A data profile of the people who buy, follow and care about Pop music in Brazil — modelled from more than twelve digital signal sources. Pop music has an estimated audience of 18,688,937 people in Brazil.
The average Pop music fan in Brazil is 37.4 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Shopee, Real Madrid C.F., Lindås, with strongest over-indexing on Shopee (3.84× the country average).
Demographically, the Pop music audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Tradition, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Pop music fan in Brazil is more female, around 37.4 years old, with strong Tradition tendencies and a notable affinity for Shopee.
The key figures that characterise the Pop music profile in Brazil.
59.5% are female, 40.5% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 37.4 |
| Estimated audience size | 18,688,937 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Pop music audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 4.5% |
| Japan | 4.4% |
Where the Pop music audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Roraima | ~60K | 1.11× | |
| 02 | Pernambuco | ~900K | 1.08× | |
| 03 | Amapá | ~70K | 1.07× | |
| 04 | Minas Gerais | ~2M | 1.06× | |
| 05 | Rio Grande do Norte | ~300K | 1.06× | |
| 06 | Acre | ~70K | 1.06× | |
| 07 | Amazonas | ~300K | 1.03× | |
| 08 | Federal District | ~300K | 1.00× | |
| 09 | Sergipe | ~200K | 0.99× | |
| 10 | Rio Grande do Sul | ~1M | 0.97× | |
| 11 | Maranhão | ~500K | 0.97× | |
| 12 | Espírito Santo | ~400K | 0.97× | |
| 13 | Paraíba | ~400K | 0.97× | |
| 14 | Alagoas | ~300K | 0.97× | |
| 15 | Rondônia | ~200K | 0.97× | |
| 16 | Tocantins | ~100K | 0.97× | |
| 17 | Santa Catarina | ~800K | 0.96× | |
| 18 | Ceará | ~800K | 0.96× | |
| 19 | Pará | ~600K | 0.96× | |
| 20 | Mato Grosso do Sul | ~300K | 0.96× | |
| 21 | Piauí | ~200K | 0.96× | |
| 22 | Mato Grosso | ~300K | 0.94× | |
| 23 | Rio de Janeiro | ~1.5M | 0.93× | |
| 24 | Bahia | ~1M | 0.92× | |
| 25 | Goiás | ~700K | 0.91× | |
| 26 | São Paulo | ~4.5M | 0.87× | |
| 27 | Paraná | ~1M | 0.86× |
The strongest cross-interests of the Pop music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sampler (musical instrument) | Music & Radio | 4.07× | ||
| 02 | Lindås | Travel & Leisure | 4.00× | ||
| 03 | Shopee | Shopping | 3.84× | ||
| 04 | Saudade | Politics & Society | 3.77× | ||
| 05 | Quero | Travel & Leisure | 3.47× | ||
| 06 | Online chat | Technology & Electronics | 3.39× | ||
| 07 | Skirt | Fashion & Accessoires | 3.30× | ||
| 08 | Criciúma Esporte Clube | Sports | 3.20× | ||
| 09 | Esporte Clube Juventude | Sports | 3.06× | ||
| 10 | Andressa Urach | Fashion & Accessoires | 2.93× | ||
| 11 | Clube do Remo | Sports | 2.92× | ||
| 12 | Creator deity | Politics & Society | 2.86× | ||
| 13 | Wholesale | Fashion & Accessoires | 2.10× | ||
| 14 | Preta Gil | Music & Radio | 1.96× | ||
| 15 | Neymar | Sports | 1.75× | ||
| 16 | Real Madrid C.F. | Sports | 1.73× | ||
| 17 | Sport Club Internacional | Sports | 1.70× | ||
| 18 | FIFA World Cup | Sports | 1.65× | ||
| 19 | CR Vasco da Gama | Sports | 1.60× | ||
| 20 | Harry Potter | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.51× | |
| Urban Lifestyle | OPEN | 1.39× | |
| Need for Security | CONSERVATISM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.05× | |
| Individualism | JOY | 1.08× | |
| Mindfulness | BALANCE | 1.10× |
Pop music has an estimated audience of 18,688,937 people in Brazil, concentrated in São Paulo and Minas Gerais.
59.5% of Pop music fans are female, 40.5% are male, with an average age of 37.4 years.
Pop music fans show strongest brand affinity for Shopee (3.84×), Real Madrid C.F. (1.73×), and Lindås (4×) over the country average.
Pop music fans in Brazil are most concentrated in São Paulo (reach ~4.5M), Minas Gerais (reach ~2M), and Rio de Janeiro (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Pop music itself, the audience over-indexes on Real Madrid C.F. (1.73×), Lindås (4×), Neymar (1.75×), and Andressa Urach (2.93×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Pop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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