X Audience in United Kingdom
X has an estimated audience of 23,339,906 people in United Kingdom. 54.9% are female, 45.1% are male, average age 42.8. Top regions: England, North West, South East. Top brand affinities: Natural skin care, Sephora, Makeup Tutorials, Eyelash extensions, Hair Extensions.
The average X fan in United Kingdom is 42.8 years old, balanced, and lives primarily in England. The audience is concentrated in England, North West, South East. Top brand affinities include Natural skin care, Sephora, Makeup Tutorials, with strongest over-indexing on Natural skin care (1.56× the country average). Demographically, the X audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Social Media Usage, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of X fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 42.8 |
| Estimated audience size | 23,339,906 |
Audience persona
The typical X fan in United Kingdom is balanced, around 42.8 years old, with strong Social Media Usage tendencies and a notable affinity for Natural skin care.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 17,504,930 | 0.96× |
| North West | 3,683,462 | 1.48× |
| South East | 2,899,755 | 0.92× |
| Greater London | 2,805,515 | 0.92× |
| Scotland | 2,237,977 | 1.06× |
| East of England | 2,165,241 | 1.02× |
| South West | 1,920,640 | 1× |
| East Midlands | 1,835,279 | 1.12× |
| Yorkshire and the Humber | 1,570,573 | 0.84× |
| Wales | 1,136,257 | 0.85× |
| North East | 868,619 | 0.96× |
| Northern Ireland | 805,840 | 1.12× |
| West Midlands | 748,780 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural skin care | 1.56× | Beauty & Wellness |
| Sephora | 1.55× | Shopping |
| Makeup Tutorials | 1.62× | Beauty & Wellness |
| Eyelash extensions | 1.57× | Beauty & Wellness |
| Hair Extensions | 1.57× | Beauty & Wellness |
| The Sun News | 1.64× | News |
| Web fiction | 1.9× | Literature |
| Makeup brush | 1.53× | Beauty & Wellness |
| Lip gloss | 1.52× | Beauty & Wellness |
| Curly Hair | 1.58× | Beauty & Wellness |
| Makeup Lessons | 1.63× | Beauty & Wellness |
| Sol de Janeiro | 1.56× | Beauty & Wellness |
| Google News | 1.6× | News |
| Mitú | 2.05× | Travel & Leisure |
| Missguided | 1.52× | Fashion & Accessoires |
| Huda Beauty | 1.67× | Beauty & Wellness |
| Elisabeth Moss | 1.78× | Movies & TV |
| Married at First Sight (U.S. TV series) | 1.8× | Movies & TV |
| Married At First Sight | 1.83× | Movies & TV |
| Wischmopp | 1.55× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.14 |
| Luxury Orientation | PREMIUM | 1.1 |
| Indulgence | JOY | 1.08 |
| Convenience Orientation | PREMIUM | 1.05 |
| Extroversion | THRILL | 1.04 |
| Price Sensitivity | PREMIUM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| China | 7.7% |
| United Kingdom | 3.5% |
See X audiences in other countries
More Social media audiences in United Kingdom
Frequently asked questions
How many fans does X have in United Kingdom?
X has an estimated audience of 23,339,906 people in United Kingdom, concentrated in England and North West.
What is the gender split and age of X fans?
54.9% of X fans are female, 45.1% are male, with an average age of 42.8 years.
Which brands do X fans like most?
X fans show strongest brand affinity for Natural skin care (1.56×), Sephora (1.55×), and Makeup Tutorials (1.62×) over the country average.
Where do X fans live in United Kingdom?
X fans in United Kingdom are most concentrated in England (reach 17,504,930), North West (reach 3,683,462), and South East (reach 2,899,755). These three regions account for the largest share of the active audience.
What other brands do X fans also like?
Beyond X itself, the audience over-indexes on Sephora (1.55×), Makeup Tutorials (1.62×), Eyelash extensions (1.57×), and Hair Extensions (1.57×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.