Imdb Audience in Germany
A data profile of the people who buy, follow and care about Imdb in Germany — modelled from more than twelve digital signal sources. Imdb has an estimated audience of 1,378,684 people in Germany.
The average Imdb fan in Germany is 34.9 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Judy Garland, Hollywood Bowl, Marlene Dietrich, with strongest over-indexing on Judy Garland (71.38× the country average).
Demographically, the Imdb audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Imdb fan in Germany is more male, around 34.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Judy Garland.
At a glance
The key figures that characterise the Imdb profile in Germany.
Search interest · 12-month trend
Audience demographics of Imdb
44.1% are female, 55.9% are male, average age 34.9.
Gender split
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 34.9 |
| Estimated audience size | 1,378,684 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 10% |
Worldwide distribution
of the worldwide Imdb audience comes from Germany.
| Country | Share |
|---|---|
| United States | 26.2% |
| China | 6.9% |
| United Kingdom | 6.7% |
Geography
Where the Imdb audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~80K | 1.40× | |
| 02 | Hessen | ~100K | 1.30× | |
| 03 | Nordrhein-Westfalen | ~300K | 1.19× | |
| 04 | Bremen | ~10K | 1.18× | |
| 05 | Baden-Württemberg | ~200K | 1.09× | |
| 06 | Rheinland-Pfalz | ~70K | 1.07× | |
| 07 | Bayern | ~200K | 1.06× | |
| 08 | Hamburg | ~30K | 1.02× | |
| 09 | Saarland | ~20K | 0.96× | |
| 10 | Niedersachsen | ~100K | 0.94× | |
| 11 | Schleswig-Holstein | ~40K | 0.94× | |
| 12 | Brandenburg | ~30K | 0.84× | |
| 13 | Sachsen | ~50K | 0.80× | |
| 14 | Thüringen | ~30K | 0.79× | |
| 15 | Sachsen-Anhalt | ~20K | 0.74× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.71× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Imdb audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hollywood Bowl | Travel & Leisure | 337.78× | ||
| 02 | Judy Garland | Movies & TV | 71.38× | ||
| 03 | Da Nang | Travel & Leisure | 50.99× | ||
| 04 | Celebrity Gossip | News | 33.03× | ||
| 05 | Marlene Dietrich | Movies & TV | 20.00× | ||
| 06 | Jane Fonda | Movies & TV | 20.00× | ||
| 07 | Elizabeth Taylor | Movies & TV | 20.00× | ||
| 08 | Cambodia | Travel & Leisure | 20.00× | ||
| 09 | Rick Astley | Music & Radio | 20.00× | ||
| 10 | Sophia Loren | Movies & TV | 18.79× | ||
| 11 | Shopping Queen | Movies & TV | 16.06× | ||
| 12 | Bee Gees | Music & Radio | 14.78× | ||
| 13 | kino.de | Movies & TV | 12.16× | ||
| 14 | Kelly Osbourne | Music & Radio | 10.18× | ||
| 15 | YouTube Music | Internet & Social Media | 9.65× | ||
| 16 | International English Language Testing System | Business & Career | 9.63× | ||
| 17 | South Africa | Travel & Leisure | 9.60× | ||
| 18 | Ethan Hawke | Movies & TV | 9.13× | ||
| 19 | Hair tutorials | Beauty & Wellness | 6.84× | ||
| 20 | Woolworths | Shopping | 4.07× |
Personality of the Imdb audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.64× | |
| Urban Lifestyle | OPEN | 1.31× | |
| Career Orientation | POWER | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.66× | |
| Extroversion | THRILL | 0.88× | |
| Travelling | THRILL | 0.88× |
Frequently asked questions
How many fans does Imdb have in Germany?
Imdb has an estimated audience of 1,378,684 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Imdb fans?
44.1% of Imdb fans are female, 55.9% are male, with an average age of 34.9 years.
Which brands do Imdb fans like most?
Imdb fans show strongest brand affinity for Judy Garland (71.38×), Hollywood Bowl (337.78×), and Marlene Dietrich (20×) over the country average.
Where do Imdb fans live in Germany?
Imdb fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Imdb fans also like?
Beyond Imdb itself, the audience over-indexes on Hollywood Bowl (337.78×), Marlene Dietrich (20×), Da Nang (50.99×), and YouTube Music (9.65×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Movies & TV audiences in Germany
See Imdb audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Imdb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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