Rascasse Audience Intelligence

Internet Movie Database Audience in United States

A data profile of the people who buy, follow and care about Internet Movie Database in United States — modelled from more than twelve digital signal sources. Internet Movie Database has an estimated audience of 15,267,033 people in United States.

#58among Website / Newspaper / Magazine in United States#153in Movies & TV

The average Internet Movie Database fan in United States is 42.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Indeed.com, Khan Academy, Ticketmaster, with strongest over-indexing on Indeed.com (6.26× the country average).

Demographically, the Internet Movie Database audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Internet Movie Database fan in United States is more male, around 42.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Indeed.com.

Category: Movies & TV · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Internet Movie Database profile in United States.

Audience size
15.3M
in United States
Gender
41.2%♀
58.8% male
Age
42.4
average years
Country rank
#2288
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Internet Movie Database

41.2% are female, 58.8% are male, average age 42.4.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for Internet Movie Database audience in United States
MetricValue
Female41.2%
Male58.8%
Average age42.4
Estimated audience size15,267,033
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Internet Movie Database audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3922%
40-4923%
50+26%
Fig. 04

Worldwide distribution

28.4%

of the worldwide Internet Movie Database audience comes from United States.

Worldwide audience distribution share by country for Internet Movie Database
CountryShare
United States28.4%
United Kingdom7.7%
China7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Internet Movie Database audience in United States is strongest.

Fig. 05

Top regions by affinity

Internet Movie Database fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K1.50×
02Oregon~200K1.33×
03Idaho~90K1.30×
04New Hampshire~70K1.24×
05Washington~400K1.21×
06Maine~60K1.17×
07Missouri~300K1.15×
08Oklahoma~200K1.13×
09Ohio~500K1.12×
10Wisconsin~200K1.10×
11Kansas~100K1.10×
12Colorado~200K1.08×
13Iowa~100K1.06×
14Indiana~300K1.05×
15Kentucky~200K1.05×
16Pennsylvania~500K1.04×
17Nebraska~80K1.04×
18West Virginia~70K1.04×
19South Dakota~30K1.04×
20Vermont~30K1.04×
21Michigan~400K1.03×
22Minnesota~200K1.02×
23Montana~40K1.02×
24Alaska~30K1.00×
25Illinois~500K0.99×
26Arizona~300K0.98×
27Massachusetts~300K0.98×
28Connecticut~100K0.98×
29Virginia~300K0.97×
30Tennessee~300K0.97×
31Arkansas~100K0.97×
32Rhode Island~40K0.97×
33North Dakota~30K0.97×
34California~1.5M0.95×
35New Mexico~70K0.94×
36New York~700K0.91×
37North Carolina~400K0.89×
38New Jersey~300K0.89×
39Maryland~200K0.89×
40Nevada~100K0.89×
41Louisiana~200K0.88×
42Georgia~400K0.85×
43Alabama~200K0.85×
44Delaware~30K0.85×
45South Carolina~200K0.83×
46Florida~800K0.80×
47Texas~1M0.79×
48Mississippi~90K0.72×
49Washington, District of Columbia~30K0.70×
50Hawaii~40K0.65×
Fig. 06

Affinity by region

Affinity by region — Internet Movie Database, United States
0.65×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Internet Movie Database audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Internet Movie Database audience
#·InterestCategoryAffinity×
01Khan AcademyBusiness & Career12.30×
02Janelle MonáeMusic & Radio11.27×
03DuolingoBusiness & Career9.22×
04CrowdsourcingBusiness & Career9.12×
05Python (programming language)Technology & Electronics7.49×
06Indeed.comBusiness & Career6.26×
07The VergeTechnology & Electronics6.18×
08TicketmasterTravel & Leisure5.84×
09MicrobloggingTechnology & Electronics5.59×
10TechCrunchTechnology & Electronics5.21×
11RedditInternet & Social Media4.18×
12LinkedInInternet & Social Media3.97×
13TumblrInternet & Social Media3.61×
14O'Reilly Auto PartsCars & Mobility3.21×
15AutoZoneCars & Mobility2.39×
16AirbnbTravel & Leisure2.32×
17Macy'sShopping1.94×
18Google DocsInternet & Social Media1.94×
19XInternet & Social Media1.60×
20SpotifyInternet & Social Media1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Internet Movie Database audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Internet Movie Database audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.74×
Social Media UsageJOY1.72×
Quality AwarenessPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Internet Movie Database audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.64×
TravellingTHRILL0.68×
Design AffinityPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Internet Movie Database have in United States?

Internet Movie Database has an estimated audience of 15,267,033 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Internet Movie Database fans?

41.2% of Internet Movie Database fans are female, 58.8% are male, with an average age of 42.4 years.

03

Which brands do Internet Movie Database fans like most?

Internet Movie Database fans show strongest brand affinity for Indeed.com (6.26×), Khan Academy (12.3×), and Ticketmaster (5.84×) over the country average.

04

Where do Internet Movie Database fans live in United States?

Internet Movie Database fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Internet Movie Database fans also like?

Beyond Internet Movie Database itself, the audience over-indexes on Khan Academy (12.3×), Ticketmaster (5.84×), Reddit (4.18×), and Duolingo (9.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Internet Movie Database audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Internet Movie Database. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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