Rascasse Audience Intelligence

Human behavior Audience in United States

A data profile of the people who buy, follow and care about Human behavior in United States — modelled from more than twelve digital signal sources. Human behavior has an estimated audience of 24,973,149 people in United States.

#839among Topic in United States#41in Kids & Family

The average Human behavior fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Culver's, Musical instrument, with strongest over-indexing on Google Maps (4.37× the country average).

Demographically, the Human behavior audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Human behavior fan in United States is more female, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Human behavior profile in United States.

Audience size
25M
in United States
Gender
57.9%♀
42.1% male
Age
39.9
average years
Country rank
#1234
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Human behavior fans

57.9% are female, 42.1% are male, average age 39.9.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Human behavior audience in United States
MetricValue
Female57.9%
Male42.1%
Average age39.9
Estimated audience size24,973,149
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Human behavior audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3919%
40-4921%
50+22%
Fig. 04

Worldwide distribution

20.9%

of the worldwide Human behavior audience comes from United States.

Worldwide audience distribution share by country for Human behavior
CountryShare
United States20.9%
Italy6.9%
Brazil6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Human behavior audience in United States is strongest.

Fig. 05

Top regions by affinity

Human behavior fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~400K1.72×
02California~3.5M1.25×
03Pennsylvania~1M1.25×
04Alaska~60K1.14×
05Vermont~50K1.14×
06North Dakota~60K1.10×
07Massachusetts~500K1.08×
08South Dakota~60K1.08×
09Montana~70K1.03×
10Delaware~70K1.03×
11Nebraska~100K1.02×
12New Jersey~600K1.01×
13Utah~200K1.01×
14New Mexico~100K1.01×
15Oklahoma~300K1.00×
16Mississippi~200K1.00×
17Rhode Island~80K1.00×
18Hawaii~100K0.99×
19West Virginia~100K0.98×
20New Hampshire~100K0.98×
21Arizona~500K0.97×
22Louisiana~300K0.97×
23Washington, District of Columbia~70K0.97×
24New York~1.5M0.96×
25Kentucky~300K0.96×
26Connecticut~200K0.96×
27Idaho~100K0.96×
28Maine~90K0.96×
29Arkansas~200K0.95×
30North Carolina~700K0.94×
31Virginia~600K0.93×
32Alabama~300K0.93×
33Oregon~300K0.93×
34Kansas~200K0.93×
35Texas~2M0.92×
36Maryland~400K0.92×
37Georgia~700K0.91×
38Minnesota~300K0.91×
39Iowa~200K0.91×
40Washington~500K0.90×
41Colorado~400K0.90×
42Illinois~700K0.89×
43Indiana~400K0.89×
44Missouri~400K0.89×
45South Carolina~300K0.88×
46Michigan~600K0.87×
47Tennessee~400K0.86×
48Wisconsin~300K0.86×
49Florida~1.5M0.85×
50Ohio~600K0.82×
Fig. 06

Affinity by region

Affinity by region — Human behavior, United States
0.82×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Human behavior audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Human behavior audience
#·InterestCategoryAffinity×
01Google MapsInternet & Social Media4.37×
02Web serverTechnology & Electronics3.11×
03Gaming computerTechnology & Electronics2.47×
04Culver'sFood & Beverages2.41×
05Drudge ReportSports2.35×
06New York PostNews2.14×
07House musicMusic & Radio2.13×
08OtakuLiterature2.08×
09Real propertyHome & Garden2.03×
10PianoMusic & Radio2.00×
11High schoolBusiness & Career1.93×
12Google FlightsTravel & Leisure1.79×
13InnovationBusiness & Career1.76×
14WhatsAppInternet & Social Media1.75×
15Musical instrumentMusic & Radio1.73×
16Scooby-DooMovies & TV1.71×
17Subscription business modelShopping1.69×
18GeneticsKids & Family1.65×
19Electric guitarMusic & Radio1.57×
20RadioTechnology & Electronics1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Human behavior audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Human behavior audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.61×
SpiritualityBALANCE1.37×
MindfulnessBALANCE1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Human behavior audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.88×
Quality AwarenessPREMIUM0.88×
Pet OwnershipJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Human behavior have in United States?

Human behavior has an estimated audience of 24,973,149 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Human behavior fans?

57.9% of Human behavior fans are female, 42.1% are male, with an average age of 39.9 years.

03

Which brands do Human behavior fans like most?

Human behavior fans show strongest brand affinity for Google Maps (4.37×), Culver's (2.41×), and Musical instrument (1.73×) over the country average.

04

Where do Human behavior fans live in United States?

Human behavior fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Human behavior fans also like?

Beyond Human behavior itself, the audience over-indexes on Culver's (2.41×), Musical instrument (1.73×), Real property (2.03×), and Web server (3.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Human behavior audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Human behavior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →