kino.de Audience in Germany
kino.de has an estimated audience of 1,098,024 people in Germany. 52.7% are female, 47.3% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Trailer (promotion), Superman, Joyn, Filmstarts, DVD.
The average kino.de fan in Germany is 36.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Trailer (promotion), Superman, Joyn, with strongest over-indexing on Trailer (promotion) (19.82× the country average). Demographically, the kino.de audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Website / Newspaper / Magazine
Demographics of kino.de fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 36.8 |
| Estimated audience size | 1,098,024 |
Audience persona
The typical kino.de fan in Germany is balanced, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for Trailer (promotion).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 254,983 | 1.06× |
| Bayern | 137,993 | 0.78× |
| Baden-Württemberg | 117,573 | 0.78× |
| Niedersachsen | 99,144 | 0.93× |
| Sachsen | 66,130 | 1.23× |
| Hessen | 61,050 | 0.73× |
| Rheinland-Pfalz | 52,647 | 0.96× |
| Berlin | 50,453 | 1.03× |
| Schleswig-Holstein | 37,966 | 0.96× |
| Brandenburg | 36,669 | 1.08× |
| Sachsen-Anhalt | 36,334 | 1.28× |
| Thüringen | 30,953 | 1.11× |
| Hamburg | 26,222 | 1.06× |
| Mecklenburg-Vorpommern | 26,002 | 1.24× |
| Saarland | 12,218 | 0.91× |
| Bremen | 8,207 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Trailer (promotion) | 19.82× | Movies & TV |
| Superman | 6.07× | Movies & TV |
| Joyn | 8.49× | Movies & TV |
| Filmstarts | 10.89× | Movies & TV |
| DVD | 8.79× | Movies & TV |
| Kino (band) | 6.58× | Music & Radio |
| Feature film | 11.03× | Movies & TV |
| Bild | 2.89× | News |
| Imdb | 12.16× | Movies & TV |
| Amazon Prime Video | 6.23× | Movies & TV |
| Bruce Willis | 5.64× | Movies & TV |
| Winona Ryder | 7.56× | Movies & TV |
| Christian Ulmen | 5.12× | Movies & TV |
| First-person shooter games | 4.63× | Games |
| Moviepilot | 6.77× | Movies & TV |
| FOCUS Online | 3.49× | News |
| Sportschau | 3.12× | Sports |
| Tagesschau | 2.22× | Movies & TV |
| Spiegel Online | 2.41× | News |
| 3.23× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.33 |
| Pet Ownership | JOY | 1.24 |
| LGBTQ+ Identity | OPEN | 1.21 |
| Price Sensitivity | PREMIUM | 1.12 |
| Community Orientation | OPEN | 1.1 |
| DIY Mentality | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.2% |
| Austria | 0.4% |
| China | 0.2% |
See kino.de audiences in other countries
More Movies & TV audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does kino.de have in Germany?
kino.de has an estimated audience of 1,098,024 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of kino.de fans?
52.7% of kino.de fans are female, 47.3% are male, with an average age of 36.8 years.
Which brands do kino.de fans like most?
kino.de fans show strongest brand affinity for Trailer (promotion) (19.82×), Superman (6.07×), and Joyn (8.49×) over the country average.
Where do kino.de fans live in Germany?
kino.de fans in Germany are most concentrated in Nordrhein-Westfalen (reach 254,983), Bayern (reach 137,993), and Baden-Württemberg (reach 117,573). These three regions account for the largest share of the active audience.
What other brands do kino.de fans also like?
Beyond kino.de itself, the audience over-indexes on Superman (6.07×), Joyn (8.49×), Filmstarts (10.89×), and DVD (8.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for kino.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.