A data profile of the people who buy, follow and care about Online chat in Brazil — modelled from more than twelve digital signal sources. Online chat has an estimated audience of 7,983,683 people in Brazil.
The average Online chat fan in Brazil is 39.4 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
The key figures that characterise the Online chat profile in Brazil.
56.2% are female, 43.8% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 39.4 |
| Estimated audience size | 7,983,683 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Online chat audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 9.9% |
| China | 6.5% |
| India | 6.2% |
Where the Online chat audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amapá | ~30K | 1.13× | |
| 02 | Roraima | ~30K | 1.13× | |
| 03 | Paraíba | ~200K | 1.11× | |
| 04 | Acre | ~30K | 1.05× | |
| 05 | Rio Grande do Norte | ~100K | 1.03× | |
| 06 | Tocantins | ~50K | 1.03× | |
| 07 | Rondônia | ~70K | 1.01× | |
| 08 | Sergipe | ~80K | 1.00× | |
| 09 | Piauí | ~100K | 0.99× | |
| 10 | Pará | ~300K | 0.98× | |
| 11 | Alagoas | ~100K | 0.98× | |
| 12 | Maranhão | ~200K | 0.97× | |
| 13 | Mato Grosso | ~100K | 0.97× | |
| 14 | Mato Grosso do Sul | ~100K | 0.97× | |
| 15 | Amazonas | ~100K | 0.96× | |
| 16 | Paraná | ~500K | 0.95× | |
| 17 | Espírito Santo | ~200K | 0.93× | |
| 18 | Federal District | ~100K | 0.93× | |
| 19 | Rio Grande do Sul | ~400K | 0.92× | |
| 20 | Pernambuco | ~300K | 0.92× | |
| 21 | Santa Catarina | ~300K | 0.91× | |
| 22 | Ceará | ~300K | 0.91× | |
| 23 | Goiás | ~300K | 0.91× | |
| 24 | Bahia | ~500K | 0.88× | |
| 25 | Minas Gerais | ~700K | 0.81× | |
| 26 | Rio de Janeiro | ~600K | 0.81× | |
| 27 | São Paulo | ~1.5M | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Online chat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.