House music Audience in United States

House music logo

House music has an estimated audience of 23,878,037 people in United States. 47.9% are female, 52.1% are male, average age 34.4. Top regions: California, Texas, New York. Top brand affinities: Electronic music, Electronic dance music, Scooby-Doo, Tech house, West Coast hip hop.

The average House music fan in United States is 34.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Electronic music, Electronic dance music, Scooby-Doo, with strongest over-indexing on Electronic music (3.32× the country average). Demographically, the House music audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of House music fans

Demographic split for House music audience in United States
MetricValue
Female47.9%
Male52.1%
Average age34.4
Estimated audience size23,878,037

Audience persona

The typical House music fan in United States is balanced, around 34.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Electronic music.

Top regions in United States

Top regions ranked by reach for House music in United States
RegionReachAffinity
California3,758,9621.43×
Texas2,179,7771.06×
New York2,048,0981.53×
Florida1,993,0531.23×
Illinois1,622,2592.04×
New Jersey963,2891.59×
Georgia832,8651.13×
Pennsylvania829,3741.03×
North Carolina813,2281.13×
Virginia714,3661.23×
Michigan674,6271.08×
Ohio661,7700.9×
Massachusetts645,7641.37×
Washington553,4551.16×
Maryland542,5401.32×
Arizona479,8290.98×
Colorado408,3201.08×
Indiana404,1090.93×
Tennessee402,4320.84×
Missouri363,8220.95×
Minnesota330,1120.96×
South Carolina327,1830.91×
Wisconsin321,1190.89×
Connecticut308,9661.29×
Oregon293,7901.07×
Nevada273,4751.18×
Louisiana272,1460.88×
Alabama264,2550.79×
Kentucky251,7480.84×
Oklahoma199,7820.75×
Utah199,3900.93×
Arkansas151,1430.77×
Kansas150,4630.8×
Iowa150,1530.76×
Mississippi134,3970.68×
Washington, District of Columbia115,4791.61×
Hawaii105,7951.03×
New Mexico94,1990.79×
Idaho91,2050.76×
Nebraska85,8970.72×
New Hampshire83,4930.89×
Rhode Island78,0711.03×
West Virginia73,7530.66×
Maine73,4340.86×
Delaware61,6890.94×
Vermont44,6671.07×
Alaska41,6000.81×
Montana41,2860.62×
South Dakota30,2880.55×
North Dakota29,4900.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for House music audience
BrandAffinityCategory
Electronic music3.32×Music & Radio
Electronic dance music5.83×Music & Radio
Scooby-Doo4.72×Movies & TV
Tech house8×Music & Radio
West Coast hip hop4.07×Music & Radio
Deep house8.33×Music & Radio
Gangsta rap4.58×Music & Radio
Rave5.31×Music & Radio
Spotify2.04×Internet & Social Media
Alternative hip hop3.33×Music & Radio
Vehicles1.53×Cars & Mobility
Jazz music2.18×Music & Radio
Rhythm and blues music1.97×Music & Radio
Heavy metal music2.12×Music & Radio
Livemusic2.96×Music & Radio
Classical music2.21×Music & Radio
Rock and roll2.24×Music & Radio
Meme2.01×Internet & Social Media
Popular music1.93×Music & Radio
New York Yankees3.2×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by House music audience
TraitClusterScore
Luxury OrientationPREMIUM2.49
Risk AppetiteTHRILL2.11
LGBTQ+ IdentityOPEN1.49
Early Adopter MentalityPOWER1.41
SustainabilityBALANCE1.27
Sports ActivityPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for House music
CountryShare
United States15.4%
Germany6.9%
Italy5.3%

See House music audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does House music have in United States?

House music has an estimated audience of 23,878,037 people in United States, concentrated in California and Texas.

What is the gender split and age of House music fans?

47.9% of House music fans are female, 52.1% are male, with an average age of 34.4 years.

Which brands do House music fans like most?

House music fans show strongest brand affinity for Electronic music (3.32×), Electronic dance music (5.83×), and Scooby-Doo (4.72×) over the country average.

Where do House music fans live in United States?

House music fans in United States are most concentrated in California (reach 3,758,962), Texas (reach 2,179,777), and New York (reach 2,048,098). These three regions account for the largest share of the active audience.

What other brands do House music fans also like?

Beyond House music itself, the audience over-indexes on Electronic dance music (5.83×), Scooby-Doo (4.72×), Tech house (8×), and West Coast hip hop (4.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for House music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.