Internet Movie Database Audience in Germany

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Internet Movie Database has an estimated audience of 1,665,452 people in Germany. 32.8% are female, 67.2% are male, average age 36.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rotten Tomatoes, True Detective, Wikipedia, Music, Amazon.com.

The average Internet Movie Database fan in Germany is 36.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rotten Tomatoes, True Detective, Wikipedia, with strongest over-indexing on Rotten Tomatoes (19.8× the country average). Demographically, the Internet Movie Database audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Website / Newspaper / Magazine

Demographics of Internet Movie Database fans

Demographic split for Internet Movie Database audience in Germany
MetricValue
Female32.8%
Male67.2%
Average age36.6
Estimated audience size1,665,452

Audience persona

The typical Internet Movie Database fan in Germany is more male, around 36.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Rotten Tomatoes.

Top regions in Germany

Top regions ranked by reach for Internet Movie Database in Germany
RegionReachAffinity
Nordrhein-Westfalen444,4821.22×
Bayern299,5661.12×
Baden-Württemberg258,3661.14×
Hessen192,6271.52×
Niedersachsen155,2340.96×
Berlin119,4571.6×
Rheinland-Pfalz86,9411.04×
Sachsen64,3650.79×
Schleswig-Holstein54,5880.91×
Hamburg40,8321.08×
Brandenburg40,5920.79×
Thüringen27,4820.65×
Sachsen-Anhalt27,1670.63×
Mecklenburg-Vorpommern20,5400.65×
Saarland16,6680.82×
Bremen15,5401.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Internet Movie Database audience
BrandAffinityCategory
Rotten Tomatoes19.8×Movies & TV
True Detective5.98×Movies & TV
Wikipedia3.24×Internet & Social Media
Music1.89×Business & Career
Amazon.com2.57×Shopping
Germany1.85×Travel & Leisure
Steve Buscemi10.38×Movies & TV
Jim Carrey7.51×Movies & TV
Fargo (film)12.09×Movies & TV
Inglourious Basterds9.63×Movies & TV
Mads Mikkelsen7.34×Movies & TV
Dune4.65×Movies & TV
Projection screen5.74×Technology & Electronics
Tagesschau1.87×Movies & TV
Kino (band)4.23×Music & Radio
Spiegel Online2.05×News
Peacemaker3.38×Movies & TV
Euphoria2.08×Movies & TV
Database3.18×Technology & Electronics
DeviantArt5.71×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Internet Movie Database audience
TraitClusterScore
Early Adopter MentalityPOWER3.05
SpiritualityBALANCE1.34
SustainabilityBALANCE1.33
Social Media UsageJOY1.32
LGBTQ+ IdentityOPEN1.23
Pet OwnershipJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Internet Movie Database
CountryShare
United States29.1%
China8.1%
United Kingdom7.9%

See Internet Movie Database audiences in other countries

More Movies & TV audiences in Germany

Frequently asked questions

How many fans does Internet Movie Database have in Germany?

Internet Movie Database has an estimated audience of 1,665,452 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Internet Movie Database fans?

32.8% of Internet Movie Database fans are female, 67.2% are male, with an average age of 36.6 years.

Which brands do Internet Movie Database fans like most?

Internet Movie Database fans show strongest brand affinity for Rotten Tomatoes (19.8×), True Detective (5.98×), and Wikipedia (3.24×) over the country average.

Where do Internet Movie Database fans live in Germany?

Internet Movie Database fans in Germany are most concentrated in Nordrhein-Westfalen (reach 444,482), Bayern (reach 299,566), and Baden-Württemberg (reach 258,366). These three regions account for the largest share of the active audience.

What other brands do Internet Movie Database fans also like?

Beyond Internet Movie Database itself, the audience over-indexes on True Detective (5.98×), Wikipedia (3.24×), Music (1.89×), and Amazon.com (2.57×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Internet Movie Database. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.