Moviepilot Audience in Germany
Moviepilot has an estimated audience of 2,867,551 people in Germany. 41.8% are female, 58.2% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: ImmoScout24, ImmobilienScout24, Deutsch lernen, Kino (band), Collien Ulmen-Fernandes.
The average Moviepilot fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include ImmoScout24, ImmobilienScout24, Deutsch lernen, with strongest over-indexing on ImmoScout24 (2.65× the country average). Demographically, the Moviepilot audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Website / Newspaper / Magazine
Demographics of Moviepilot fans
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 38.9 |
| Estimated audience size | 2,867,551 |
Audience persona
The typical Moviepilot fan in Germany is more male, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for ImmoScout24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 719,036 | 1.15× |
| Bayern | 425,866 | 0.92× |
| Baden-Württemberg | 369,603 | 0.94× |
| Niedersachsen | 323,073 | 1.16× |
| Hessen | 190,242 | 0.87× |
| Sachsen | 157,318 | 1.12× |
| Rheinland-Pfalz | 150,663 | 1.05× |
| Schleswig-Holstein | 135,829 | 1.32× |
| Berlin | 122,503 | 0.96× |
| Brandenburg | 79,535 | 0.89× |
| Sachsen-Anhalt | 72,882 | 0.98× |
| Thüringen | 72,313 | 0.99× |
| Hamburg | 61,673 | 0.95× |
| Saarland | 36,861 | 1.05× |
| Mecklenburg-Vorpommern | 28,819 | 0.53× |
| Bremen | 27,545 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ImmoScout24 | 2.65× | Home & Garden |
| ImmobilienScout24 | 1.75× | Home & Garden |
| Deutsch lernen | 2.37× | Business & Career |
| Kino (band) | 2.15× | Music & Radio |
| Collien Ulmen-Fernandes | 1.84× | Movies & TV |
| CinemaxX | 3.05× | Movies & TV |
| Dog walking | 1.5× | Pets & Animals |
| Vattenfall | 2.38× | Home & Garden |
| Decoration | 1.73× | Home & Garden |
| Deutschrap | 1.84× | Music & Radio |
| Peacemaker | 1.56× | Movies & TV |
| Internet Movie Database | 3.1× | Movies & TV |
| Handmade | 1.67× | Home & Garden |
| Fishing reel | 2.09× | Sports |
| Sarah Engels | 2.39× | Movies & TV |
| Florian Silbereisen | 1.51× | Music & Radio |
| Dog harness | 1.54× | Pets & Animals |
| Home Interiors | 1.67× | Home & Garden |
| Joyn | 2× | Movies & TV |
| Cat play and toys | 1.63× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.36 |
| Pet Ownership | JOY | 1.29 |
| Sports Activity | POWER | 1.16 |
| Sustainability | BALANCE | 1.14 |
| Early Adopter Mentality | POWER | 1.05 |
| Indulgence | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 69.4% |
| China | 15.2% |
| Austria | 6.9% |
See Moviepilot audiences in other countries
More Movies & TV audiences in Germany
- TikTok (26,168,913)
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- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Moviepilot have in Germany?
Moviepilot has an estimated audience of 2,867,551 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Moviepilot fans?
41.8% of Moviepilot fans are female, 58.2% are male, with an average age of 38.9 years.
Which brands do Moviepilot fans like most?
Moviepilot fans show strongest brand affinity for ImmoScout24 (2.65×), ImmobilienScout24 (1.75×), and Deutsch lernen (2.37×) over the country average.
Where do Moviepilot fans live in Germany?
Moviepilot fans in Germany are most concentrated in Nordrhein-Westfalen (reach 719,036), Bayern (reach 425,866), and Baden-Württemberg (reach 369,603). These three regions account for the largest share of the active audience.
What other brands do Moviepilot fans also like?
Beyond Moviepilot itself, the audience over-indexes on ImmobilienScout24 (1.75×), Deutsch lernen (2.37×), Kino (band) (2.15×), and Collien Ulmen-Fernandes (1.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Moviepilot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.