Imdb Audience in Germany
Imdb has an estimated audience of 1,296,247 people in Germany. 44.1% are female, 55.9% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: HODINKEE, Homesteading, Keizer, Oregon, Business English, Call option.
The average Imdb fan in Germany is 34.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include HODINKEE, Homesteading, Keizer, Oregon, with strongest over-indexing on HODINKEE (20.85× the country average). Demographically, the Imdb audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Indulgence, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Website / Newspaper / Magazine
Demographics of Imdb fans
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 34.9 |
| Estimated audience size | 1,296,247 |
Audience persona
The typical Imdb fan in Germany is more male, around 34.9 years old, with strong Indulgence tendencies and a notable affinity for HODINKEE.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 348,445 | 1.23× |
| Bayern | 235,759 | 1.13× |
| Baden-Württemberg | 202,592 | 1.15× |
| Hessen | 151,044 | 1.53× |
| Niedersachsen | 119,554 | 0.95× |
| Berlin | 92,986 | 1.6× |
| Rheinland-Pfalz | 67,672 | 1.04× |
| Sachsen | 49,747 | 0.78× |
| Schleswig-Holstein | 42,803 | 0.92× |
| Hamburg | 31,673 | 1.08× |
| Brandenburg | 31,555 | 0.78× |
| Thüringen | 21,347 | 0.65× |
| Sachsen-Anhalt | 21,037 | 0.63× |
| Mecklenburg-Vorpommern | 15,821 | 0.64× |
| Saarland | 12,795 | 0.8× |
| Bremen | 12,033 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| HODINKEE | 20.85× | Fashion & Accessoires |
| Homesteading | 8.18× | Home & Garden |
| Keizer, Oregon | 75.76× | Travel & Leisure |
| Business English | 3.3× | Business & Career |
| Call option | 10.36× | Business & Career |
| Fantasy Earth: Zero | 5.72× | Games |
| Home Delivery | 2.39× | Food & Beverages |
| Handmade Gifts | 1.68× | Kids & Family |
| Mechanic | 1.66× | Cars & Mobility |
| Celtic mythology | 4.09× | Arts & Culture |
| Cachorros | 6.72× | Pets & Animals |
| Buddy – The Buddy Holly Story | 3.5× | Music & Radio |
| The Hunt (2012 film) | 3.05× | Movies & TV |
| Kendra Scott | 8.59× | Fashion & Accessoires |
| Sexy Beast | 12.16× | Movies & TV |
| Exelon | 11.39× | Home & Garden |
| Picnic | 2.12× | Kids & Family |
| Information sensitivity | 2.94× | Technology & Electronics |
| Richie Kotzen | 8.89× | Music & Radio |
| Esra Erol | 2.91× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.41 |
| Individualism | JOY | 1.26 |
| Career Orientation | POWER | 1.16 |
| Urban Lifestyle | OPEN | 1.14 |
| Price Sensitivity | PREMIUM | 1.14 |
| Convenience Orientation | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.0% |
| China | 7.6% |
| United Kingdom | 6.9% |
See Imdb audiences in other countries
More Movies & TV audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Imdb have in Germany?
Imdb has an estimated audience of 1,296,247 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Imdb fans?
44.1% of Imdb fans are female, 55.9% are male, with an average age of 34.9 years.
Which brands do Imdb fans like most?
Imdb fans show strongest brand affinity for HODINKEE (20.85×), Homesteading (8.18×), and Keizer, Oregon (75.76×) over the country average.
Where do Imdb fans live in Germany?
Imdb fans in Germany are most concentrated in Nordrhein-Westfalen (reach 348,445), Bayern (reach 235,759), and Baden-Württemberg (reach 202,592). These three regions account for the largest share of the active audience.
What other brands do Imdb fans also like?
Beyond Imdb itself, the audience over-indexes on Homesteading (8.18×), Keizer, Oregon (75.76×), Business English (3.3×), and Call option (10.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Imdb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.