Rascasse Audience Intelligence

House music Audience in United States

A data profile of the people who buy, follow and care about House music in United States — modelled from more than twelve digital signal sources. House music has an estimated audience of 23,878,037 people in United States.

#38among Musical genre in United States#887among Topic in United States#77in Music & Radio

The average House music fan in United States is 34.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Electronic music, Electronic dance music, Scooby-Doo, with strongest over-indexing on Electronic music (3.32× the country average).

Demographically, the House music audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical House music fan in United States is balanced, around 34.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Electronic music.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the House music profile in United States.

Audience size
23.9M
in United States
Gender
47.9%♀
52.1% male
Age
34.4
average years
Country rank
#1303
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of House music fans

47.9% are female, 52.1% are male, average age 34.4.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for House music audience in United States
MetricValue
Female47.9%
Male52.1%
Average age34.4
Estimated audience size23,878,037
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the House music audience in United States
Age bracketShare%
16-1931%
20-2923%
30-3918%
40-4915%
50+12%
Fig. 04

Worldwide distribution

15.4%

of the worldwide House music audience comes from United States.

Worldwide audience distribution share by country for House music
CountryShare
United States15.4%
Germany6.9%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the House music audience in United States is strongest.

Fig. 05

Top regions by affinity

House music fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~1.5M2.14×
02New Jersey~1M1.63×
03New York~2M1.51×
04California~3.5M1.39×
05Washington, District of Columbia~100K1.39×
06Massachusetts~600K1.31×
07Maryland~500K1.30×
08Connecticut~300K1.27×
09Florida~2M1.20×
10Virginia~700K1.14×
11Nevada~300K1.14×
12Washington~500K1.11×
13Texas~2M1.08×
14North Carolina~800K1.06×
15Colorado~400K1.06×
16Georgia~800K1.05×
17Rhode Island~80K1.05×
18Michigan~600K1.04×
19Vermont~40K1.03×
20Arizona~500K1.02×
21Pennsylvania~800K1.01×
22Indiana~400K1.01×
23Hawaii~100K0.99×
24Delaware~60K0.99×
25Wisconsin~400K0.98×
26Oregon~300K0.98×
27New Hampshire~90K0.96×
28Minnesota~300K0.95×
29Utah~200K0.95×
30Alaska~50K0.95×
31South Carolina~300K0.92×
32North Dakota~40K0.91×
33Missouri~300K0.90×
34Kansas~200K0.89×
35New Mexico~100K0.89×
36Nebraska~100K0.89×
37Maine~80K0.89×
38Ohio~600K0.88×
39Idaho~100K0.88×
40Montana~60K0.88×
41South Dakota~50K0.88×
42Oklahoma~200K0.86×
43Iowa~200K0.86×
44West Virginia~100K0.86×
45Louisiana~300K0.84×
46Tennessee~400K0.83×
47Kentucky~200K0.83×
48Arkansas~200K0.83×
49Mississippi~200K0.82×
50Alabama~300K0.81×
Fig. 06

Affinity by region

Affinity by region — House music, United States
0.81×1.00×2.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the House music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for House music audience
#·InterestCategoryAffinity×
01Deep houseMusic & Radio8.33×
02Tech houseMusic & Radio8.00×
03Electronic dance musicMusic & Radio5.83×
04RaveMusic & Radio5.31×
05Scooby-DooMovies & TV4.72×
06Gangsta rapMusic & Radio4.58×
07West Coast hip hopMusic & Radio4.07×
08Alternative hip hopMusic & Radio3.33×
09Electronic musicMusic & Radio3.32×
10New York YankeesSports3.20×
11LivemusicMusic & Radio2.96×
12Rock and rollMusic & Radio2.24×
13Classical musicMusic & Radio2.21×
14Jazz musicMusic & Radio2.18×
15Heavy metal musicMusic & Radio2.12×
16SpotifyInternet & Social Media2.04×
17MemeInternet & Social Media2.01×
18Rhythm and blues musicMusic & Radio1.97×
19Popular musicMusic & Radio1.93×
20VehiclesCars & Mobility1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the House music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by House music audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.72×
Pet OwnershipJOY1.63×
Healthy LifestyleBALANCE1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by House music audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.72×
Community OrientationOPEN0.87×
Family OrientationCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does House music have in United States?

House music has an estimated audience of 23,878,037 people in United States, concentrated in California and Texas.

02

What is the gender split and age of House music fans?

47.9% of House music fans are female, 52.1% are male, with an average age of 34.4 years.

03

Which brands do House music fans like most?

House music fans show strongest brand affinity for Electronic music (3.32×), Electronic dance music (5.83×), and Scooby-Doo (4.72×) over the country average.

04

Where do House music fans live in United States?

House music fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2M), and New York (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do House music fans also like?

Beyond House music itself, the audience over-indexes on Electronic dance music (5.83×), Scooby-Doo (4.72×), Tech house (8×), and West Coast hip hop (4.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See House music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for House music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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