Google Docs Audience in United Kingdom

Google Docs has an estimated audience of 11,727,024 people in United Kingdom. 46.6% are female, 53.4% are male, average age 44.0. Top regions: England, South East, Yorkshire and the Humber.
The average Google Docs fan in United Kingdom is 44.0 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Demographically, the Google Docs audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Google Docs fans
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 44.0 |
| Estimated audience size | 11,727,024 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,795,268 | 0.81× |
| South East | 2,309,717 | 1.47× |
| Yorkshire and the Humber | 1,333,122 | 1.42× |
| Scotland | 1,058,731 | 1× |
| East of England | 975,649 | 0.91× |
| South West | 768,929 | 0.8× |
| Wales | 762,594 | 1.14× |
| West Midlands | 611,245 | 1.22× |
| East Midlands | 587,916 | 0.71× |
| North West | 524,937 | 0.42× |
| North East | 485,110 | 1.06× |
| Northern Ireland | 376,993 | 1.05× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 4.36 |
| Need for Security | CONSERVATISM | 2.69 |
| Career Orientation | POWER | 2.53 |
| Luxury Orientation | PREMIUM | 2.03 |
| Early Adopter Mentality | POWER | 1.82 |
| Indulgence | JOY | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.1% |
| United Kingdom | 6.4% |
| Brazil | 5.9% |
See Google Docs audiences in other countries
More Internet & Social Media audiences in United Kingdom
- BBC iPlayer (Global) (44,084,000)
- Instagram (29,815,933)
- YouTube (27,251,049)
- X (23,339,907)
- TikTok (21,420,724)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Google Docs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.