Pop music Audience in Brazil

Demographics of Pop music fans

Audience persona

The typical Pop music fan in Brazil is more female, around 37.4 years old, with strong Need for Security tendencies and a notable affinity for Shopee.

Top regions in Brazil

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Pop music audiences in other countries

• Pop music — Germany
• Pop music — United States
• Pop music — United Kingdom
• Pop music — France
• Pop music — Italy
• Pop music — Spain
• Pop music — Japan
• Pop music — South Korea
• Pop music — India
• Pop music — Canada
• Pop music — Mexico

More Musical genre audiences in Brazil

• Country music (22,794,665)
• Popular music (22,144,513)
• Rock music (20,791,452)
• Funk (17,587,130)
• Rhythm and blues music (17,256,333)

Frequently asked questions

How many fans does Pop music have in Brazil?

Pop music has an estimated audience of 18,688,937 people in Brazil, concentrated in São Paulo and Minas Gerais.

What is the gender split and age of Pop music fans?

59.5% of Pop music fans are female, 40.5% are male, with an average age of 37.4 years.

Which brands do Pop music fans like most?

Pop music fans show strongest brand affinity for Shopee (3.84×), Real Madrid C.F. (1.73×), and Lindås (4×) over the country average.

Where do Pop music fans live in Brazil?

Pop music fans in Brazil are most concentrated in São Paulo (reach 4,162,728), Minas Gerais (reach 2,082,242), and Rio de Janeiro (reach 1,575,598). These three regions account for the largest share of the active audience.

What other brands do Pop music fans also like?

Beyond Pop music itself, the audience over-indexes on Real Madrid C.F. (1.73×), Lindås (4×), Andressa Urach (2.93×), and Ney Matogrosso (3.46×) compared to the Brazil average.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Pop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.