A data profile of the people who buy, follow and care about Imdb in United Kingdom — modelled from more than twelve digital signal sources. Imdb has an estimated audience of 3,017,002 people in United Kingdom.
The average Imdb fan in United Kingdom is 36.2 years old, more male, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Holly Hagan, Curly Hair, Cannes Film Festival, with strongest over-indexing on Holly Hagan (43.81× the country average).
Demographically, the Imdb audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Imdb fan in United Kingdom is more male, around 36.2 years old, with strong Pet Ownership tendencies and a notable affinity for Holly Hagan.
The key figures that characterise the Imdb profile in United Kingdom.
35.7% are female, 64.3% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 35.7% |
| Male | 64.3% |
| Average age | 36.2 |
| Estimated audience size | 3,017,002 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 13% |
of the worldwide Imdb audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.2% |
| China | 6.9% |
| United Kingdom | 6.7% |
Where the Imdb audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~500K | 2.10× | |
| 02 | Wales | ~300K | 2.04× | |
| 03 | Northern Ireland | ~200K | 1.92× | |
| 04 | England | ~2M | 1.49× | |
| 05 | Yorkshire and the Humber | ~200K | 0.73× | |
| 06 | North East | ~80K | 0.72× | |
| 07 | West Midlands | ~90K | 0.71× | |
| 08 | South East | ~200K | 0.58× | |
| 09 | South West | ~100K | 0.53× | |
| 10 | East Midlands | ~100K | 0.48× | |
| 11 | East of England | ~100K | 0.45× | |
| 12 | North West | ~90K | 0.28× |
The strongest cross-interests of the Imdb audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Berlin International Film Festival | Movies & TV | 46.36× | ||
| 02 | Holly Hagan | Movies & TV | 43.81× | ||
| 03 | Cannes Film Festival | Movies & TV | 10.55× | ||
| 04 | Curly Hair | Beauty & Wellness | 10.32× | ||
| 05 | Zootopia | Movies & TV | 9.95× | ||
| 06 | Christopher Lloyd | Movies & TV | 9.10× | ||
| 07 | Caixa Econômica Federal | Business & Career | 7.89× | ||
| 08 | Music download | Technology & Electronics | 6.47× | ||
| 09 | Robert Redford | Movies & TV | 6.20× | ||
| 10 | Breaking news | Movies & TV | 2.86× | ||
| 11 | Indeed.com | Business & Career | 2.81× | ||
| 12 | River Island | Fashion & Accessoires | 2.56× | ||
| 13 | EBay | Shopping | 2.40× | ||
| 14 | Superman | Movies & TV | 2.32× | ||
| 15 | Debenhams | Fashion & Accessoires | 2.30× | ||
| 16 | Energy | Home & Garden | 2.11× | ||
| 17 | Comedy movies | Movies & TV | 1.91× | ||
| 18 | Rock music | Music & Radio | 1.85× | ||
| 19 | Pop music | Music & Radio | 1.85× | ||
| 20 | Cooking | Food & Beverages | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.33× | |
| Community Orientation | OPEN | 1.65× | |
| Risk Appetite | THRILL | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.71× | |
| Early Adopter Mentality | POWER | 0.84× | |
| Design Affinity | PREMIUM | 0.85× |
Imdb has an estimated audience of 3,017,002 people in United Kingdom, concentrated in England and Scotland.
35.7% of Imdb fans are female, 64.3% are male, with an average age of 36.2 years.
Imdb fans show strongest brand affinity for Holly Hagan (43.81×), Curly Hair (10.32×), and Cannes Film Festival (10.55×) over the country average.
Imdb fans in United Kingdom are most concentrated in England (reach ~2M), Scotland (reach ~500K), and Wales (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Imdb itself, the audience over-indexes on Curly Hair (10.32×), Cannes Film Festival (10.55×), Robert Redford (6.2×), and Breaking news (2.86×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Imdb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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