House music Audience in Mexico
House music has an estimated audience of 5,061,131 people in Mexico. 43.8% are female, 56.2% are male, average age 29.3.
Demographically, the House music audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of House music fans
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 29.3 |
| Estimated audience size | 5,061,131 |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.39 |
| Travelling | THRILL | 1.38 |
| Need for Security | CONSERVATISM | 1.31 |
| Risk Appetite | THRILL | 1.29 |
| Urban Lifestyle | OPEN | 1.21 |
| Creativity | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.4% |
| Germany | 6.9% |
| Italy | 5.3% |
See House music audiences in other countries
More Musical genre audiences in Mexico
- Pop music (12,088,327)
- Rock music (10,939,947)
- Hip hop music (9,852,411)
- Latin music (genre) (9,610,503)
- Latin pop (9,176,250)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for House music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.