Rascasse Audience Intelligence

Moviepilot Audience in Germany

A data profile of the people who buy, follow and care about Moviepilot in Germany — modelled from more than twelve digital signal sources. Moviepilot has an estimated audience of 2,950,417 people in Germany.

#73among Website / Newspaper / Magazine in Germany#152in Movies & TV

The average Moviepilot fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include ImmoScout24, Sarah Engels, Collien Ulmen-Fernandes, with strongest over-indexing on ImmoScout24 (2.65× the country average).

Demographically, the Moviepilot audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Moviepilot fan in Germany is more male, around 38.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for ImmoScout24.

Category: Movies & TV · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Moviepilot profile in Germany.

Audience size
3M
in Germany
Gender
41.8%♀
58.2% male
Age
38.9
average years
Country rank
#2170
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+143%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Moviepilot

41.8% are female, 58.2% are male, average age 38.9.

Fig. 02

Gender split

41.8%
Female
58.2%
Male
Demographic split for Moviepilot audience in Germany
MetricValue
Female41.8%
Male58.2%
Average age38.9
Estimated audience size2,950,417
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Moviepilot audience in Germany
Age bracketShare%
16-1913%
20-2925%
30-3926%
40-4921%
50+15%
Fig. 04

Worldwide distribution

70.0%

of the worldwide Moviepilot audience comes from Germany.

Worldwide audience distribution share by country for Moviepilot
CountryShare
Germany70.0%
China14.9%
Austria6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Moviepilot audience in Germany is strongest.

Fig. 05

Top regions by affinity

Moviepilot fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~100K1.22×
02Nordrhein-Westfalen~700K1.13×
03Sachsen~200K1.13×
04Niedersachsen~300K1.12×
05Bremen~30K1.09×
06Saarland~40K1.06×
07Thüringen~80K1.04×
08Brandenburg~90K1.02×
09Sachsen-Anhalt~80K1.02×
10Rheinland-Pfalz~100K0.98×
11Berlin~100K0.95×
12Hamburg~60K0.95×
13Baden-Württemberg~300K0.89×
14Hessen~200K0.87×
15Bayern~400K0.85×
16Mecklenburg-Vorpommern~40K0.81×
Fig. 06

Affinity by region

Affinity by region — Moviepilot, Germany
0.81×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Moviepilot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Moviepilot audience
#·InterestCategoryAffinity×
01Internet Movie DatabaseMovies & TV3.10×
02CinemaxXMovies & TV3.05×
03ImmoScout24Home & Garden2.65×
04Sarah EngelsMovies & TV2.39×
05VattenfallHome & Garden2.38×
06Deutsch lernenBusiness & Career2.37×
07Kino (band)Music & Radio2.15×
08Fishing reelSports2.09×
09JoynMovies & TV2.00×
10Home decorating ideasHome & Garden1.86×
11Collien Ulmen-FernandesMovies & TV1.84×
12DeutschrapMusic & Radio1.84×
13ImmobilienScout24Home & Garden1.75×
14DecorationHome & Garden1.73×
15HandmadeHome & Garden1.67×
16Home InteriorsHome & Garden1.67×
17Cat play and toysPets & Animals1.63×
18PeacemakerMovies & TV1.56×
19Dog harnessPets & Animals1.54×
20Dog walkingPets & Animals1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Moviepilot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Moviepilot audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.97×
Pet OwnershipJOY0.93×
Sports ActivityPOWER0.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Moviepilot audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.34×
IndulgenceJOY0.51×
Need for SecurityCONSERVATISM0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Moviepilot have in Germany?

Moviepilot has an estimated audience of 2,950,417 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Moviepilot fans?

41.8% of Moviepilot fans are female, 58.2% are male, with an average age of 38.9 years.

03

Which brands do Moviepilot fans like most?

Moviepilot fans show strongest brand affinity for ImmoScout24 (2.65×), Sarah Engels (2.39×), and Collien Ulmen-Fernandes (1.84×) over the country average.

04

Where do Moviepilot fans live in Germany?

Moviepilot fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Moviepilot fans also like?

Beyond Moviepilot itself, the audience over-indexes on Sarah Engels (2.39×), Collien Ulmen-Fernandes (1.84×), Deutsch lernen (2.37×), and ImmobilienScout24 (1.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Moviepilot audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Moviepilot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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