Internet Movie Database Audience in United States

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Internet Movie Database has an estimated audience of 14,497,198 people in United States. 41.2% are female, 58.8% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Indeed.com, Khan Academy, LinkedIn, Ticketmaster, Reddit.

The average Internet Movie Database fan in United States is 42.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Indeed.com, Khan Academy, LinkedIn, with strongest over-indexing on Indeed.com (6.26× the country average). Demographically, the Internet Movie Database audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Website / Newspaper / Magazine

Demographics of Internet Movie Database fans

Demographic split for Internet Movie Database audience in United States
MetricValue
Female41.2%
Male58.8%
Average age42.4
Estimated audience size14,497,198

Audience persona

The typical Internet Movie Database fan in United States is more male, around 42.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Internet Movie Database in United States
RegionReachAffinity
California1,494,5350.94×
Texas1,047,0540.84×
Florida780,2490.79×
New York753,4770.93×
Pennsylvania528,1411.08×
Ohio521,2351.17×
Illinois504,4011.04×
Michigan397,3521.05×
North Carolina393,9850.9×
Georgia390,7910.88×
Washington375,8721.29×
Virginia351,5551×
New Jersey336,7010.91×
Arizona295,5851×
Tennessee282,8520.97×
Massachusetts281,1120.98×
Indiana278,5331.05×
Missouri274,5101.17×
Colorado259,4931.14×
Wisconsin250,9051.15×
Oregon229,7041.38×
Maryland225,7170.91×
Minnesota224,1731.08×
Utah203,8401.57×
Kentucky189,1751.04×
Oklahoma186,0181.16×
South Carolina182,1290.84×
Alabama168,3400.83×
Louisiana145,1580.78×
Connecticut137,6490.95×
Nevada127,2640.91×
Kansas124,4891.09×
Iowa122,3441.02×
Arkansas114,4050.96×
Idaho94,9221.31×
Mississippi79,4090.66×
Nebraska74,0041.02×
New Hampshire70,3621.23×
New Mexico67,5020.93×
West Virginia66,6340.99×
Maine60,7011.17×
Rhode Island43,9230.95×
Hawaii39,9480.64×
Montana39,2700.98×
Delaware33,1880.83×
South Dakota32,5890.97×
Washington, District of Columbia31,5070.72×
Alaska29,4820.95×
North Dakota26,4420.89×
Vermont25,6501.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Internet Movie Database audience
BrandAffinityCategory
Indeed.com6.26×Business & Career
Khan Academy12.3×Business & Career
LinkedIn3.97×Internet & Social Media
Ticketmaster5.84×Travel & Leisure
Reddit4.18×Internet & Social Media
Duolingo9.22×Business & Career
Python (programming language)7.49×Technology & Electronics
Microblogging5.59×Technology & Electronics
Airbnb2.32×Travel & Leisure
AutoZone2.39×Cars & Mobility
Tumblr3.61×Internet & Social Media
X1.6×Internet & Social Media
Janelle Monáe11.27×Music & Radio
Crowdsourcing9.12×Business & Career
O'Reilly Auto Parts3.21×Cars & Mobility
The Verge6.18×Technology & Electronics
Macy's1.94×Shopping
Spotify1.58×Internet & Social Media
TechCrunch5.21×Technology & Electronics
Google Docs1.94×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Internet Movie Database audience
TraitClusterScore
Early Adopter MentalityPOWER1.54
ExtroversionTHRILL1.46
Social Media UsageJOY1.3
Convenience OrientationPREMIUM1.25
Urban LifestyleOPEN1.15
Community OrientationOPEN1.1

Worldwide distribution

Worldwide audience distribution share by country for Internet Movie Database
CountryShare
United States29.1%
China8.1%
United Kingdom7.9%

See Internet Movie Database audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Internet Movie Database have in United States?

Internet Movie Database has an estimated audience of 14,497,198 people in United States, concentrated in California and Texas.

What is the gender split and age of Internet Movie Database fans?

41.2% of Internet Movie Database fans are female, 58.8% are male, with an average age of 42.4 years.

Which brands do Internet Movie Database fans like most?

Internet Movie Database fans show strongest brand affinity for Indeed.com (6.26×), Khan Academy (12.3×), and LinkedIn (3.97×) over the country average.

Where do Internet Movie Database fans live in United States?

Internet Movie Database fans in United States are most concentrated in California (reach 1,494,535), Texas (reach 1,047,054), and Florida (reach 780,249). These three regions account for the largest share of the active audience.

What other brands do Internet Movie Database fans also like?

Beyond Internet Movie Database itself, the audience over-indexes on Khan Academy (12.3×), LinkedIn (3.97×), Ticketmaster (5.84×), and Reddit (4.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Internet Movie Database. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.