Rascasse Audience Intelligence

Imdb Audience in United States

A data profile of the people who buy, follow and care about Imdb in United States — modelled from more than twelve digital signal sources. Imdb has an estimated audience of 11,786,384 people in United States.

#78among Website / Newspaper / Magazine in United States#219in Movies & TV

The average Imdb fan in United States is 34.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Uber, Amy Adams, YouTube Music, with strongest over-indexing on Uber (20.68× the country average).

Demographically, the Imdb audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Imdb fan in United States is balanced, around 34.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Uber.

Category: Movies & TV · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Imdb profile in United States.

Audience size
11.8M
in United States
Gender
45.2%♀
54.8% male
Age
34.1
average years
Country rank
#3033
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Imdb

45.2% are female, 54.8% are male, average age 34.1.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for Imdb audience in United States
MetricValue
Female45.2%
Male54.8%
Average age34.1
Estimated audience size11,786,384
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Imdb audience in United States
Age bracketShare%
16-1936%
20-2919%
30-3916%
40-4917%
50+12%
Fig. 04

Worldwide distribution

26.2%

of the worldwide Imdb audience comes from United States.

Worldwide audience distribution share by country for Imdb
CountryShare
United States26.2%
China6.9%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Imdb audience in United States is strongest.

Fig. 05

Top regions by affinity

Imdb fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.45×
02Oregon~200K1.29×
03Idaho~70K1.27×
04New Hampshire~50K1.21×
05Washington~300K1.18×
06Maine~50K1.16×
07Missouri~200K1.14×
08Ohio~400K1.12×
09Oklahoma~100K1.12×
10Kansas~100K1.12×
11Indiana~200K1.08×
12Iowa~100K1.08×
13Wisconsin~200K1.07×
14Kentucky~100K1.07×
15Colorado~200K1.06×
16Nebraska~60K1.06×
17Michigan~300K1.05×
18South Dakota~30K1.05×
19West Virginia~50K1.03×
20Pennsylvania~400K1.02×
21Vermont~20K1.02×
22Connecticut~100K1.01×
23Massachusetts~200K1.00×
24California~1M0.99×
25Tennessee~200K0.99×
26Minnesota~200K0.99×
27North Dakota~20K0.99×
28Illinois~400K0.98×
29Alaska~20K0.98×
30Virginia~300K0.97×
31Arizona~200K0.97×
32Arkansas~90K0.97×
33Louisiana~100K0.96×
34Rhode Island~30K0.95×
35New York~600K0.94×
36New Mexico~50K0.93×
37Montana~30K0.92×
38North Carolina~300K0.91×
39New Jersey~300K0.91×
40Maryland~200K0.88×
41Alabama~100K0.87×
42Nevada~90K0.87×
43Georgia~300K0.86×
44Delaware~30K0.85×
45South Carolina~100K0.84×
46Florida~600K0.82×
47Texas~800K0.80×
48Mississippi~70K0.75×
49Washington, District of Columbia~20K0.66×
50Hawaii~30K0.65×
Fig. 06

Affinity by region

Affinity by region — Imdb, United States
0.65×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Imdb audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Imdb audience
#·InterestCategoryAffinity×
01VideoconferencingTechnology & Electronics96.67×
02Amy AdamsMovies & TV33.29×
03Sofia CoppolaMovies & TV32.87×
04Eddie IzzardMovies & TV29.96×
05Hollywood BowlTravel & Leisure26.06×
06Zach GalifianakisMovies & TV23.33×
07UberCars & Mobility20.68×
08Alison BrieMovies & TV20.00×
09Matthew GoodeMovies & TV20.00×
10Gangs of New YorkMovies & TV20.00×
11Ron PerlmanMovies & TV19.71×
12Josh DuhamelFashion & Accessoires14.52×
13Isla FisherMovies & TV14.34×
14Jeffrey Dean MorganMovies & TV11.80×
15Julianne MooreMovies & TV11.79×
16YouTube MusicInternet & Social Media10.12×
17Brittany SnowMovies & TV7.52×
18Alaska AirlinesTravel & Leisure6.38×
19Anne HathawayMovies & TV6.16×
20H-E-BShopping6.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Imdb audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Imdb audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN3.95×
IndulgenceJOY1.33×
IndividualismJOY1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Imdb audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
CreativityOPEN0.86×
Family OrientationCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Imdb have in United States?

Imdb has an estimated audience of 11,786,384 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Imdb fans?

45.2% of Imdb fans are female, 54.8% are male, with an average age of 34.1 years.

03

Which brands do Imdb fans like most?

Imdb fans show strongest brand affinity for Uber (20.68×), Amy Adams (33.29×), and YouTube Music (10.12×) over the country average.

04

Where do Imdb fans live in United States?

Imdb fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Imdb fans also like?

Beyond Imdb itself, the audience over-indexes on Amy Adams (33.29×), YouTube Music (10.12×), Alison Brie (20×), and Sofia Coppola (32.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Imdb audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Imdb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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