Human behavior Audience in United States

Human behavior logo

Human behavior has an estimated audience of 24,973,149 people in United States. 57.9% are female, 42.1% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Israel, Historic site, Nationality, Bank account, Guy Fieri.

The average Human behavior fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Historic site, Nationality, with strongest over-indexing on Israel (2.58× the country average). Demographically, the Human behavior audience skews more female with an average age of 39.9, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Human behavior fans

Demographic split for Human behavior audience in United States
MetricValue
Female57.9%
Male42.1%
Average age39.9
Estimated audience size24,973,149

Audience persona

The typical Human behavior fan in United States is more female, around 39.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Human behavior in United States
RegionReachAffinity
California3,040,2991.11×
Texas2,011,0720.94×
Florida1,470,4550.87×
New York1,320,4850.95×
Pennsylvania781,3130.93×
Illinois743,8430.89×
Georgia702,5220.91×
North Carolina658,5630.88×
Ohio581,6390.76×
Virginia581,0260.96×
Nevada578,5692.4×
New Jersey571,1110.9×
Michigan505,0990.77×
Arizona466,1330.91×
Massachusetts465,9490.95×
Washington438,9790.88×
Tennessee414,4230.83×
Maryland392,8880.91×
Indiana380,8510.83×
Louisiana334,9181.04×
Colorado332,2710.84×
Missouri330,0160.82×
Kentucky322,0771.03×
Alabama311,7570.89×
Oklahoma289,2101.04×
South Carolina288,0200.77×
Minnesota284,6570.8×
Wisconsin263,4580.7×
Oregon262,7440.92×
Utah238,4641.07×
Mississippi236,5221.15×
Connecticut203,9120.81×
Arkansas163,4290.79×
Iowa152,1940.74×
Kansas140,2760.71×
New Mexico133,5031.07×
Nebraska116,6990.93×
West Virginia108,4780.93×
Idaho106,8520.85×
Hawaii102,0730.95×
Alaska86,6021.62×
Delaware82,4451.2×
South Dakota80,7251.4×
New Hampshire77,4640.79×
Montana75,4941.09×
Rhode Island74,8010.94×
Maine74,7560.84×
North Dakota72,5541.41×
Wyoming70,2021.9×
Vermont67,9111.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Human behavior audience
BrandAffinityCategory
Israel2.58×Travel & Leisure
Historic site4.37×Arts & Culture
Nationality2×Politics & Society
Bank account1.97×Business & Career
Guy Fieri2.95×Movies & TV
JDSU2.09×Business & Career
Home staging3.14×Home & Garden
Urban horticulture1.98×Home & Garden
Nebraska Cornhuskers football1.62×Sports
Canis4.37×Pets & Animals
Personalised Gifts1.86×Home & Garden
Voltron: Legendary Defender6.45×Movies & TV
Jeep Wagoneer2.07×Cars & Mobility
Corona (band)1.93×Music & Radio
Jeep Grand Cherokee (WJ)2.06×Cars & Mobility
Anderson Silva (kickboxer)3.3×Sports
Nuts (film)1.85×Movies & TV
JibJab1.81×Internet & Social Media
Tierra Cali2.21×Travel & Leisure
South Asian cuisine2.55×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Human behavior audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.44
MindfulnessBALANCE1.34
SustainabilityBALANCE1.33
SpiritualityBALANCE1.33
Early Adopter MentalityPOWER1.31
Luxury OrientationPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Human behavior
CountryShare
United States20.9%
Italy6.9%
Brazil6.5%

See Human behavior audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Human behavior have in United States?

Human behavior has an estimated audience of 24,973,149 people in United States, concentrated in California and Texas.

What is the gender split and age of Human behavior fans?

57.9% of Human behavior fans are female, 42.1% are male, with an average age of 39.9 years.

Which brands do Human behavior fans like most?

Human behavior fans show strongest brand affinity for Israel (2.58×), Historic site (4.37×), and Nationality (2×) over the country average.

Where do Human behavior fans live in United States?

Human behavior fans in United States are most concentrated in California (reach 3,040,299), Texas (reach 2,011,072), and Florida (reach 1,470,455). These three regions account for the largest share of the active audience.

What other brands do Human behavior fans also like?

Beyond Human behavior itself, the audience over-indexes on Historic site (4.37×), Nationality (2×), Bank account (1.97×), and Guy Fieri (2.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Human behavior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.