Online chat Audience in Germany
Online chat has an estimated audience of 4,225,275 people in Germany. 46.0% are female, 54.0% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: WhatsApp, Bild, Commerzbank, Mobile app, Gala.
The average Online chat fan in Germany is 38.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include WhatsApp, Bild, Commerzbank, with strongest over-indexing on WhatsApp (1.86× the country average). Demographically, the Online chat audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Online chat fans
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 38.3 |
| Estimated audience size | 4,225,275 |
Audience persona
The typical Online chat fan in Germany is balanced, around 38.3 years old, with strong Sports Activity tendencies and a notable affinity for WhatsApp.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,031,007 | 1.12× |
| Bayern | 767,549 | 1.13× |
| Baden-Württemberg | 673,849 | 1.17× |
| Hessen | 418,681 | 1.3× |
| Niedersachsen | 401,984 | 0.98× |
| Berlin | 272,540 | 1.44× |
| Rheinland-Pfalz | 189,878 | 0.9× |
| Sachsen | 176,275 | 0.85× |
| Schleswig-Holstein | 142,038 | 0.94× |
| Hamburg | 118,672 | 1.24× |
| Brandenburg | 103,700 | 0.79× |
| Thüringen | 79,081 | 0.73× |
| Sachsen-Anhalt | 73,573 | 0.67× |
| Mecklenburg-Vorpommern | 52,319 | 0.65× |
| Saarland | 47,774 | 0.92× |
| Bremen | 42,263 | 1.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 1.86× | Internet & Social Media | |
| Bild | 1.51× | News |
| Commerzbank | 1.73× | Business & Career |
| Mobile app | 1.53× | Technology & Electronics |
| Gala | 1.57× | News |
| AutoScout24 | 1.6× | Cars & Mobility |
| Deutsche Bahn | 1.5× | Cars & Mobility |
| Wetter.com | 1.58× | Home & Garden |
| Aral AG | 1.54× | Cars & Mobility |
| Hornbach | 1.53× | Shopping |
| Sparkasse | 1.64× | Business & Career |
| Vodafone | 1.53× | Technology & Electronics |
| FRITZ!Box | 1.74× | Technology & Electronics |
| FOCUS Online | 1.65× | News |
| Postbank | 1.59× | Business & Career |
| Freeware | 1.51× | Technology & Electronics |
| Stress (biology) | 1.62× | Health |
| Digital distribution | 1.52× | Business & Career |
| 1.62× | Technology & Electronics | |
| Eurojackpot | 1.67× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.15 |
| Luxury Orientation | PREMIUM | 1.11 |
| Indulgence | JOY | 1.07 |
| Travelling | THRILL | 1.05 |
| DIY Mentality | THRILL | 1 |
| Social Media Usage | JOY | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.9% |
| China | 6.5% |
| India | 6.3% |
See Online chat audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Online chat have in Germany?
Online chat has an estimated audience of 4,225,275 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Online chat fans?
46.0% of Online chat fans are female, 54.0% are male, with an average age of 38.3 years.
Which brands do Online chat fans like most?
Online chat fans show strongest brand affinity for WhatsApp (1.86×), Bild (1.51×), and Commerzbank (1.73×) over the country average.
Where do Online chat fans live in Germany?
Online chat fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,031,007), Bayern (reach 767,549), and Baden-Württemberg (reach 673,849). These three regions account for the largest share of the active audience.
What other brands do Online chat fans also like?
Beyond Online chat itself, the audience over-indexes on Bild (1.51×), Commerzbank (1.73×), Mobile app (1.53×), and Gala (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Online chat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.