A data profile of the people who buy, follow and care about Online chat in India — modelled from more than twelve digital signal sources. Online chat has an estimated audience of 8,009,687 people in India.
The average Online chat fan in India is 30.8 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Gujarat.
Top brand affinities include Internet forum, Skype, Chat room, with strongest over-indexing on Internet forum (3.96× the country average).
Demographically, the Online chat audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Need for Security, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Online chat fan in India is more male, around 30.8 years old, with strong Need for Security tendencies and a notable affinity for Internet forum.
The key figures that characterise the Online chat profile in India.
14.8% are female, 85.2% are male, average age 30.8.
| Metric | Value |
|---|---|
| Female | 14.8% |
| Male | 85.2% |
| Average age | 30.8 |
| Estimated audience size | 8,009,687 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 32% | |
| 30-39 | 16% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide Online chat audience comes from India.
| Country | Share |
|---|---|
| United States | 9.9% |
| China | 6.5% |
| India | 6.2% |
Where the Online chat audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gujarat | ~400K | 1.68× | |
| 02 | Haryana | ~200K | 1.63× | |
| 03 | Telangana | ~200K | 1.59× | |
| 04 | Madhya Pradesh | ~200K | 1.43× | |
| 05 | Uttarakhand | ~50K | 1.37× | |
| 06 | Tamil Nadu | ~300K | 1.36× | |
| 07 | Uttar Pradesh | ~500K | 1.34× | |
| 08 | Punjab (region) | ~100K | 1.32× | |
| 09 | Rajasthan | ~200K | 1.29× | |
| 10 | Maharashtra | ~500K | 1.25× | |
| 11 | Karnataka | ~200K | 1.24× | |
| 12 | Andhra Pradesh | ~100K | 1.22× | |
| 13 | Chhattisgarh | ~60K | 1.08× | |
| 14 | Himachal Pradesh | ~30K | 1.08× | |
| 15 | Jammu and Kashmir | ~40K | 1.06× | |
| 16 | Bihar | ~200K | 1.02× | |
| 17 | Kerala | ~100K | 1.01× | |
| 18 | Jharkhand | ~70K | 1.00× | |
| 19 | Odisha | ~80K | 0.90× | |
| 20 | West Bengal | ~200K | 0.87× | |
| 21 | Sikkim | ~3K | 0.80× | |
| 22 | Assam | ~60K | 0.78× | |
| 23 | Goa | ~6K | 0.74× | |
| 24 | Mizoram | ~4K | 0.72× | |
| 25 | Arunachal Pradesh | ~3K | 0.71× | |
| 26 | Nagaland | ~4K | 0.69× | |
| 27 | Tripura | ~7K | 0.67× | |
| 28 | Manipur | ~6K | 0.62× | |
| 29 | Meghalaya | ~5K | 0.62× |
The strongest cross-interests of the Online chat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chat room | Internet & Social Media | 7.45× | ||
| 02 | Voice chat | Technology & Electronics | 6.81× | ||
| 03 | LiveChat | Technology & Electronics | 5.77× | ||
| 04 | Skype | Internet & Social Media | 5.24× | ||
| 05 | Internet forum | Technology & Electronics | 3.96× | ||
| 06 | Livestream | Technology & Electronics | 3.89× | ||
| 07 | Teen Patti Gold | Games | 3.56× | ||
| 08 | Tumblr | Internet & Social Media | 3.48× | ||
| 09 | Heroes (TV series) | Movies & TV | 3.15× | ||
| 10 | Videotelephony | Technology & Electronics | 2.78× | ||
| 11 | Display device | Technology & Electronics | 2.77× | ||
| 12 | Internet & Social Media | 2.71× | |||
| 13 | Proxy server | Internet & Social Media | 2.69× | ||
| 14 | Virtual private network | Technology & Electronics | 2.53× | ||
| 15 | Internet privacy | Technology & Electronics | 2.47× | ||
| 16 | Instant messaging | Internet & Social Media | 2.03× | ||
| 17 | Communication | Technology & Electronics | 1.70× | ||
| 18 | Telecommunication | Technology & Electronics | 1.62× | ||
| 19 | Digital television | Movies & TV | 1.58× | ||
| 20 | Bhojpuri language | Politics & Society | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.31× | |
| Social Media Usage | JOY | 1.23× | |
| Community Orientation | OPEN | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.67× | |
| Quality Awareness | PREMIUM | 0.71× | |
| Urban Lifestyle | OPEN | 0.72× |
Online chat has an estimated audience of 8,009,687 people in India, concentrated in Uttar Pradesh and Maharashtra.
14.8% of Online chat fans are female, 85.2% are male, with an average age of 30.8 years.
Online chat fans show strongest brand affinity for Internet forum (3.96×), Skype (5.24×), and Chat room (7.45×) over the country average.
Online chat fans in India are most concentrated in Uttar Pradesh (reach ~500K), Maharashtra (reach ~500K), and Gujarat (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Online chat itself, the audience over-indexes on Skype (5.24×), Chat room (7.45×), Instant messaging (2.03×), and Videotelephony (2.78×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Online chat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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