A data profile of the people who buy, follow and care about Curly Hair in United Kingdom — modelled from more than twelve digital signal sources. Curly Hair has an estimated audience of 3,193,986 people in United Kingdom.
The average Curly Hair fan in United Kingdom is 35.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Imdb, Kate Winslet, Makeup Tutorials, with strongest over-indexing on Imdb (10.32× the country average).
Demographically, the Curly Hair audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Curly Hair fan in United Kingdom is more female, around 35.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Imdb.
The key figures that characterise the Curly Hair profile in United Kingdom.
72.8% are female, 27.2% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 72.8% |
| Male | 27.2% |
| Average age | 35.8 |
| Estimated audience size | 3,193,986 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Curly Hair audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 32.4% |
| Japan | 12.4% |
| China | 5.9% |
Where the Curly Hair audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.65× | |
| 02 | Yorkshire and the Humber | ~400K | 1.43× | |
| 03 | England | ~2.5M | 1.15× | |
| 04 | North East | ~100K | 1.05× | |
| 05 | Wales | ~200K | 1.03× | |
| 06 | South East | ~400K | 0.97× | |
| 07 | Northern Ireland | ~100K | 0.97× | |
| 08 | East of England | ~300K | 0.89× | |
| 09 | East Midlands | ~200K | 0.87× | |
| 10 | Scotland | ~200K | 0.86× | |
| 11 | South West | ~200K | 0.74× | |
| 12 | North West | ~200K | 0.50× |
The strongest cross-interests of the Curly Hair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stephen Curry | Sports | 15.17× | ||
| 02 | Nick Cannon | Movies & TV | 11.00× | ||
| 03 | Imdb | Movies & TV | 10.32× | ||
| 04 | Tyler Perry | Movies & TV | 10.07× | ||
| 05 | Manicure & Pedicure | Beauty & Wellness | 8.19× | ||
| 06 | Kate Winslet | Movies & TV | 7.26× | ||
| 07 | Black Friday | Shopping | 7.11× | ||
| 08 | Lagos | Travel & Leisure | 6.35× | ||
| 09 | Makeup Lessons | Beauty & Wellness | 5.52× | ||
| 10 | Makeup Tutorials | Beauty & Wellness | 5.12× | ||
| 11 | Hair Extensions | Beauty & Wellness | 5.09× | ||
| 12 | Beauty tips | Beauty & Wellness | 5.07× | ||
| 13 | Lace wig | Beauty & Wellness | 5.05× | ||
| 14 | YouTube Music | Internet & Social Media | 4.18× | ||
| 15 | Wig | Beauty & Wellness | 4.04× | ||
| 16 | Beauty & Fashion | Beauty & Wellness | 3.89× | ||
| 17 | Ariana Grande | Music & Radio | 3.79× | ||
| 18 | Health And Beauty | Beauty & Wellness | 3.67× | ||
| 19 | Costco | Shopping | 2.65× | ||
| 20 | American Student Dental Association | Business & Career | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.42× | |
| Urban Lifestyle | OPEN | 1.08× | |
| Early Adopter Mentality | POWER | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.54× | |
| Need for Security | CONSERVATISM | 0.60× | |
| Community Orientation | OPEN | 0.61× |
Curly Hair has an estimated audience of 3,193,986 people in United Kingdom, concentrated in England and South East.
72.8% of Curly Hair fans are female, 27.2% are male, with an average age of 35.8 years.
Curly Hair fans show strongest brand affinity for Imdb (10.32×), Kate Winslet (7.26×), and Makeup Tutorials (5.12×) over the country average.
Curly Hair fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Curly Hair itself, the audience over-indexes on Kate Winslet (7.26×), Makeup Tutorials (5.12×), Hair Extensions (5.09×), and Manicure & Pedicure (8.19×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Curly Hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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