Rascasse Audience Intelligence

House music Audience in Brazil

A data profile of the people who buy, follow and care about House music in Brazil — modelled from more than twelve digital signal sources. House music has an estimated audience of 8,033,788 people in Brazil.

#24among Musical genre in Brazil#502among Topic in Brazil#57in Music & Radio

The average House music fan in Brazil is 35.7 years old, balanced, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the House music profile in Brazil.

Audience size
8M
in Brazil
Gender
53.2%♀
46.8% male
Age
35.7
average years
Country rank
#758
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of House music fans

53.2% are female, 46.8% are male, average age 35.7.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for House music audience in Brazil
MetricValue
Female53.2%
Male46.8%
Average age35.7
Estimated audience size8,033,788
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the House music audience in Brazil
Age bracketShare%
16-1926%
20-2925%
30-3919%
40-4916%
50+14%
Fig. 04

Worldwide distribution

5.2%

of the worldwide House music audience comes from Brazil.

Worldwide audience distribution share by country for House music
CountryShare
United States15.4%
Germany6.9%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the House music audience in Brazil is strongest.

Fig. 05

Top regions by affinity

House music fans by region: top regions in Brazil
#RegionReachAffinity×
01Federal District~300K1.94×
02Goiás~400K1.32×
03Santa Catarina~400K1.18×
04Rio de Janeiro~800K1.09×
05Roraima~20K1.05×
06Paraná~500K1.04×
07Pará~300K1.04×
08São Paulo~2M1.03×
09Minas Gerais~900K1.03×
10Amapá~30K1.02×
11Acre~30K1.02×
12Rio Grande do Norte~100K1.01×
13Rio Grande do Sul~500K1.00×
14Ceará~400K1.00×
15Tocantins~50K1.00×
16Amazonas~100K0.97×
17Mato Grosso do Sul~100K0.95×
18Sergipe~80K0.95×
19Rondônia~60K0.95×
20Alagoas~100K0.93×
21Piauí~100K0.93×
22Paraíba~100K0.92×
23Mato Grosso~100K0.91×
24Maranhão~200K0.90×
25Espírito Santo~100K0.90×
26Pernambuco~300K0.88×
27Bahia~400K0.80×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Brazil

See House music audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for House music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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