 2.38× | Politics & Society |
| Travel agency | 2.45× | Travel & Leisure |
| Freeware | 2.69× | Technology & Electronics |
| Catholic Church | 1.96× | Politics & Society |
| Radio | 1.78× | Technology & Electronics |
| Dentistry | 2.61× | Business & Career |
| Banana | 2.14× | Food & Beverages |
| Bruce Willis | 2.78× | Movies & TV |
| Twilight (series) | 3.38× | Movies & TV |
| High school | 3.31× | Business & Career |
| Wattpad | 2.59× | Internet & Social Media |
| captain america | 3.14× | Movies & TV |
| Game consoles | 1.59× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.14 |
| Risk Appetite | THRILL | 1.85 |
| Spirituality | BALANCE | 1.45 |
| Travelling | THRILL | 1.37 |
| Family Orientation | CONSERVATISM | 1.29 |
| Urban Lifestyle | OPEN | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Italy | 6.9% |
| Brazil | 6.5% |
See Human behavior audiences in other countries
More Kids & Family audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Human behavior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.