A data profile of the people who buy, follow and care about Online chat in United Kingdom — modelled from more than twelve digital signal sources. Online chat has an estimated audience of 3,525,737 people in United Kingdom.
The average Online chat fan in United Kingdom is 43.0 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Scottish Widows, National Lottery (Ireland), Breaking news, with strongest over-indexing on Scottish Widows (1.76× the country average).
Demographically, the Online chat audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Need for Security, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Online chat fan in United Kingdom is balanced, around 43.0 years old, with strong Need for Security tendencies and a notable affinity for Scottish Widows.
The key figures that characterise the Online chat profile in United Kingdom.
48.1% are female, 51.9% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 43.0 |
| Estimated audience size | 3,525,737 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Online chat audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 9.9% |
| China | 6.5% |
| India | 6.2% |
Where the Online chat audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~300K | 1.26× | |
| 02 | Scotland | ~400K | 1.20× | |
| 03 | West Midlands | ~200K | 1.06× | |
| 04 | Northern Ireland | ~100K | 1.05× | |
| 05 | Yorkshire and the Humber | ~300K | 0.93× | |
| 06 | East of England | ~300K | 0.78× | |
| 07 | North East | ~100K | 0.76× | |
| 08 | East Midlands | ~200K | 0.73× | |
| 09 | South East | ~300K | 0.63× | |
| 10 | South West | ~200K | 0.62× | |
| 11 | England | ~2M | 0.53× | |
| 12 | North West | ~200K | 0.51× |
The strongest cross-interests of the Online chat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chat room | Internet & Social Media | 4.01× | ||
| 02 | Videotelephony | Technology & Electronics | 2.50× | ||
| 03 | Used car | Cars & Mobility | 1.99× | ||
| 04 | Vodafone | Technology & Electronics | 1.92× | ||
| 05 | Google Docs | Internet & Social Media | 1.78× | ||
| 06 | Scottish Widows | Business & Career | 1.76× | ||
| 07 | Betfair | Games | 1.75× | ||
| 08 | National Lottery (Ireland) | Games | 1.74× | ||
| 09 | Autotrader | Cars & Mobility | 1.65× | ||
| 10 | Betfred | Games | 1.63× | ||
| 11 | Breaking news | Movies & TV | 1.61× | ||
| 12 | Toolstation | Home & Garden | 1.59× | ||
| 13 | Companies House | Politics & Society | 1.59× | ||
| 14 | Life insurance | Business & Career | 1.58× | ||
| 15 | Casino | Games | 1.57× | ||
| 16 | Insurance | Business & Career | 1.56× | ||
| 17 | Esso | Cars & Mobility | 1.56× | ||
| 18 | Gibraltar | Travel & Leisure | 1.54× | ||
| 19 | Internet & Social Media | 1.53× | |||
| 20 | British Gas | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.44× | |
| Quality Awareness | PREMIUM | 1.31× | |
| Social Media Usage | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.79× | |
| Extroversion | THRILL | 0.87× | |
| Mindfulness | BALANCE | 0.90× |
Online chat has an estimated audience of 3,525,737 people in United Kingdom, concentrated in England and Scotland.
48.1% of Online chat fans are female, 51.9% are male, with an average age of 43.0 years.
Online chat fans show strongest brand affinity for Scottish Widows (1.76×), National Lottery (Ireland) (1.74×), and Breaking news (1.61×) over the country average.
Online chat fans in United Kingdom are most concentrated in England (reach ~2M), Scotland (reach ~400K), and South East (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Online chat itself, the audience over-indexes on National Lottery (Ireland) (1.74×), Breaking news (1.61×), Google Docs (1.78×), and Toolstation (1.59×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Online chat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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