Tumblr Audience in United States

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Tumblr has an estimated audience of 25,749,636 people in United States. 59.8% are female, 40.2% are male, average age 31.8. Top regions: California, Texas, Florida. Top brand affinities: Google Photos, Quinceañera (telenovela), Microblogging, Parenting styles, Web fiction.

The average Tumblr fan in United States is 31.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Photos, Quinceañera (telenovela), Microblogging, with strongest over-indexing on Google Photos (2.33× the country average). Demographically, the Tumblr audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

Demographics of Tumblr fans

Demographic split for Tumblr audience in United States
MetricValue
Female59.8%
Male40.2%
Average age31.8
Estimated audience size25,749,636

Audience persona

The typical Tumblr fan in United States is more female, around 31.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Photos.

Top regions in United States

Top regions ranked by reach for Tumblr in United States
RegionReachAffinity
California2,767,3740.98×
Texas2,411,4551.09×
Florida1,678,2710.96×
New York1,394,8240.97×
Pennsylvania873,3571.01×
North Carolina860,7981.11×
Georgia856,7041.08×
Ohio803,3971.01×
Illinois752,0540.88×
Michigan698,2161.04×
Virginia662,6701.06×
Washington643,1051.25×
Tennessee571,4701.11×
Arizona558,9351.06×
Indiana552,8161.18×
New Jersey547,5990.84×
Massachusetts494,9660.98×
Missouri474,2811.14×
Maryland433,2510.98×
Oregon392,9611.33×
Colorado392,4940.97×
Wisconsin387,0821×
Oklahoma386,8571.35×
South Carolina386,3481×
Kentucky370,3421.15×
Alabama368,5271.02×
Louisiana330,0920.99×
Minnesota324,6110.88×
Utah270,3031.17×
Nevada266,5541.07×
Connecticut246,0370.95×
Iowa234,5341.11×
Kansas212,1311.05×
Arkansas203,5480.96×
New Mexico169,6521.31×
Mississippi169,5430.8×
Idaho137,3841.06×
West Virginia111,3760.93×
Maine101,4901.1×
Nebraska101,3410.78×
New Hampshire94,1140.93×
Hawaii86,6560.78×
Delaware79,6471.12×
Rhode Island76,7560.94×
Montana70,4860.99×
Washington, District of Columbia50,1890.65×
Vermont49,1981.09×
Alaska40,2930.73×
South Dakota36,9970.62×
Wyoming34,7450.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tumblr audience
BrandAffinityCategory
Google Photos2.33×Technology & Electronics
Quinceañera (telenovela)1.61×Movies & TV
Microblogging1.52×Technology & Electronics
Parenting styles1.53×Kids & Family
Web fiction1.52×Literature
Men's movement1.5×Politics & Society
Morgan Spurlock5.74×Movies & TV
F(x) (band)1.73×Music & Radio
Sleep Token1.51×Music & Radio
Cameron Boyce1.59×Movies & TV
Monster Hunter (video game)1.92×Games
Webtoon1.6×Internet & Social Media
Bones (rapper)1.61×Music & Radio
Howl's Moving Castle1.95×Movies & TV
Pura Vida1.75×Fashion & Accessoires
Rivals1.64×Music & Radio
Huey Lewis2.41×Movies & TV
The Hunger Games (novel)1.56×Literature
Conan the Barbarian (2011 film)2.24×Movies & TV
Reese1.9×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tumblr audience
TraitClusterScore
Luxury OrientationPREMIUM3.43
ExtroversionTHRILL1.88
Risk AppetiteTHRILL1.5
LGBTQ+ IdentityOPEN1.33
Social Media UsageJOY1.14
SustainabilityBALANCE1.08

Worldwide distribution

Worldwide audience distribution share by country for Tumblr
CountryShare
United States27.8%
China6.9%
Brazil6.2%

See Tumblr audiences in other countries

More Social media audiences in United States

Frequently asked questions

How many fans does Tumblr have in United States?

Tumblr has an estimated audience of 25,749,636 people in United States, concentrated in California and Texas.

What is the gender split and age of Tumblr fans?

59.8% of Tumblr fans are female, 40.2% are male, with an average age of 31.8 years.

Which brands do Tumblr fans like most?

Tumblr fans show strongest brand affinity for Google Photos (2.33×), Quinceañera (telenovela) (1.61×), and Microblogging (1.52×) over the country average.

Where do Tumblr fans live in United States?

Tumblr fans in United States are most concentrated in California (reach 2,767,374), Texas (reach 2,411,455), and Florida (reach 1,678,271). These three regions account for the largest share of the active audience.

What other brands do Tumblr fans also like?

Beyond Tumblr itself, the audience over-indexes on Quinceañera (telenovela) (1.61×), Microblogging (1.52×), Parenting styles (1.53×), and Web fiction (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tumblr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.