Imdb Audience in United States
Imdb has an estimated audience of 11,142,014 people in United States. 45.2% are female, 54.8% are male, average age 34.1. Top regions: California, Texas, Florida. Top brand affinities: YouTube Music, Uber, Sofia Coppola, Kia Sportage, Tory Burch.
The average Imdb fan in United States is 34.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include YouTube Music, Uber, Sofia Coppola, with strongest over-indexing on YouTube Music (10.78× the country average). Demographically, the Imdb audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Website / Newspaper / Magazine
Demographics of Imdb fans
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 34.1 |
| Estimated audience size | 11,142,014 |
Audience persona
The typical Imdb fan in United States is balanced, around 34.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for YouTube Music.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,148,645 | 0.94× |
| Texas | 804,727 | 0.84× |
| Florida | 599,671 | 0.79× |
| New York | 579,094 | 0.93× |
| Pennsylvania | 405,910 | 1.08× |
| Ohio | 400,602 | 1.17× |
| Illinois | 387,664 | 1.04× |
| Michigan | 305,390 | 1.05× |
| North Carolina | 302,803 | 0.9× |
| Georgia | 300,347 | 0.88× |
| Washington | 288,881 | 1.29× |
| Virginia | 270,193 | 1× |
| New Jersey | 258,776 | 0.91× |
| Arizona | 227,175 | 1× |
| Tennessee | 217,389 | 0.97× |
| Massachusetts | 216,052 | 0.98× |
| Indiana | 214,070 | 1.05× |
| Missouri | 210,978 | 1.17× |
| Colorado | 199,437 | 1.14× |
| Wisconsin | 192,836 | 1.15× |
| Oregon | 176,542 | 1.38× |
| Maryland | 173,478 | 0.91× |
| Minnesota | 172,291 | 1.08× |
| Utah | 156,664 | 1.57× |
| Kentucky | 145,393 | 1.04× |
| Oklahoma | 142,967 | 1.16× |
| South Carolina | 139,977 | 0.84× |
| Alabama | 129,380 | 0.83× |
| Louisiana | 111,563 | 0.78× |
| Connecticut | 105,792 | 0.95× |
| Nevada | 97,810 | 0.91× |
| Kansas | 95,678 | 1.09× |
| Iowa | 94,029 | 1.02× |
| Arkansas | 87,928 | 0.96× |
| Idaho | 72,953 | 1.31× |
| Mississippi | 61,031 | 0.66× |
| Nebraska | 56,877 | 1.02× |
| New Hampshire | 54,078 | 1.23× |
| New Mexico | 51,880 | 0.93× |
| West Virginia | 51,213 | 0.99× |
| Maine | 46,652 | 1.17× |
| Rhode Island | 33,758 | 0.95× |
| Hawaii | 30,703 | 0.64× |
| Montana | 30,181 | 0.98× |
| Delaware | 25,507 | 0.83× |
| South Dakota | 25,047 | 0.97× |
| Washington, District of Columbia | 24,215 | 0.72× |
| Alaska | 22,659 | 0.95× |
| North Dakota | 20,323 | 0.89× |
| Vermont | 19,714 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| YouTube Music | 10.78× | Internet & Social Media |
| Uber | 14.29× | Cars & Mobility |
| Sofia Coppola | 28.24× | Movies & TV |
| Kia Sportage | 23.33× | Cars & Mobility |
| Tory Burch | 8.06× | Fashion & Accessoires |
| Sparkle In Pink | 42.7× | Fashion & Accessoires |
| Rachel Weisz | 16.78× | Movies & TV |
| Julianne Moore | 14.59× | Movies & TV |
| Amy Adams | 16.78× | Movies & TV |
| Daniel Day-Lewis | 15.92× | Movies & TV |
| Matthew Goode | 20× | Movies & TV |
| Zach Galifianakis | 15.39× | Movies & TV |
| Isla Fisher | 11.58× | Movies & TV |
| Videoconferencing | 55.63× | Technology & Electronics |
| Ron Perlman | 13.5× | Movies & TV |
| Gangs of New York | 19.46× | Movies & TV |
| Brittany Snow | 6.26× | Movies & TV |
| Nordstrom | 2.61× | Shopping |
| Honda HR-V | 15.74× | Cars & Mobility |
| Chiwetel Ejiofor | 17.72× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.63 |
| Indulgence | JOY | 1.34 |
| Design Affinity | PREMIUM | 1.33 |
| Pet Ownership | JOY | 1.1 |
| LGBTQ+ Identity | OPEN | 1.08 |
| Healthy Lifestyle | BALANCE | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.0% |
| China | 7.6% |
| United Kingdom | 6.9% |
See Imdb audiences in other countries
More Movies & TV audiences in United States
Frequently asked questions
How many fans does Imdb have in United States?
Imdb has an estimated audience of 11,142,014 people in United States, concentrated in California and Texas.
What is the gender split and age of Imdb fans?
45.2% of Imdb fans are female, 54.8% are male, with an average age of 34.1 years.
Which brands do Imdb fans like most?
Imdb fans show strongest brand affinity for YouTube Music (10.78×), Uber (14.29×), and Sofia Coppola (28.24×) over the country average.
Where do Imdb fans live in United States?
Imdb fans in United States are most concentrated in California (reach 1,148,645), Texas (reach 804,727), and Florida (reach 599,671). These three regions account for the largest share of the active audience.
What other brands do Imdb fans also like?
Beyond Imdb itself, the audience over-indexes on Uber (14.29×), Sofia Coppola (28.24×), Kia Sportage (23.33×), and Tory Burch (8.06×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Imdb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.