Google Docs Audience in United Kingdom

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Google Docs has an estimated audience of 11,727,024 people in United Kingdom. 46.6% are female, 53.4% are male, average age 44.0. Top regions: England, South East, Yorkshire and the Humber.

The average Google Docs fan in United Kingdom is 44.0 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Demographically, the Google Docs audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Google Docs fans

Demographic split for Google Docs audience in United Kingdom
MetricValue
Female46.6%
Male53.4%
Average age44.0
Estimated audience size11,727,024

Top regions in United Kingdom

Top regions ranked by reach for Google Docs in United Kingdom
RegionReachAffinity
England8,795,2680.81×
South East2,309,7171.47×
Yorkshire and the Humber1,333,1221.42×
Scotland1,058,731
East of England975,6490.91×
South West768,9290.8×
Wales762,5941.14×
West Midlands611,2451.22×
East Midlands587,9160.71×
North West524,9370.42×
North East485,1101.06×
Northern Ireland376,9931.05×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Google Docs audience
TraitClusterScore
Convenience OrientationPREMIUM4.36
Need for SecurityCONSERVATISM2.69
Career OrientationPOWER2.53
Luxury OrientationPREMIUM2.03
Early Adopter MentalityPOWER1.82
IndulgenceJOY1.7

Worldwide distribution

Worldwide audience distribution share by country for Google Docs
CountryShare
United States31.1%
United Kingdom6.4%
Brazil5.9%

See Google Docs audiences in other countries

More Internet & Social Media audiences in United Kingdom

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Google Docs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.