kino.de Audience in Germany
A data profile of the people who buy, follow and care about kino.de in Germany — modelled from more than twelve digital signal sources. kino.de has an estimated audience of 1,097,005 people in Germany.
The average kino.de fan in Germany is 36.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Trailer (promotion), Superman, Joyn, with strongest over-indexing on Trailer (promotion) (19.82× the country average).
Demographically, the kino.de audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Extroversion, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical kino.de fan in Germany is balanced, around 36.8 years old, with strong Extroversion tendencies and a notable affinity for Trailer (promotion).
At a glance
The key figures that characterise the kino.de profile in Germany.
Search interest · 12-month trend
Audience demographics of kino.de
52.7% are female, 47.3% are male, average age 36.8.
Gender split
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 36.8 |
| Estimated audience size | 1,097,005 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 24% | |
| 30-39 | 25% | |
| 40-49 | 20% | |
| 50+ | 11% |
Worldwide distribution
of the worldwide kino.de audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 98.2% |
| Austria | 0.4% |
| China | 0.2% |
Geography
Where the kino.de audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~70K | 1.42× | |
| 02 | Hamburg | ~30K | 1.24× | |
| 03 | Nordrhein-Westfalen | ~300K | 1.13× | |
| 04 | Sachsen-Anhalt | ~30K | 1.06× | |
| 05 | Sachsen | ~60K | 1.05× | |
| 06 | Thüringen | ~30K | 1.02× | |
| 07 | Saarland | ~10K | 1.00× | |
| 08 | Bremen | ~9K | 0.96× | |
| 09 | Brandenburg | ~30K | 0.94× | |
| 10 | Bayern | ~200K | 0.93× | |
| 11 | Niedersachsen | ~100K | 0.93× | |
| 12 | Mecklenburg-Vorpommern | ~20K | 0.92× | |
| 13 | Schleswig-Holstein | ~40K | 0.91× | |
| 14 | Rheinland-Pfalz | ~50K | 0.89× | |
| 15 | Baden-Württemberg | ~100K | 0.87× | |
| 16 | Hessen | ~70K | 0.87× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the kino.de audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Trailer (promotion) | Movies & TV | 19.82× | ||
| 02 | Imdb | Movies & TV | 12.16× | ||
| 03 | Feature film | Movies & TV | 11.03× | ||
| 04 | Filmstarts | Movies & TV | 10.89× | ||
| 05 | DVD | Movies & TV | 8.79× | ||
| 06 | Joyn | Movies & TV | 8.49× | ||
| 07 | Catherine O'Hara | Movies & TV | 7.65× | ||
| 08 | Winona Ryder | Movies & TV | 7.56× | ||
| 09 | Moviepilot | Movies & TV | 6.77× | ||
| 10 | Kino (band) | Music & Radio | 6.58× | ||
| 11 | Amazon Prime Video | Movies & TV | 6.23× | ||
| 12 | Superman | Movies & TV | 6.07× | ||
| 13 | Bruce Willis | Movies & TV | 5.64× | ||
| 14 | Christian Ulmen | Movies & TV | 5.12× | ||
| 15 | First-person shooter games | Games | 4.63× | ||
| 16 | FOCUS Online | News | 3.49× | ||
| 17 | Internet & Social Media | 3.23× | |||
| 18 | Sportschau | Sports | 3.12× | ||
| 19 | Bild | News | 2.89× | ||
| 20 | Tagesschau | Movies & TV | 2.22× |
Personality of the kino.de audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.01× | |
| Patriotism | CONSERVATISM | 1.95× | |
| Social Media Usage | JOY | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.76× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Travelling | THRILL | 1.02× |
Frequently asked questions
How many fans does kino.de have in Germany?
kino.de has an estimated audience of 1,097,005 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of kino.de fans?
52.7% of kino.de fans are female, 47.3% are male, with an average age of 36.8 years.
Which brands do kino.de fans like most?
kino.de fans show strongest brand affinity for Trailer (promotion) (19.82×), Superman (6.07×), and Joyn (8.49×) over the country average.
Where do kino.de fans live in Germany?
kino.de fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do kino.de fans also like?
Beyond kino.de itself, the audience over-indexes on Superman (6.07×), Joyn (8.49×), Filmstarts (10.89×), and DVD (8.79×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Movies & TV audiences in Germany
See kino.de audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for kino.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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