Rascasse Audience Intelligence

Tumblr Audience in United States

A data profile of the people who buy, follow and care about Tumblr in United States — modelled from more than twelve digital signal sources. Tumblr has an estimated audience of 16,566,189 people in United States.

#11among Social media in United States#52among Website / Newspaper / Magazine in United States#35in Internet & Social Media

The average Tumblr fan in United States is 31.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Photos, Quinceañera (telenovela), Microblogging, with strongest over-indexing on Google Photos (2.33× the country average).

Demographically, the Tumblr audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Social Media Usage, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tumblr fan in United States is more female, around 31.8 years old, with strong Social Media Usage tendencies and a notable affinity for Google Photos.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tumblr profile in United States.

Audience size
16.6M
in United States
Gender
59.8%♀
40.2% male
Age
31.8
average years
Country rank
#2079
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+80%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Tumblr

59.8% are female, 40.2% are male, average age 31.8.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Tumblr audience in United States
MetricValue
Female59.8%
Male40.2%
Average age31.8
Estimated audience size16,566,189
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Tumblr audience in United States
Age bracketShare%
16-1939%
20-2924%
30-3915%
40-4912%
50+9%
Fig. 04

Worldwide distribution

21.5%

of the worldwide Tumblr audience comes from United States.

Worldwide audience distribution share by country for Tumblr
CountryShare
United States21.5%
China8.3%
Brazil7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tumblr audience in United States is strongest.

Fig. 05

Top regions by affinity

Tumblr fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~400K1.34×
02New Mexico~200K1.34×
03Oregon~400K1.31×
04Washington~600K1.20×
05Utah~300K1.16×
06Delaware~80K1.15×
07Indiana~500K1.14×
08Vermont~50K1.14×
09Kentucky~400K1.13×
10Missouri~500K1.12×
11Maine~100K1.12×
12Iowa~200K1.11×
13Tennessee~600K1.09×
14Idaho~100K1.09×
15North Carolina~800K1.06×
16Nevada~300K1.06×
17Georgia~800K1.05×
18Arizona~600K1.05×
19Texas~2.5M1.04×
20Kansas~200K1.04×
21Alabama~400K1.03×
22Virginia~600K1.02×
23Montana~70K1.02×
24Michigan~700K1.01×
25Louisiana~300K1.01×
26West Virginia~100K1.00×
27Arkansas~200K0.99×
28Pennsylvania~900K0.98×
29Ohio~800K0.98×
30Maryland~400K0.98×
31Wisconsin~400K0.98×
32South Carolina~400K0.98×
33Rhode Island~80K0.97×
34Wyoming~40K0.97×
35California~2.5M0.95×
36Florida~1.5M0.95×
37Massachusetts~500K0.95×
38New Hampshire~100K0.95×
39Colorado~400K0.94×
40Connecticut~200K0.94×
41New York~1.5M0.92×
42Minnesota~300K0.86×
43Mississippi~200K0.86×
44Illinois~700K0.85×
45Alaska~50K0.84×
46New Jersey~500K0.82×
47Hawaii~90K0.82×
48Nebraska~100K0.81×
49South Dakota~40K0.69×
50Washington, District of Columbia~50K0.68×
Fig. 06

Affinity by region

Affinity by region — Tumblr, United States
0.68×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tumblr audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tumblr audience
#·InterestCategoryAffinity×
01Morgan SpurlockMovies & TV5.74×
02Huey LewisMovies & TV2.41×
03Google PhotosTechnology & Electronics2.33×
04Conan the Barbarian (2011 film)Movies & TV2.24×
05Howl's Moving CastleMovies & TV1.95×
06Monster Hunter (video game)Games1.92×
07ReeseMovies & TV1.90×
08Red Bull RecordsMusic & Radio1.75×
09Pura VidaFashion & Accessoires1.75×
10F(x) (band)Music & Radio1.73×
11Quinceañera (telenovela)Movies & TV1.61×
12Bones (rapper)Music & Radio1.61×
13WebtoonInternet & Social Media1.60×
14Cameron BoyceMovies & TV1.59×
15Richard DawkinsHealth1.57×
16Parenting stylesKids & Family1.53×
17MicrobloggingTechnology & Electronics1.52×
18Web fictionLiterature1.52×
19Sleep TokenMusic & Radio1.51×
20Men's movementPolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tumblr audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tumblr audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.04×
CreativityOPEN1.03×
ExtroversionTHRILL1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tumblr audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.64×
Career OrientationPOWER0.73×
PatriotismCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tumblr have in United States?

Tumblr has an estimated audience of 16,566,189 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tumblr fans?

59.8% of Tumblr fans are female, 40.2% are male, with an average age of 31.8 years.

03

Which brands do Tumblr fans like most?

Tumblr fans show strongest brand affinity for Google Photos (2.33×), Quinceañera (telenovela) (1.61×), and Microblogging (1.52×) over the country average.

04

Where do Tumblr fans live in United States?

Tumblr fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Tumblr fans also like?

Beyond Tumblr itself, the audience over-indexes on Quinceañera (telenovela) (1.61×), Microblogging (1.52×), Parenting styles (1.53×), and Web fiction (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Social media audiences in United States

See Tumblr audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tumblr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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