Imdb Audience in Germany
Imdb has an estimated audience of 1,296,247 people in Germany. 44.1% are female, 55.9% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Da Nang, Celebrity Gossip, Bee Gees, Jane Fonda, Judy Garland.
The average Imdb fan in Germany is 34.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Da Nang, Celebrity Gossip, Bee Gees, with strongest over-indexing on Da Nang (54.05× the country average). Demographically, the Imdb audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Indulgence, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Website / Newspaper / Magazine
Demographics of Imdb fans
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 34.9 |
| Estimated audience size | 1,296,247 |
Audience persona
The typical Imdb fan in Germany is more male, around 34.9 years old, with strong Indulgence tendencies and a notable affinity for Da Nang.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 348,445 | 1.23× |
| Bayern | 235,759 | 1.13× |
| Baden-Württemberg | 202,592 | 1.15× |
| Hessen | 151,044 | 1.53× |
| Niedersachsen | 119,554 | 0.95× |
| Berlin | 92,986 | 1.6× |
| Rheinland-Pfalz | 67,672 | 1.04× |
| Sachsen | 49,747 | 0.78× |
| Schleswig-Holstein | 42,803 | 0.92× |
| Hamburg | 31,673 | 1.08× |
| Brandenburg | 31,555 | 0.78× |
| Thüringen | 21,347 | 0.65× |
| Sachsen-Anhalt | 21,037 | 0.63× |
| Mecklenburg-Vorpommern | 15,821 | 0.64× |
| Saarland | 12,795 | 0.8× |
| Bremen | 12,033 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Da Nang | 54.05× | Travel & Leisure |
| Celebrity Gossip | 44.7× | News |
| Bee Gees | 20× | Music & Radio |
| Jane Fonda | 20× | Movies & TV |
| Judy Garland | 20.25× | Movies & TV |
| Woolworths | 7.38× | Shopping |
| Marlene Dietrich | 14.96× | Movies & TV |
| Elizabeth Taylor | 16.7× | Movies & TV |
| International English Language Testing System | 13× | Business & Career |
| Sophia Loren | 13.88× | Movies & TV |
| Kelly Osbourne | 10.61× | Music & Radio |
| Satire | 5.3× | Literature |
| Rick Astley | 20× | Music & Radio |
| Hair tutorials | 7.75× | Beauty & Wellness |
| Spanx | 30.5× | Fashion & Accessoires |
| Maite Kelly | 7.1× | Music & Radio |
| Jackie Chan | 9.25× | Movies & TV |
| Michelle Pfeiffer | 9.28× | Movies & TV |
| Allegro (auction website) | 7.65× | Shopping |
| Anna Kendrick | 11.85× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.41 |
| Individualism | JOY | 1.26 |
| Career Orientation | POWER | 1.16 |
| Urban Lifestyle | OPEN | 1.14 |
| Price Sensitivity | PREMIUM | 1.14 |
| Convenience Orientation | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.0% |
| China | 7.6% |
| United Kingdom | 6.9% |
See Imdb audiences in other countries
More Movies & TV audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Imdb have in Germany?
Imdb has an estimated audience of 1,296,247 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Imdb fans?
44.1% of Imdb fans are female, 55.9% are male, with an average age of 34.9 years.
Which brands do Imdb fans like most?
Imdb fans show strongest brand affinity for Da Nang (54.05×), Celebrity Gossip (44.7×), and Bee Gees (20×) over the country average.
Where do Imdb fans live in Germany?
Imdb fans in Germany are most concentrated in Nordrhein-Westfalen (reach 348,445), Bayern (reach 235,759), and Baden-Württemberg (reach 202,592). These three regions account for the largest share of the active audience.
What other brands do Imdb fans also like?
Beyond Imdb itself, the audience over-indexes on Celebrity Gossip (44.7×), Bee Gees (20×), Jane Fonda (20×), and Judy Garland (20.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Imdb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.